2 Jul 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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BFMA Conference takes place next weekThe 2012 Broadcast, Film & Music Africa Conference, hosted by AITEC Africa is just days away, taking place from 10-11 July 2012 at the Oshwal Centre in Nairobi, Kenya with the theme ' Innovation, investment and partnerships for local content and service excellence'. This conference, now in its fouth year, is aimed at evaluating opportunities for growth in the industry, and is simply known by broadcasters, filmmakers and advertising agencies as BFMA. The conference is expected to provide a platform for thoughtleaders and industry players to to assess trends in film, broadcast and music business in Africa, Europe, the US and Asia. Organisers have released the latest programme which is available for downloading. Sean Moroney, chairman of AITEC Africa, answers questions on the role of BFMA in developing Africa's creative content industry. Speaking of conferences, Celeste Whitaker provides some insight on choosing the right conference organiser. In other news across the continent: YouTube pursues Ghana with a local edition. In Malawi, the Media Institute of Southern Africa hails president Banda's media stance. She has since pledged to look into some of the challenges the media face in the country. Mobile brand specialist, Robyn Hobson asks ' Is the iPhone the device for Africa?' and the winners of the 2012 Diageo Africa Business Reporting Awards have been announced. Last but not least, Bizcommunity's very own eco-warrior, Sindy Peters has jetted off to Zambia for the next three weeks to assist @greenpopSA in urban greening and reforestation projects in sub-Saharan Africa. Follow her adventures on Twitter ( @SindyLP) and #TreesforZambia. We wish her all the best! Hope you have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Top stories
The Loerie Awards
The judging panels for the Loeries TV and Radio and TV and Radio Crafts for the 34th Annual Loerie Awards have been selected. Chairing all three panels is SA-born Tony Granger, the global chief creative officer of Y&R New York. Granger will also be speaking at the Loeries Seminar on Friday 21 September. Tickets are still open for booking online. Read more >>
Marketing
[Julia Leuner] Sub-optimal communication costs companies millions of rands each year. It costs in terms of lost opportunities, in duplication of resources, in diminished productivity, in reduced outputs and in a myriad other ways - and it's not a problem unique to blue chip organisations. Read more >>
ANGOLA TBWA\ Angola engineer flashmobGrocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance performed by a group of dancers who appeared out of nowhere to complete the act. View the CUCA FlashDANCE.
Advertising
Jason Cumming has been appointed as the managing director of Leftfield, a full-service advertising and marketing agency based in Cape Town, South Africa, and has quietly established a name for itself by helping brands establish a foothold in Africa, notably Nigeria. Read more >>
Branding
[Donna Rachelson] Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this? Read more >>
[Jason Stewart] Research organisations are constantly updating figures tallying how many branded messages are being pushed at consumers. In South Africa, we are currently being bombarded with around 900 branded messages per week. What is even more staggering is that only four of those messages break through the increasing advertising clutter to generate top-of-mind awareness. Read more >>
[Jason Stewart] The age-old saying that Word of Mouth (WoM) is the best form of advertising still rings true to this day as we now know, more than ever before, that personal recommendations from our friends have the highest impact on our purchasing decisions. Read more >>
CSI
More than 35 countries across Africa are represented at this year's National Malaria Control Programme (NMCP) Best Practice Sharing Workshop, entitled 'Empowering Communities: The Heart of Malaria Control'. Convened by Novartis, this workshop brings together national and international malaria leaders to discuss key topics and challenges. Read more >>
Design
[Vanita 'Bezi Phiri] As an art director, my title misleads people into thinking that I take home a hefty managerial wage. It gets more confusing when I try to define my line of work since what follows is often a request to explain the difference between graphic design and art direction. I'm weary of assigning demarcations, especially in situations where perplexity originates from likeness and not difference. Read more >>
Digital
[Clinton Young] It is funny to me that the future of traditional advertising is digital. Where people believe that digital will someday kill traditional media, I believe that digital is in fact its saviour. With the fast adoption of smartphones, wireless internet and other mobile devices, the emergence of traditional and digital is most certainly happening in the mobile space. Read more >>
Education & Training
The Public Administration Leadership and Management Academy (PALAMA) has taken it upon themselves to up-skill government officials in South Africa with an overall aim to improve service delivery. In 2011, through a selection process, Regenesys Business School was sub-contracted to deliver such training. Read more >>
Events & Conferencing
[Carole Kimutai: @CaroleKimutai] Kenya is preparing to host the fourth Broadcast, Film and Music Africa ( BFMA) Conference from 10-11 July 2012. The conference is expected to attract filmmakers, broadcasters and other creative content firms from Africa. Read more >>
