25 Jun 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com


MTN, not so Ayoba after all...

I've been a MTN subscriber for a good number of years and until recently I never had any real issues with this network operator. I recently upgraded my contract and got the very slick Samsung Galaxy S3 (which I am very happy with - it has some amazing features!). I certainly don't have a problem with the handset, but I do have a problem with the way MTN has handled my swap over.

The day after I recieved my phone, I found out about Dual Call. This is when you are able to have two connected SIM cards that you can use in your cellphone and car phone or modem. The secondary SIM card was inserted into my old BlackBerry which I still hoped to use to keep in touch with my BlackBerry Messenger contacts. This is where my problem starts. I was told that in 2-24 hours, this SIM card would be activated - so I waited patiently....

Following 24 hours, it was still not activated and so I went in to store to find out what the issue was. The secondary SIM card (in my BlackBerry) had to be RICA'd, which they eventually did. I then had to wait another 2-24 hours. Again I waited. 24 hours later and still no sign of a network on my handset. Again I went in store to get some assistance, thinking that I had to change some settings. I was told that the Dual Call had not been activated. By this time I was highly annoyed. Let me add that this was besides calling their 'Customer Care' several times. A week later, my Dual Call service was eventually activated but I will never know why this service took a week to kick-in.

I then encountered another problem on my new handset. Network Unavailable. I wasn't able to access the internet and use any of the apps that I had downloaded. I went and called the 'Customer Care' number. After waiting about 10 minutes for an operator to assist me and advise me on what to do, I was told I would be transferred to a technician. While being transferred, I was cut off! Mumbling expletives to myself, I calmed down to give it them another try. Again 10 minutes of waiting, an operator eventually attempted to assist me. I say 'attempted' because they couldn't help me. Almost 48 hours later and I am still not able to access the internet or connect to any of my applications.

So guess what? I am going to have to go in to a store once again!

I've never had a problem with MTN after all these years, but just this one incident leaves me wondering if I want to continue with this network operator.

Now that I got that out of the way, news this week: Strategic brand and communication design consultancy, the HKLM Group opens its doors in Nairobi; Bharti Airtel updates president Joyce Banda with the company's investments in Malawi; a draft of the Digital Migration Communication Strategy, expected to provide a framework for the Analogue to Digital Migration, has been put into place in Malawi; two new members join Kenya's Advertising Practitioners Association; the Annual BFMA Conference is set for July in Nairobi; and in a four-part series, Wikus Engelbrecht provides some tips on the role of email marketing in the multi-channel evolution.

Cheers to a great week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Top stories


Editorial news

Marketing & Media


SOUTH AFRICA
Three steps to making your brand 'talkable'
[Jason Stewart] When it comes to branding in 2012, 'talkability' is currently one of the hottest topics internationally. It's consequently one of the most important questions which a brand custodian should be asking themselves today. Read more >>

Special focus on media freedom & right to know


RUSSIA
Assange seeking asylum in Ecuador; mother speaks out
MOSCOW, RUSSIA / LONDON, UK: Christine Assange, mother of the WikiLeaks whistleblower, gave an exclusive interview to RT, in which she spoke about Julian Assange's legal struggles, potential political persecution by the United States, the Australian government's treatment of Assange and the risks Assange might face if he is granted political asylum by Ecuador (video). Read more >>

Marketing


AFRICA
The role of email marketing in the multi-channel evolution: Part 1
[Wikus Engelbrecht] Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. Read more >>

AFRICA
The role of email marketing in the multi-channel evolution: Part 2
[Wikus Engelbrecht] In part 1 of this four-article series I discussed the emerging prevalence of mobile and social media channels - alongside the ubiquity of email - their use today and potential to fragment audiences if left unattended. Read more >>

Advertising


KENYA
Kenya's advertising association admits two new members
[Carole Kimutai: @CaroleKimutai] Media Edge Interactive and BluePrint Marketing have been admitted into the Advertising Practitioners Association (APA), Kenya's advertising industry association. Media Edge Interactive is the advertising arm at Media Edge Group, a Kenyan owned integrated marketing communications house while BluePrint Marketing is a Kenyan subsidiary of Ogilvy. Read more >>

Branding


KENYA
HKLM Nairobi opens its doors
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently. Read more >>

