28 May 2012

Africa | Marketing & Media

 
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Seeing Africa in a new light

Friday, 25 May 2012 marked Africa Day, the annual commemoration of the 1963 founding of the Organisation of African Unity (OAU). In 1963, leaders of 30 of the 32 independent African states signed a founding charter in Ethiopia. In 1991, the organisation established the African Economic Community, which set the grounds for mutual economic development among the majority of African states.

In 2002 the OAU established its own successor, the African Union. The main purpose of the union was to propel a united continent towards peace and prosperity. Africa Day has since remained a celebration of African unity. The theme for this year's Africa Day was "Africa and the Diaspora." This occasion is a moment for reflection. Thabani Khumalo reflects on the continent's 21st century challenges in 'Brand Africa - flexing its muscles in the 21st century'. Let us continue to build our continent from strength to strength!

In news this week, we learn about the brain behind Africa's first tablet called C-Way. If that's not enough, Verone Mankou, the creator of the tablet, has plans to release a smartphone - designed and made in Congo.

In Malawi, president Joyce Banda appoints Steve Nhlane as press secretary. The country's media fraternity has hailed his appointment saying he will bring sanity into the office because of his level headedness.

Airtel sees potential in Rwanda and will invest US$100 million in its operations over the next three years.

The eLearning Africa Report was released and attempts to show how ICT and better connectivity are believed to be changing the face of education in Africa, and James Hurford offers 3 steps to writing well. I'm sure this will help many of you.

Have a great week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Top stories


Editorial news

Biz Takeouts Podcasts


SOUTH AFRICA
[Biz Takeouts Podcast] 22: Marketing comedy locally
Find out how the marketing of comedy in South Africa has changed with social media and get some tips for producing live shows by listening to the Biz Takeouts podcast of this week's Biz Takeouts Marketing & Media radio show which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>

Special focus on media freedom & right to know


NIGERIA
Jonathan assures of press freedom
President Goodluck Jonathan on Friday, 25 May 2012, assured members of the Nigerian Union of Journalists (NUJ) that the freedom guaranteed to media practitioners in the discharge of their constitutional responsibility, would not be tempered with by his administration of the freedom of the press as enshrined in the country's constitution. Read more >>

Marketing


SOUTH AFRICA
Content marketing: what it is, and why you should be doing it
[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. Read more >>

Advertising


SOUTH AFRICA
Loeries deadline extended
Both the entry deadline and the eligibility period for the 2012 Loeries have been extended to 15 June 2012, meaning that all work must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2011 and 15 June 2012. Read more >>

Branding


AFRICA
Most Valuable African Nation Brand 2012 announced
Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya. Read more >>

AFRICA
Brand Africa - flexing its muscles in the 21st century
[Thabani Khumalo] In the year 2000, marking the close of the 20th century, the World Bank published a report provocatively entitled, Can Africa Claim the 21st Century? Seeking to answer this question, the report said: "The question of whether Sub-Saharan Africa can claim the 21st century is complex and provocative...Our central message is: Yes, Africa can claim the new century." Read more >>

CRM


SOUTH AFRICA
Customers' complaints need strategy
[Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. Read more >>

CSI


AFRICA
Ugandans join league of great brains
[Titus Kakembo] Three Ugandans comprising, Abraham Temu, Edward Agaba and Abubakar Musuuza are part of the 2011-2012 league of Acumen East Africa Fellows Program. Since it was launched in July 2011, the inaugural class has been meeting to learn about the unique social change projects that each of them are implementing. Read more >>

Digital


CONGO
The brain behind Africa's first tablet
Verone Mankou (@verone), is the brain behind the first African tablet to rival the iPad. At the age of 26, Mankou designed the tablet known as "Way-C" in his hometown, Brazzaville, Congo. "Way-C" means "the light of the stars" in a northern Congolese dialect. Read more >>

AFRICA
Broadband satellite connects inland, rural Africa
Satellite services continues to fulfil an important role in providing the telecommunications infrastructure for Africa's inland and remote rural areas, while the dozens of optic fibre cable networks now reaching the continent's shores will - at least initially - have limited penetration inland. Read more >>