[Walter Wafula] Broadcasters and filmmakers in Africa will gather in Nairobi, Kenya at the fourth annual Broadcast, Film & Music Africa (BFMA) conference from 10-11 July 2012. Sean Moroney, chairman of AITEC Africa, organisers of the BFMA Conference, answers questions about the role of BFMA in developing Africa's creative content industry. Read more >>
Media
Diageo, the alcoholic drinks business, has announced the winners of the 2012 Diageo Africa Business Reporting Awards at a gala ceremony, which took place in London on 28 June 2012. Read more >>
[Masahudu Ankiilu Kunateh] YouTube, the place where anyone with a video camera and an internet connection can share their life, art and voice with the world, has announced the launch of a Ghanaian domain - www.youtube.com.gh. Read more >>
[Gregory Gondwe: @Kalipochi] The Media Institute of Southern Africa (MISA) has hailed Malawian president Joyce Banda for meeting media managers, owners and media organisations at her Sanjika Palace in Blantyre on 25 June 2012, where she pledged to look into some of the challenges the media face in the country. Read more >>
Mobile
South Africa's cinema exhibitor, Ster-Kinekor, is now available as an Android app for free download on Samsung GALAXY smartphones and is exclusive to the Samsung App store for three months. Read more >>
[Robyn Hobson] Frankly having an iPhone in Africa, is like driving a Lamborghini in grid-lock. The market is heavily dominated by basic, inexpensive phones, with 95% of phone sales being basic dumbphones. Smartphone penetration sits at a lowly 6-8% and iPhones make up a very tiny piece of that pie. Read more >>
[Wikus Engelbrecht] As part of my four-article series on the role of email marketing in the multi-channel evolution, I drill deeper into best practices for mobile-email optimisation, since this is a critical aspect of message consistency from the desktop to the handheld environment and something that can't ignored in a solid multi-channel strategy. Read more >>
Online Media
PR & Communications
[Daniel Munslow] CHICAGO, USA: Cultural communication has never been more important, according to Robert Dilenschneider, IABC Fellow and founder and principal of the Dilenschneider Group. Presenting on Tuesday, 26 June at the 2012 IABC World Conference in Chicago, Dilenschneider emphasised that many of the tactics and strategies employed by corporate communicators over the past several decades have changed as social media have taken hold and national barriers have come down. Read more >>
Production
The African Audio-Visual Awards (TAVA), set to take place at The National Arts Theatre in the Iganmu State of Lagos, Nigeria on the 29th of July 2012, is an event that serves as a benchmark for Africa audio-visual content by encouraging the practitioners through rewards that will reawaken them in the need to make conscious efforts towards training and re-training as to attain perfection in their areas of specialisation. Read more >>
Radio
Shuga: Love, Sex, Money, a television show set in Nairobi, Kenya that follows the lives, loves and ambitions of a group of young people has been developed into a radio drama and hit the airwaves yesterday, 27 June 2012. Read more >>
Research
Informa Telecoms & Media in conjunction with a global market research agency is set to launch a new collaborative research program, with the aim to examine operator and vendor content strategies using a blend of consumer research, industry expert understanding and forecasts. Read more >>
Retail
At the recent Eurasia and Africa President's Sustainability Awards function that took place in Istanbul, Turkey, Peninsula Beverage Company (PenBev), local bottler of Coca-Cola products, was identified as one of the Top 10 bottlers out of 250 bottlers in the Coca-Cola Eurasia and Africa region. Read more >>
[140 BBDO goes to Cannes] Michael Pearson: My week in Cannes was one of the highlights of my brief existence, and I truly hope that all of you can get yourself there at some stage. Here are some of the highlights and my perceived outcomes of the festival. Read more >>
LONDON, UK: Interbrand, one of the world's leading brand consultancies and author of the annual Best Global Brands Report, has released its 2012 Best Global Green Brands Report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year's top risers. Read more >>
NEW YORK, US: News Corp CEO Rupert Murdoch sat down with Bloomberg TV's Betty Liu this week to discuss the break-up of the company. Murdoch said he sees "increasing costs" at The Wall Street Journal but "hopefully, increasing our revenues by more than that." Read more >>
NEW YORK, US: The New York Times said on Wednesday it was launching a Chinese-language news website to deliver "high-quality coverage of world affairs, business and culture" to readers in China. Read more >>
SYDNEY, AUSTRALIA: Australian media giant Fairfax Wednesday said editorial independence was at the core of the company, as mining magnate Gina Rinehart pushes for greater influence at the respected newspaper firm. Read more >>
NEW YORK, US: The World's Best Financial Advertising, presented by the Midas Awards, has announced its call for entries. The Midas Awards is claimed to be the only international competition to recognise excellence in financial advertising and marketing on a global scale. Among the companies honoured in the 2011 Midas Report was SA's The Jupiter Drawing Room. Read more >> More International...