SOUTH AFRICA
Global branding: Power of generic names
[Naseem Javed] Based on the rules of naming and corporate nomenclature, ABC Namebank has applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. The finding on the 540 English Dictionary-based Generic Names, like dot rice or dot motel, the most volatile and contested section of the entire list has been released. Read more >>

Digital


MALAWI
Malawi creates a digital migration communication strategy
[Gregory Gondwe: @Kalipochi] With 31 December 2013, the day Malawi is expected to switch to digital broadcasting, fast approaching, Malawi has put in place a Digital Migration Communication Strategy expected to provide a framework for communication of the Digital Broadcasting Migration Project. Read more >>

Events & Conferencing


KENYA
BFMA Conference set for July in Nairobi
The fourth annual Broadcast, Film & Music Africa (BFMA) Conference, hosted by AITEC Africa is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi, Kenya. Read more >>

Media


AFRICA
How regime change affects the media...
[Gregory Gondwe: @Kalipochi] Within a few hours between 5 April 2012, when president Bingu wa Mutharika died of cardiac arrest, and 7 April 2012, when president Joyce Banda was sworn-in as the new Malawi leader, the media landscape changed to the disbelief of the practitioners. Read more >>

AFRICA
Entries for 2012 Profile Awards now open
The Profile Awards sponsored by Siemens is an annual pan-African competition which seeks to honour journalists who excel in the fields of science and technology reporting. Entries for the 2012 competition are now open for work published in print, online or broadcast media and the closing date is 17 of August 2012. Read more >>

Mobile


MALAWI
Bharti Airtel strengthens Malawi investments
Manoj Kohli, CEO (International) and joint MD, Bharti Airtel, yesterday paid a courtesy call to the president of Malawi, Joyce Banda, to update her on the telecommunication company's investments in Malawi. Read more >>

KENYA
Mobile makers looking at apps to grow market share
[Carole Kimutai: @CaroleKimutai] The fight for the mobile phone market in Kenya is now about Apps. In a strategic move geared at boosting local technology entrepreneurship prospects, Samsung has confirmed plans to provide support to local developers deploying their applications on the popular Android platform. Read more >>

AFRICA
Malawi asked for WSA Mobile entries
[Gregory Gondwe: @Kalipochi] The UN based World Summit Award Mobile (WSA-Mobile), is calling for 2012 entries from Malawian firms that are in the mobile telecommunication industry. Read more >>

Online Media


PR & Communications


SOUTH AFRICA
Discovery Networks appoints Fleishman-Hillard
Following a seven-way pitch, Fleishman-Hillard has been appointed as the PR partner to Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in South Africa. Read more >>

Radio


BURUNDI
Burundi reporter sentenced to life imprisonment
Burundian appeals court must reverse the ruling against a journalist sentenced to life in prison on vague terrorism charges, the Committee to Protect Journalists (CPJ) said yesterday, 20 June 2012. Read more >>

Research


Retail


SOUTH AFRICA
African investment offers key property returns
Investment in Africa took centre stage at the second series of South African Property Owners Association (SAPOA) and IPD (Investment Property Databank) research events, sponsored by Absa. The strategic session, held in on Friday 22 June 2012, provided specialist insight to empower investment decisions. Read more >>

TV


MALAWI
MBC TV enters deal with BBC
[Gregory Gondwe: @Kalipochi] Malawi Broadcasting Corporation (MBC) has entered into a deal with the British Broadcasting Corporation (BBC) to start broadcasting 'BBC Focus on Africa' which aired on 18 June 2012. This is part of an expansion of the BBC's offering of television, radio and online. Read more >>

Youth Marketing


SOUTH AFRICA
Creativity contest could unleash community potential
Adobe's 2012 Gocreate creative contest, now in its third year, offers over US$120 000 in prizes but this is expected to increase over the next few months, as more sponsors and other leading global brands come on board to support creativity. The contest runs until 30 November 2012. Read more >>


Blogs
[Cannes Lions 2012] Impi... Nkosi Sike... Shosholoz...
[140 BBDO goes to Cannes] Michael Pearson: It's been a good year for South Africa, I'm very proud to come from our little corner of the continent. It's also been lovely to see how we all come together here, a real national team. So, what's featured heavily from SA? Read more >>