Education & Training


NIGERIA
Airtel partners with GYADI to empower youths
Airtel Nigeria has partnered with Global Youth Awareness & Development Initiatives (GYADI), a non-governmental organisation, to host an Information Communication Technology (ICT) Summit which takes place today, 25 May 2012 at the Golden Royal, Independence Layout, Enugu State, Nigeria. The summit aims to empower youths in Enugu to succeed in their chosen career and business endeavours. Read more >>

Events & Conferencing


TANZANIA
ABLA 2012 takes place this week
The fourth edition of the African Business Leadership Award (ABLA 2012) will take place on Wednesday, 30 May 2012, at the Frangipani Gardens in Arusha, Tanzania. The award dinner ceremony, held in collaboration with a group of African private sector institutions, is part of the agenda of this year's African Development Bank (AfDB) annual meetings. Read more >>

Media


SOUTH AFRICA
Three steps to writing well
[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. Read more >>

MALAWI
Banda appoints Steve Nhlane as press secretary
[Gregory Gondwe: @Kalipochi] Malawian president Joyce Banda has engaged Steve Nhlane, editor of the Malawi News as her press secretary. The country's media fraternity has hailed his appointment, saying he will bring sanity into the president's office because of his level headedness. Read more >>

AFRICA
EAJA and UJU clash over funds
[Walter Wafula] The East African Journalist Association (EAJA) and Uganda Journalist Union (UJU) are entangled in a war of words arising from the alleged embezzlement of funds meant for dead journalists and their beneficiaries. Read more >>

MALAWI
Journos train in science and health reporting
[Gregory Gondwe: @Kalipochi] Media practitioners in Malawi underwent a science and health reporting workshop in Blantyre over the weekend, as part of an initiative by Malawi Liverpool Wellcome Trust (MLW), to equip journalists to establish health as a regular journalism beat. Read more >>

Mobile


RWANDA
Airtel to invest in Rwanda
Manoj Kohli, CEO international and joint managing director of Bharti Airtel, has met with the president of Rwanda, Paul Kagame, to discuss the telecommunication company's progress in the country. The courtesy visit comes two months after Airtel launched operations in Rwanda, expanding Airtel's footprint on the continent. Read more >>

AFRICA
Apply now for the Orange African Social Venture Prize
Orange, the telecommunications corporation has launched the second edition of its Orange African Social Venture Prize. The goal is to promote social innovation that supports development through information and communication technology (ICT). Read more >>

Newspapers


Online Media


AFRICA
Digital marketers respond to Google+ 'Hangouts on Air' roll-out
[Wikus Engelbrecht] Google recently began letting worldwide members of its social network broadcast live "Hangouts" sessions for anyone to watch - just like some performing artists and politicians have already been able to do. Read more >>

MALAWI
University graduates create social network
[Gregory Gondwe: @Kalipochi] Barely four months after bringing into the ICT market a search engine they call 'C-Finder', Mzuzu University Bachelor of Science graduates, Kondwani Chimatiro and Daniel Chiwinga, have brought another ICT innovation with a social network platform, almost designed to work as international social network set-up called 'Sahebo'. Read more >>

Research


BENIN
eLearning Africa Report shows ICTs transform education
Max Ahouéké, minister of communication and information and communication technologies of Benin, will this week present the results of the eLearning Africa Report, which shows the impact of new technology and improved connectivity on education throughout Africa. Read more >>

Retail


SOUTH AFRICA
Investing in Africa - SAPOA Conference tackles issues
Property opportunities in Africa are hot topics for the local industry and these are one of the issues to be tackled at the 44th annual SAPOA International Property Convention & Exhibition on 30-31 May 2012 at the Durban International Convention Centre. Read more >>

Sponsorship


AFRICA
MINI sponsors crew to rally through Africa
MINI has announced that it will be the official vehicle sponsor of the 2012 Put Foot Rally crew, Shake & Bake, for their 17 day adventure through Africa. Read more >>

TV


AFRICA
SA soapies join AfricaMagic
[Gregory Gondwe: @Kalipochi] South African made soap operas Generations and Isidingo will from today, 28 May 2012 start airing on AfricaMagic Entertainment, Channel 128, according to a media release from MultiChoice Malawi. This is weeks after the revision of the channel line-up of AfricaMagic by M-Net Africa which has pioneered continental TV brand for viewers. Read more >>

