| 9 Jul 2012 |
| Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Happy Birthday to Africa's youngest state, South SudanJust one year ago, South Sudan achieved independence by becoming Africa's 54th state. The past 366 days (2012 is a leap year) must have been an exciting time for the South Sudanese with a whiff of promise in the air and a new-found hope in what the future holds, but it has also been a year filled with corruption and a weakening economic crisis that underlines the difficulties of constructing a state. My wish for the years to come is to see the country develop into a blossoming nation and see the current government sow the seeds to success while taking care of its citizens. On the marketing and media news front: the Broadcast, Film and Music Africa Conference kicks off tomorrow in Kenya. Delegates at the conference will be addressed by several international film and broadcast experts, scholars and researchers in media. Described as Africa's leading literary award, the 2012 Caine Prize for African Writing has been awarded to Nigerian Rotimi Babatunde. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks to us about succeeding in Africa's PR industry. Kenyan correspondent, Carole Kimutai investigates how to earn some cash as a content producer. In the last part of the four-part series, Wikus Engelbrecht provides some tips on the role of email marketing in the multi-channel evolution. PS: The London 2012 Summer Olympic Games are just 18 days away! Are you as excited as I am? Have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Top stories
Marketing & Media
 [Wikus Engelbrecht] In the third part of this four-article series I drilled deeper into best practices for mobile-email optimisation, since this is a critical aspect of message retention from desktop to the handheld environment and something that can't ignored if you're serious about having a proper multi-channel strategy. Read more >>
Special focus on media freedom & right to know
[Sophie van Leeuwen] Ethiopia is becoming an increasingly repressive state, especially in the realm of media and telecommunication. Read more >>
Advertising
 The Loerie judging panels for Integrated Campaigns and Ubuntu awards at the 34th Annual Loerie Awards event in Cape Town have been announced, as the Travelling Exhibition returns to Cape Town. Read more >>
 Loeries have announced the judging panels for the New Voice Award and Student Award. The New Voice Award supports transformation in the brand communication industry by encouraging radio ads to be written in mother tongue. What's special about this award is that entries do not have to have been flighted to be entered - this is the only category at the Loeries which allows this. Read more >>
Cinema
 [Carole Kimutai: @CaroleKimutai] If you are a content producer in Africa, you don't have to be in Hollywood or Bollywood for your work to be viewed in the United States. Carole Kimutai speaks to Victor Mallet, a Ghanaian who is making this a reality through the website, ReelAfrican.com, that hosts African films, TV series and documentaries. Read more >>
CRM
 [Carmia Lureman] Expectations of branded communication are higher than ever. In a busy world, we expect brands to make information easy to find, answer questions promptly, and communicate efficiently. Enter CRM, and why, if adapted and structured correctly, it can largely replace advertising in a business. Read more >>
Education & Training
Mara Launchpad, a business hub designed to enhance entrepreneurial creativity and ease the pace of growing and doing business in Uganda, has officially opened its doors for business. Read more >>
Events & Conferencing
 AfricaCom 2012 is celebrating innovation in today's digital Africa. The keynote sessions are expected to gather the most influential companies and individuals in the industry. The conference is set to take place from 13-15 November at the Cape Town International Convention Centre (CTICC), South Africa, under the theme 'Reaching the Next Frontier for Growth'. Read more >>
Media
 Described as Africa's leading literary award, the 2012 Caine Prize for African Writing has been awarded to Nigerian Rotimi Babatunde for his short story entitled Bombay's Republic published in the Mirabilia Review. Read more >>
 The Broadcast, Film and Music Africa ( BFMA) conference opening tomorrow in Nairobi has producers and film experts from the USA's Hollywood, Nigeria's Nollywood and India's Bollywood in the list of experts speaking at the conference. Read more >>
 International news service BBC, SuperSport and AFP, will be among the over 30 active media houses that will participate in the fourth Broadcast, Film and Music Africa (BFMA) conference opening next week in Nairobi. Read more >>
 The Forum for African Investigative Reporters (FAIR) is seeking entries to the 2012 African Investigative Journalism Awards which recognises outstanding investigative reporting in Africa. Read more >>
Mobile
 Airtel has announced the introduction of the fastest mobile internet in Rwanda, with the launch of its 3.75G platform in the country. Read more >>
Newspapers