[Cannes Lions 2012] The Annual BBDO Creative Directors' Conference
[140 BBDO goes to Cannes] Michael Pearson: The independent vs. global network debate never ceases, and probably never will, but I can tell you: on days like today, it's gooood to be big. Yesterday was the Annual BBDO Creative Directors' Conference, held at the rather delightful Martinez Hotel, where we were treated to insights, workshops and lectures from some of the world's foremost advertising minds. Read more >>


[Cannes Lions 2012] The biggest ad fest in the world
[140 BBDO goes to Cannes] Michael Pearson: Today we were lucky enough to spend some time with Terry Savage - the chairman of the Cannes Awards. He is an Australian who has the unenviable task of organising the biggest ad fest in the world. Read more >>



International
FRANCE
[Cannes Lions 2012] Final winners
CANNES, FRANCE: The final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony. South Africa was represented in the Branded Content & Entertainment, and Film Lions categories. Read more >>

RUSSIA
Doing business in Russia 2012
MOSCOW, RUSSIA: Doing Business in Russia 2012 is the second report in a series analysing four areas of business regulation across 30 Russian cities - starting a business, dealing with construction permits, getting electricity, and registering property. Read more >>

CHINA
China beer consumption hits the 50 billion litre mark for first time in 2011
BEIJING, CHINA: It's the largest beer market in the world and it seems that when it comes to its importance for manufacturers, there will be no half measures. Latest research from Mintel reveals that China's beer market grew by 29% in volume terms in the five years to 2011, to reach an all time high total volume of 50 billion litres for the first time in 2011. Read more >>

More International...


Partners
SOUTH AFRICA
Rio+20: AfDB and WWF rally leaders to invest in Africa's natural capital
The African Development Bank (AfDB) (www.afdb.org) and the World Wide Fund for Nature (WWF) have released a joint report on the state of environment in Africa, and are calling world leaders to invest in Africa's natural capital. The report is intended to catalyze decision-makers to invest in Africa's sustainable development and is being presented at Rio+20, at an event organised by the AfDB and WWF and hosted by the Senegalese government. Read more >>


Government
SOUTH AFRICA
Lufthansa, BA, SAA fighting gravity
The chiefs of Deutsche Lufthansa and British Airways have different views on the path the SA government should take with SA Airways (SAA). Read more >>

SOUTH AFRICA
Africa must prioritise industrialisation for growth
Although the African continent is the next growth frontier, it must prioritise industrialisation and regional economic diversification, says Trade and Industry Minister Rob Davies. Read more >>

SOUTH AFRICA
SA-built GE locomotives exceed expectations
State-owned rail-building company, Transnet Rail Engineering (TRE), was building General Electric (GE) locomotives at levels of quality that exceeded the expectations of TRE's GE partners. The CEO of GE Transportation for China, southeast Asia and sub-Saharan Africa, Tim Schweikert, said last week. Read more >>

SOUTH AFRICA
Depression, attempted suicide among police worrying
The number of police officers suffering from depression and those attempting suicide is worrying, says Police Minister Nathi Mthethwa. Read more >>

SOUTH AFRICA
Govt pleased over SA couple's release
Government has expressed satisfaction following the release on Thursday of a South African couple held captive by Somali pirates since October 2010. Read more >>

SOUTH AFRICA
Motlanthe meets OUTA on GFIP
Government and the Opposition to Urban Tolling Alliance (OUTA) will continue consultations on the Gauteng Freeway Improvement Project (GFIP) with a view to finding a solution, the parties said in a joint statement on Thursday. Read more >>

SOUTH AFRICA
New tax law looms
The promulgation of the Tax Administration Bill is set to have serious and significant ramifications for taxpayers‚ an expert said on Wednesday. Read more >>

SOUTH AFRICA
Treasury berates short-term insurance sector
[Colleen Goko and Phakamisa Ndzamela] The Treasury has launched a scathing attack on the short-term insurance sector, charging that some of its practices smack of poor market conduct. Read more >>

SOUTH AFRICA
MMT alarms motor multinationals
[Stuart Rayner] Multinational motor companies will be alarmed by the prospect of MMT in SA fuels. "It will make it hard for them to introduce their latest technologies to SA" Read more >>