MOZAMBIQUE
CNBC Africa opens office in Mozambique
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu. Read more >>


International
UNITED KINGDOM
The pollinator
The Co-operative and Manchester based marketing company, Refinery, have created a fun gaming app highlighting the plight of the honeybee, whose numbers have drastically declined in recent years. Read more >>

UNITED KINGDOM
Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
With the economic climate remaining fraught and an ever expanding range of high quality own label ranges offered at food retailers, the influence of private label products has never been stronger. In addition, latest research from Mintel reveals that for the first time, in 2011, the proportion of own label New Product Development (NPD) overtook branded in the UK. Read more >>

UNITED STATES
The Bees Awards: 2012 winners
SAN FRANCISCO, US: The Bees Awards, the international social media marketing awards, have announced the 2012 winners. Read more >>

UNITED STATES
Deloitte named a top ten company for multicultural women in 2012
NEW YORK, US: For the seventh consecutive year, Working Mother magazine has named Deloitte one of the top ten employers in the United States for multicultural women. The ranking, now in its tenth year, recognises 25 US organisations based on representation; hiring, attrition and promotion rates; recruitment, retention and advancement; and company culture. Read more >>

UNITED KINGDOM
Executives don't value their pay plans - PwC and LSE study
LONDON, UK: Incentives have become so complex and volatile that they no longer motivate the executives they are aimed at. This is according to new PwC research in conjunction with the London School of Economics and Political Science, which found that many features of current pay packages mean that the value executives place on them is materially lower than the cost to companies of providing them. In many cases executives would be happier being paid a smaller salary in a less complex and less volatile form. Read more >>

UNITED STATES
Google reveals copyrighted material claims
SAN FRANCISCO, US: Google on Thursday began revealing details about requests for links to be removed from Internet search results on the grounds they lead to copyrighted material posted without permission. Read more >>

HONDURAS
World's Press condemns latest journalist murder in Honduras
PARIS, FRANCE / DARMSTADT, GERMANY / TEGUCIGALPA, HONDURAS: The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have condemned the murder of Alfredo Villatoro, one of the most influential and widely respected journalists in Honduras, and called on President Porfirio Lobo to ensure that the murderers are quickly brought to justice. Read more >>

More International...


Company news

Branding


SOUTH AFRICA
Added Value SA appoints Richard Prévost as Business Director, looks to growth on the continent - Added Value
Global brand development and marketing insight consultancy, Added Value, has appointed Richard Prévost to its executive committee in the role of Business Director. The move signals the Group's continued focus on growth, particularly in extending its reach further into the African continent. Read more >>


Government
SOUTH AFRICA
South Africa, Australia to share SKA
South Africa and Australia are to share the hosting of the most advanced scientific project in the world - the Square Kilometre Array (SKA) telescope. Read more >>

SOUTH AFRICA
Child abusers must be exposed - Zuma
President Jacob Zuma has called on communities to expose and report all those who abuse children. Read more >>

SOUTH AFRICA
Promote Africa but address challenges too, says Zuma
While the African continent should promote Afro-optimism and Ubuntu, challenges such as possibly not meeting the Millennium Development Goals (MDGs) deadline must be addressed, says President Jacob Zuma. Read more >>

SOUTH AFRICA
SACP boycott call 'disturbs' newspaper
City Press editor-in-chief Ferial Haffajee said on Thursday 24 May 2012, she is "deeply disturbed" by SACP's calls to boycott the newspaper over its coverage of the controversial artwork The Spear. Read more >>

SOUTH AFRICA
Govt slams e.tv's 'selective broadcasting'
According to the Government Communication and Information System (GCIS), the SA government is "appalled and disappointed" that e.tv censored visuals showing Advocate Gcina Malindi breaking down in tears during the South Gauteng High Court proceedings relating to The Spear portrait. Read more >>

SOUTH AFRICA
SA needs UK-style high pay panel: Godsell
Business leader Bobby Godsell has suggested SA establish an independent commission into executive pay. He said it was excessive and lacked transparency. Read more >>