A new independent newspaper, The Activist, is scheduled to make its inaugural appearance on the Liberian news stand today. Read more >>
Online Media
 iROKOtv, described as the 'Netflix of Africa' and reportedly the continent's first legal online source of Nollywood films, has launched its subscription service. Read more >>
Out Of Home
 [Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market. Read more >>
PR & Communications
 [Walter Wafula] Global public relations and communications firm, Burson-Marsteller recently acquired a controlling stake in Johannesburg-based Arcay Communications. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks about the partnership and succeeding in Africa's PR industry. Read more >>
Recruitment
Uganda has a helpful tool that gives visitors a list of NGOs working in the country and a profile of each organisation. The Uganda National NGO directory includes well-known organisations, big and small, that have offices and staff around the Pearl of Africa, but also big and smaller regional ones that may not be as well-known outside those regions. Read more >>
Retail
WASHINGTON, US: Tens of thousands of people around the world whose computers were infected with malware may lose their Internet access on Monday after the expiry of a US government fix, security experts said. Read more >>
 SAN FRANCISCO, US: Facebook and Yahoo! announced on Friday a new advertising partnership as the two tech giants settled a court dispute over patents. Read more >>
 LONDON, UK: To build excitement for a new shopping centre a teaser film was created which counts down 100 years of fashion until the opening date. Read more >>
 LONDON, UK: The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world's biggest and most sophisticated advertisers. Read more >>
 LYON, FRANCE / PORT-AU-PRINCE, HAITI / ST MARTIN, MARIGOT: The international news channel Euronews, member of Co-op association (Caribbean Cable Cooperative Ltd), has signed the first two broadcasting deals in the Caribbean with the new Haitian digital platform NUtv and the cable operator St. Maarten Cable TV. Read more >>
MADRID, SPAIN: Spanish loss-making free daily newspaper Que! will shut down, owner Vocento said on Thursday, making it the third free paper to fall victim to the country's economic crisis. Read more >>
 PARIS, FRANCE: France acted unconstitutionally when authorities searched the offices of two publications and homes of five journalists over coverage of a doping scandal, the European Court of Human Rights ruled Thursday. Read more >>
More International...
Advertising
Following on from the successful launch of Promise Digital, Promise has made an additional strategic move with the launch of a new specialised division, Promise Africa/Middle-East. Read more >>Education & Training
 Emotional Intelligence (EQ) is more important than IQ when working with other people. Are you able to be assertive without being aggressive? How do you respond to manipulation? Read more >>
 South Africa's infrastructure programme must unlock the economic potential of the country, says President Jacob Zuma. Read more >>
The Gauteng Health Department has met its deadline to pay off all suppliers by the end of June this year. Read more >>
The introduction of e-visas will serve not only to grow tourism volumes but will also create new job opportunities, Tourism Minister Marthinus van Schalkwyk said on Sunday. Read more >>
 [Gabi Khumalo] Unless the training of artisans is accelerated, the number of people in this profession will fall short of the demands of the industry and adversely affect both production and job creation. Read more >>
 [Helen Zille] Last month the Judicial Service Commission interviewed four candidates to fill the Constitutional Court vacancy left by the retirement of Judge Sandile Ngcobo. Read more >>
 Social cohesion, nation building and promoting national identity are all high on the list of South Africa's priorities, says Jacob Zuma. Speaking at the Social Cohesion Summit at the Walter Sisulu Square of Dedication in Kliptown, Soweto, yesterday, Zuma said the summit itself was confirmation of the importance government placed on these issues. Read more >>
 President Jacob Zuma has appointed a task team to look into the causes of the delays in delivering textbooks to Limpopo schools, the Presidency said on Wednesday. The five-member team will map out remedial action and make recommendations. Read more >>
 The relationship between taxpayers and government is crucial in order to have a viable democracy, says Finance Minister Pravin Gordhan. Read more >>
 The ANC must not create "pandemonium" among business and the public over land reform, Agriculture Minister Tina Joemat-Pettersson said on Thursday. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] Its called Infiniti and it's one of the most powerful weapons yet to go in action in the local premium car war between Germany and The Rest - and this time round Japan is more than just a yapping ankle-biter... The Infiniti is one of the classiest brands the Land of the Rising Sun has come up with in its efforts to gain some of the high ground dominated locally by Audi, BMW and Mercedes-Benz. Read more >>
More Motoring news...