SOUTH AFRICA
Shopping-bag levy 'still a general tax'
[Sue Blaine] The R35m the government receives each year through a levy on plastic shopping bags is still not allocated to encouraging recycling or to job creation, nor is it likely to do so this year. Read more >>

SOUTH AFRICA
Union welcomes sinking of Telkom deal
The Communication Workers' Union (CWU) has saluted the Cabinet's decision against a possible transaction between Telkom and South Korean company KT Corporation. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Swift Sport bares fangs and claws
[Henrie Geyser: motoring editor] Suzuki has given its popular Swift the go-faster, go-cleaner and go-pull-some-looks treatment and have come up a natty little fun to drive version it calls the Swift Sport which is good enough to give the Fiat Abarth, Ford Fiesta, Citroen DS3 and the Renault Twingo a good dice for their money. Read more >>

SOUTH AFRICA
At last - a Toyota with some excitement
[Henrie Geyser: motoring editor] One of the most eagerly awaited cars and probably the most exciting Toyota to arrive in South Africa for a long time, the new Toyota 86, will go on sale locally early in July - and the good news is that the entry level model will cost a fraction less than R300 000. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Meet Hapoor's granddaughter
Addo Elephant Park's legendary bull Hapoor, who ruled the Eastern Cape elephant reserve for 24 years and was famous for his deep hatred of humans, has a new granddaughter, born at African Pride Pumba Private Game Reserve. Read more >>

SOUTH AFRICA
Dubai listed as one of the top 10 global tourism destinations
For year's residents of and visitors to the UAE city of Dubai knew that it was a force with which to be reckoned as a tourist destination. Not only does it boast world class tourist attractions, magnificent accommodation and a variety of activities, but also Dubai is a city that is centrally located and provides the perfect stopover for travel from Europe, Asia, Africa, and the Far East. Read more >>

SOUTH AFRICA
Nigeria's demand for luxury gives rise to the expansion of African Pride Hotels
As Nigeria's economy continues to grow off the back of non-oil and gas resources and more money pours into the country, the demand for luxury is growing steadily and Africa's largest hospitality group is well placed to move into the country with deluxe African Pride Hotels. Read more >>

SOUTH AFRICA
Ambre... island living at its tropical best
Ambre hotel is located at Palmar, on the east coast of Mauritius. The resort is one hour away from the airport; one hour from Port Louis, the capital city and 20 minutes from Ile aux Cerfs. The resort boasts a 700m white natural sandy beach running along a sheltered bay. The adjacent tropical lagoon is a haven for fish and marine life, with many bathing and diving areas. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
College Montage Punk
[Johann M. Smith] What distortion and grunge is to Seattle, emotional poppy punk is to Potchefstroom. The student town's latest offering, the fourth album by three-piece-outfit Glaskas, entitled "Verganglik En Afhanklik", patriotically fits the bill. And what can best be described as an ambitious attempt to reach for that all-time pop-punk sound - a delightful injection of youthful energy, undying optimism, and an unobtainable girl - is ultimately imitative, but nonetheless instantly satisfying. Read more >>

SOUTH AFRICA
The zany Zoosters
[Daniel Dercksen] The zany Zoosters are back and more entertaining than ever in Madagascar 3: Europe's Most Wanted, smashing box office figures internationally and sliding into first at the local box office after its opening weekend Read more >>

SOUTH AFRICA
Culture weekend
[Daniel Dercksen] Have you ever thought of writing a play and sharing your thoughts and creative talent with the world? If you're in Cape Town there's a free introduction session on The Drama of Writing a Play at the Pansa studio in Woodstock. Who knows, your play might headline one of the many festivals in South Africa and be seen on stage at a theatre near you. Read more >>

SOUTH AFRICA
Mad Buddies - yes, another Schuster movie!
[Duan Wanty] If you are a fan, you will love it. If you aren't, you will just simply go on with life and ignore that this film was ever made. Mad Buddies presents slapstick comedy, larger-than-life characters and a straightforward plot, specifically designed for the people who love a good ol' Schuster movie. Read more >>

More BizLounge news...


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Quotes
"Success doesn't come to you? You go to it. ( via Motivating Quotes )" - Marva Collins
"One ad is worth more to a paper than forty editorials. (via proverbia)" - Will Rogers
"Winning in advertising is like winning in a horse race where you fall off your horse nine times and get back on ten. (via directcreative)" - Dean Rieck


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