SOUTH AFRICA
In the manufacturing sector? The dti may be able to help you
[Michael Bratt] If your manufacturing business is in need of a boost, come June 4 the Department of Trade and Industry (dti) may be able to assist you. That is the day when applications open for its newly launched Manufacturing Competitiveness Enhancement Programme (MCEP). Read more >>

SOUTH AFRICA
Davies rejects racial motive in Israel labelling row
According to the Daily News, Trade and Industry Minister Rob Davies has rejected "with utter contempt" suggestions that there was a racial motivation for his move to stop Israeli goods produced in occupied Palestinian territory from being sold under the label "Made in Israel". Read more >>

SOUTH AFRICA
State was warned against e-tolls: report
The government was warned in 2010 that collection costs for the controversial e-toll system would be considerably higher than a petrol levy or tax, Beeld newspaper reported on Monday. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Alfa hauls out automatic weapon
[Henrie Geyser: motoring editor] To true Alfisti just the thought of sticking an automatic transmission into the much-revered Giulietta would be as incomprehensible as adding coke to grappa or garam masala to polenta - but that's exactly what the white coats in Italy have done to its latest model, which has just landed on local shores. Read more >>

SOUTH AFRICA
Subaru's soft city slicker
[Henrie Geyser: motoring editor] House husbands have become a common phenomena ever since international belt-tightening sparked off job losses and unemployment with more and more men forced to work from home and take on school run duties, household chores and don aprons while their wives stuffed their iPads and fancy phones into their Gucci bags and headed off to their executive jobs to earn the household's main income. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Life's a beach
[Brian Berkman: contributing editor, travel] I'm prejudiced. We have a weekend home in Pringle Bay so any suggestion that the West Coast rather than the South East coast where Pringle Bay is situated is better, is met with derision. Read more >>

SOUTH AFRICA
Gaborone gets first 5-star hotel: Lansmore Masa Square
Lonrho has added a new 5-star hotel in Gaborone, Botswana to the Lonrho Hotels portfolio. The group will open the new hotel in July 2012. Read more >>

SOUTH AFRICA
Fabulous has a new home
[Brian Berkman: contributing editor, travel] When The Alphen, Constantia was built in 1772 the owners had no idea that, over three hundred years later, sophisticates would be sipping cocktails in the garden's Rose Bar or that the sweeping lawns would be festooned in jaunty red, blue and white striped couches. Read more >>

SOUTH AFRICA
Tsogo Sun reveals its 54 on Bath
54 on Bath is the group's new deluxe boutique hotel in Rosebank, and the group reckons that this is the hotel for You! Strategically positioned in Rosebank, 54 On Bath aims to provide a personalised experience to travellers from anywhere in the world. Read more >>

SOUTH AFRICA
Kenya Airways launches Nairobi - Kilimanjaro route
Kenya Airways (KQ) has announced the launch of a direct flight from Nairobi to Kilimanjaro effective 2 July 2012 - a great new offering for local adrenalin-hunters. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
Le Grand Cirque Adrenaline: What a show!
[Duan Wanty] If you are the kind of person who always plays it safe and prefers to watch adrenaline junkies do their thing, you are in for a treat, because Le Grand Cirque Adrenaline, will definitely get that adrenaline pumping through your veins, just by watching. Be prepared to be blown away! Read more >>

SOUTH AFRICA
Get ready for the weekend
[Daniel Dercksen] If there is one way to combat the winter blues this weekend, it's warming up your spirit with live entertainment. Read more >>

SOUTH AFRICA
Meet Grieta
[Daniel Dercksen] There's an exceptional new girl in town and you have to meet her. Her name is Grieta, a 29-year-old hairdresser from Goodwood who bursts into life in Hennie van Greunen's delightful play Grieta Kry Geleertheid, now on at the Artscape Arena until 3 June before touring the rest of the country. Read more >>

SOUTH AFRICA
The Brothers Size - a must see
[Daphne Cooper] The Brothers Size engaged, enthralled and enraptured me. Sleep eluded me on the night of the performance as I kept being visited by scenes of the performance. I think I dreamt about the brothers and my waking thoughts were still with them. I am not sure why The Brothers Size touched me so deeply and I don't really know how they did it. Read more >>

More BizLounge news...


People on the move
    SOUTH AFRICA
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