18 Jun 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Top stories
Marketing & Media
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the sixth Thought Leadership Digibate that will debate and discuss whether or not social media should be the first pillar of a marketing strategy. The event will be held on 29 June 2012 at Protea Hotel Fire & Ice! Melrose Arch and will stream live on www.bizradio.co.za from 9.30am to 11am. Read more >>
Marketing
[Wikus Engelbrecht] Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. Read more >>
Advertising
[Walter Wafula] Mobile operator MTN Uganda has withdrawn advertisements from a popular business magazine in Uganda over a story that exposes mobile money fraud in its operations. Read more >>
[Tameron Carneson] But it can certainly be mastered... GGi Communications' Tameron Carneson takes a look at the ever-changing, rapidly changing world in which we live and asks whether General Motors has made the right decision regarding advertising on Facebook. Read more >>
Branding
[Jason Stewart] I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread. Read more >>
Digital
[Carole Kimutai: @CaroleKimutai] With three years before the deadline to migrate from analogue to digital terrestrial TV broadcasting elapses, Kenya's finance minister, Njeru Githae, has waived import tax on Digital Set Top Box units. Read more >>
![](https://biz-file.com/c/1206/105679.jpg) Digital satellite television company MultiChoice could be losing revenue running into hundreds of thousands of dollars a year as Magic Box - a free-to-air satellite receiver that can pirate DStv signals - is becoming popular in Zimbabwe. Read more >>
Events & Conferencing
Media
[Gregory Gondwe: @Kalipochi] Bright Malopa, former CEO at state owned broadcaster, Malawi Broadcasting Corporation (MBC), bemoaned a court ruling last week, where about 300 members of staff of the broadcaster have lost a case over merger of television and radio sections that led to loss of jobs. Read more >>
![](https://biz-file.com/c/1206/105223.jpg) Cote Ouest Audiovisuel, a distributor of audiovisual rights for and from Africa, has welcomed aboard Michael Dearham as senior vice president of the group and general manager of the Mauritian office. Read more >>
Mobile
[Carole Kimutai: @CaroleKimutai] As election campaigns gain momentum in Kenya, fraudsters have come up with an ingenious way of deceiving unsuspecting mobile phone users. Read more >>
Newspapers
[Carole Kimutai: @CaroleKimutai] All eyes are on the Kenyan daily newspaper, The Star for allegedly publishing a fake image of a hellicopter crash that killed two Kenyan government officials on the morning of Sunday, 10 June 2012, bringing into question the credibility of the newspaper. Read more >>
Online Media
![](https://biz-file.com/c/1206/105491.jpg) iROKOtv, described as the 'Netflix of Africa' and reportedly the continent's first legal online source of Nollywood films, has announced that it has recorded over 500 000 registered users in less than six months since its launch. Read more >>
PR & Communications
![](https://biz-file.com/c/1206/105734.jpg) The Public Relations Consultants Association of Nigeria (PRCAN) has urged unregistered public relations agencies to legitimise their business by joining the umbrella body for public relations consultants in Nigeria and join hands in enhancing the growth of public relations in Nigeria. Read more >>
Production
![](https://biz-file.com/c/1206/105267.jpg) Airtel Africa has signed a partnership agreement with DStv that will see the two organisations working together to air a weekly TV show, called Airtel Football. The television show is set to focus on different aspects of the sport across the continent. Read more >>
Radio
The National Union of Somali Journalists (NUSOJ) strongly protested yesterday, 12 June 2012, the arrest and detention of two radio journalists in central Somalia. Read more >>
Research
![](https://biz-file.com/c/1206/105508.jpg) As global businesses begin to turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers. Read more >>
Retail
[Zeenat Moorad] Fashionable is not a word usually associated with farming. But elders in the Mpaem community in the Fanteakwa District of eastern Ghana boast of a wave of change sweeping the African country's cocoa industry. Read more >>
Sponsorship
TV
[Walter Wafula] The cost of acquiring television decoders in Uganda is set to reduce following government's decision to scrap import duty from the electronic devices. The decision was announced on Thursday, 14 June 2012, by Uganda's minister of finance, Maria Kiwanuka as she read the 2012/13 national budget in Kampala. Read more >>
[140 BBDO goes to Cannes] Michael Pearson: "Cheers! Bye! Have a jol! Good luck!" ...and then...27 hours after leaving our loved ones behind, we finally arrived in Cannes (via Istanbul and some unforeseen delays). Read more >>
NEW YORK, US: US magazine giant Time Inc has announced it would offer digital subscriptions for all 20 of its consumer magazine titles for iPad on Apple's Newsstand. Read more >>
![](https://biz-file.com/c/1206/105572.jpg?1) NEW YORK, US: New York Festivals International Radio Program & Promotions Awards, honouring the World's Best Radio Programs, continues its green initiative by offering an e-program for the 2012 Radio Awards on a mobile app for the second year in a row. Read more >>
![](https://biz-file.com/c/1206/105569.jpg) NEW YORK, US: One Show Interactive 2013 now is open for quarterly submissions. Q1 entry deadline is 31 July. Read more >>
![](https://biz-file.com/c/1206/105432.jpg) RESTON, US: comScore, Inc and Facebook have released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioural lifts in purchase behaviour. The analysis leverages data and insights from the comScore Social Essentials and comScore AdEffx products. This release follows the first in the series: The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing. Read more >> More International...