It has been seven years in the making and through two rounds of public consultation, so the soon to be promulgated Tax Administration Bill shouldn't come as a surprise. Nevertheless, for many it will be just that. Read more >>
The department of defence declined to comment on Friday on reports that it was finalising the purchase of a luxury VIP jet for President Jacob Zuma. However‚ there are suggestions that no such deal is on the cards. Read more >>
Finance Minister Pravin Gordhan and the South African Revenue Services (SARS) Commissioner Oupa Magashula will launch the 2012 tax season in Pretoria today. Read more >>
The South African Reserve Bank yesterday launched an awareness campaign aimed at educating members of the public about the risks of investing in pyramid schemes. Read more >>
About 99% of textbooks have been delivered to Grade 10 learners in Limpopo with all textbooks delivered to Grades 1, 2 and 3, says the Department of Basic Education's director-general, Bobby Soobryan. Read more >>
Durban to Rosebank in just over an hour's high-speed train travel time is something that could become a reality by 2030‚ discussions with China's CSR Corporation at the Rail Africa exhibition and conference on Wednesday revealed. Read more >> More Government news...
Etihad Airways' has started its six flights a week service between the airline's Abu Dhabi home-base and the Nigerian city, Lagos. Read more >>
DUBAI, UAE / McLEAN, US: Hilton Worldwide has announced Pezula Resort & Spa, one of South Africa's leading resorts, is set to join the luxury portfolio of Conrad Hotels & Resorts following the signing of a management agreement with resort owners, Alderney Establishment. Read more >>
Following the success of &Beyond and Africa Foundation's Footprints of Hope 10-day rhino awareness walk (through the Sabi Sand and Kruger wilderness and surrounding communities) earlier this year, the teams are now returning to two of those communities to help inspire the youth and educate them about the threat of rhino poaching. Read more >>
[Sibongile Khumalo] South Africa's world-renowned Kruger National Park is to get its first luxury hotel, but not everyone is impressed by the decision aimed at attracting the growing black middle class. Read more >>
[Chris Moerdyk: @chrismoerdyk] I am not a happy camper. Or, any kind of camper. I have never seen the point of leaving a home full of things like comfy beds, dishwashing machines and microwave ovens to attempt to relax on a skinny little back-busting stretcher, waiting for wood to turn to charcoal before being able to cook anything and worst of all, having to do the washing up by hand in cold water. Read more >> More Travel news...
[Charles Siboto] No Country for Old Men, the title of the Cormac McCarthy novel and its Oscar winning film adaptation by the Coen brothers, echoes the trend I've been noticing in Hollywood for the last decade at least; all the old men (and, to a slighter degree, women) have left our "immoral" contemporary society and have gone to seek their fortunes in fantastical pasts that never were and space-age futures in distant galaxies that we hope will come to pass. Read more >>
[Daniel Dercksen] Films like Goethe have the power to inject our wisdom with a fresh and invigourating sensibility. What we know, or what we think we know, is turned inside out as German filmmakers Philip Stölzl (director and screenwriter) and Christoph Müller (producer and co-screenwriter) repaint history with their insightful and enlightening vivid exploration of a man who changed the world with his passion for words. Read more >>
Grammy Award-winning performers Clarence Carter and Eddie Palmieri, Jamaica's Monty Alexander and France's Manu Katche are among the new international artists announced for this year's Standard Bank Joy of Jazz Festival. Read more >>
[Daniel Dercksen] If there's one live musical show you cannot miss on the big screen, it's the screening of Stephen Sondheim's sensational musical drama, Company. Staged by the world-famous New York Philharmonic, Company was recorded live from the Avery Fisher Hall at the Lincoln Center, New York in 2011 and is now screening in cinemas outside the US for the first time, and in SA exclusively at Ster-Kinekor Cinema Nouveau Theatres on 28 and 30 June and 1 July only, so make sure not to miss it, no matter what. Read more >> More BizLounge news...
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