 Following the arrival of Air Seychelles' first Airbus A330-200, the airline has announced that it would double its Johannesburg services to four return flights a week from 1 December. Read more >>
 Seasonal Lufthansa connection to the South African city moves from Frankfurt to Munich. Lufthansa passengers will for the first time be able to reach the South African coastal city of Cape Town non-stop from Munich when the upcoming 2012/2013 winter flight schedule goes into effect. Read more >>
 [Brian Berkman: contributing editor, travel] Brian Berkman recently had a Q&A with Jonathan Duiker, executive sous chef at Anantara Dhigu, Anantara Veli and Naladhu Maldives in the Maldives' South Male Atoll, to find out - among other things - what prompted Jonathan to make the move from Melrose Arch to The Maldives. Read more >>
 The Peninsula All-Suite Hotel has been crowned the RCI Best Large Resort 2012 at the prestigious RCI Awards, sharing the esteemed award with The Breakers. Read more >>
 The Radisson Blu Hotel Sandton is embracing the spirit of sustainable development by initiating and supporting specially selected projects in 2012 and has achieved a five percent energy saving simply by changing its light bulbs and participating in Earth Hour initiatives. Read more >>
More Travel news...
 [Eugene Yiga] Have you ever wondered why men don't ask for directions? What about why women need so much cupboard space? Many of us have, which probably explains why Defending The Caveman has been such a phenomenal success. From its start in San Francisco over 20 years ago, this "date comedy" has now been seen by over 8 million people in 45 countries around the world (and still holds the record for the longest running solo play in Broadway history). Fortunately for those who missed it before, it's back for another South African season so more of us can see it too. Read more >>
 [Duan Wanty] We celebrate Athol's 80th birthday this year and, to add to the celebration, he has blessed us with a new piece of work that stays true to his legacy. It is exciting to see him adding work to his already reputable canon. Read more >>
 [Ruth Cooper] Inka Kendzia, best known for her VJ-ing skills; behind the decks and in front of the audio-influenced video montage amazingness that she creates under the moniker The Grrrl, tells us how it all began, the concept behind recent video for Mr Sakitumi (her husband and musical soulmate) and how "ideas can lead to cultural evolution". Read more >>
 [Duan Wanty] When you hear the two words, performance art, you almost always expect something that will intrigue and/or be different from what you normally would see. But this performance art piece will blow you away, literally. Read more >>
 [Johann M. Smith] Any band can be judged by its genre, but it doesn't always reflect its ideas. Duo, male-and-female-fronted Asleep In Transit's debut eponymous EP is bona fide indie pop from Durban, which stands proudly alongside the likes of Holiday Murray, Thomas Krane, et al. But, unlike bands of that ilk, they appear to spend less time wondering what would make them sound cupcake hipster and more pondering life and lyrics. Read more >>
 [Duan Wanty] A theatre piece with outstanding theatre legend Michael Richard is as good as they get; you expect a thrilling performance. This year, with the premier of the 2010 Tony Award-winning play Red, you get just that and a little bit more. Read more >>
 [Daniel Dercksen] Films like Rock Of Ages not only catch you by surprise (and never let go), but also totally bowl you over with their robust power, breathtaking spectacle and sensational music. Read more >>
More BizLounge news...
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