![](https://biz-file.com/c/1206/105187.jpg) Bizcommunity.com is proud to announce the launch of its own online shopping portal, BizBuy, focusing on two categories, Business products and Lifestyle products. Read more >>
![](https://biz-file.com/c/1206/105736.jpg) Government and Business Unity South Africa (BUSA) agree on the principles underlying the Gauteng Freeway Improvement Project (GFIP) but will continue consultation on the detail of implementation. Read more >>
![](https://biz-file.com/c/1206/105730.jpg) It's safe to say that SA's water infrastructure is in the same position that the energy sector was in a decade ago. Without huge investment to rehabilitate and replace ageing infrastructure, supply and quality are under threat. Read more >>
![](https://biz-file.com/c/1206/105654.jpg) The performance and evaluation system for Heads of Department in government have been amended, says Minister in the Presidency Responsible for Performance Monitoring and Evaluation Collins Chabane. Read more >>
![](https://biz-file.com/c/1206/105612.jpg) Minister in the Presidency for Performance Monitoring and Evaluation, Collins Chabane, says Cabinet has welcomed the recent Supreme Court of Appeal judgment - which decided that the right to mine in South Africa in the sense of the right to prospect and mine for minerals and extract and dispose of them is vested in the State . Read more >>
Cabinet has approved the first annual National Evaluation Plan which identifies the evaluations to be undertaken over the next year. Read more >>
![](https://biz-file.com/c/1206/105316.jpg) President Jacob Zuma has appointed the country's first female National Police Commissioner, Mangwashi Victoria Phiyega. Read more >>
[Nicky Smith] Holders of South African National Roads Agency (Sanral) bonds were "very concerned" about a possible further downgrade to the agency's debt‚ according to Sanral CFO Inge Mulder. Read more >> More Government news...
[Henrie Geyser: motoring editor] The Mercedes-Benz M-Class, South Africa's top-selling snooty SUV, has been substantially upgraded so that it looks prettier, feels classier and is now even safer, considerably less thirsty and more fun to drive. Read more >>
[Henrie Geyser: motoring editor] Like many other carmakers Citroen has now also waltzed on to the rapidly growing SUV market enticed by the sweet tunes of the Jewish Harp and confident that its new three-model Aircross range is sexy enough to lure SUV-addicted South Africans away from the brands that dominate this lucrative market segment. Read more >>
[Henrie Geyser: motoring editor] Mazda's trail-blazing new CX-5 has arrived in South Africa just few months after its international debut and it's easy to understand why it has ignited such a world-wide frenzy of debate, praise and enthusiasm, most of it about its pace-setting new Skyactive technology. Read more >> More Motoring news...
![](https://biz-file.com/c/1206/105636.jpg) Recently, three World Leisure Holidays' properties - two established and one new - were recognised for superiority and excellence. Le Touessrok won Best Hotel in Africa/Indian Ocean award: The hotel is a flagship Sun Resorts hotel and a member of The Leading Hotels of the World. The resort has been awarded the Ultratravel Best Hotel in Africa/Indian Ocean award by The Daily Telegraph's luxury travel magazine, Ultratravel. This is the third year running that Le Touessrok has received this award. Read more >>
![](https://biz-file.com/c/1206/105632.jpg) World Leisure Holidays has announced that its Long Beach Resort is celebrating its first year of fine service and all-round success. Read more >>
![](https://biz-file.com/c/1206/105595.jpg) Europe's largest upscale brand Radisson Blu launches a new contest: "Radisson Blu's Top Hotel", an online competition between 200 Blu hotels across Europe, the Middle East and Africa which compete for the customer's votes by promoting their uniqueness. Read more >>
![](https://biz-file.com/c/1206/105227.jpg) &Beyond Sossusvlei Desert Lodge in Namibia aims to offer unrivalled stargazing from its observatory in the NamibRand Nature Reserve, which has just been declared Africa's first International Dark Sky Reserve (IDSR). Read more >> More Travel news...
[Eugene Yiga] I didn't know what to expect. Gilbert and Sullivan? I'd heard the names before and I knew they had something to do with music. More than that, I honestly couldn't say. Fortunately for me, Topsy Turvy was here to educate my clueless mind. And judging by what I experienced, I suggest you let it educate you too. Read more >>
![](https://biz-file.com/c/1206/105664.jpg) Tickets will be on-sale for the SA leg of Lady Gaga's Born This Way tour starting 9am, 19 June 2012 at Computicket (web sales only). In Johannesburg on 30 November, and in Cape Town on 3 December Lady Gaga will be supported by the newly reformed British rock band The Darkness, and Lady Gaga's long-time performance partner and DJ, Lady Starlight, has been confirmed as a special guest. Read more >>
[Eugene Yiga] Government censorship. Racial tension. A country that could very well fall apart. With a democracy that's long since come of age, you'd think that we'd be over these issues by now. Alas, we're not. Our dysfunctional political scene gives comedians plenty of material to work with. And who better to take advantage of the times than master satirist Pieter-Dirk Uys? Thirty years after his controversial show about the apartheid regime, he's back with more in Adapt or Fly. Read more >>
[Eugene Yiga] You're standing on the street. The green man is flashing, which means you have the right to cross. But a taxi is racing towards the intersection and will hit you as soon as you step off the pavement. What do you do? This seemingly simple question is the basis for Green Man Flashing, a wonderfully complex political thriller now showing at the Artscape Arena in Cape Town. Read more >>
![](https://biz-file.com/c/1206/105490.jpg) Swedish electro-soul band Little Dragon have announced that they will be performing with support from local artists as part two of the adidas Originals Live Performances series in Cape Town on 31 August and Jourg on 1 September, 2012. Read more >>
![](https://biz-file.com/c/1206/105458.jpg) For the first time, Grammy-Award winning San Diego band Switchfoot are to tour SA on their Vice Verses tour. They will play on 8 August at The Big Top Arena, Carnival City, Joburg and on 11 August, 2012, at the Grand Arena, GrandWest, Cape Town. Read more >>
[Daniel Dercksen] There are some shows opening in Cape Town this week that cater for all tastes that you have to see! Read more >> More BizLounge news...
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