19 Mar 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com

For the better...

Last week I mentioned that media freedom in parts of Africa is still an ongoing battle. Following MISA-Malawi's response on recent incidents, the chairman of the Malawi Chapter of the Media Institute of Southern Africa, Anthony Kasunda, has since received threats over the chapter's stance on the Malawi government's repeated attacks on the media. While Malawi police were called to protect journalists and the public who are receiving threats from unknown persons, police forces in Angola have reportedly raided a private newspaper and shut it down.
Acts such as these are instilling fear in members of the media and is thus a step back in the promotion of media freedom and freedom of expression. Just when will it end?

Earlier today, a trending topic on Twitter (#timesafrica) caught my eye. I suddenly followed the conversation to see what it was all about. It appeared to be The Times's CEO Summit Africa, currently taking place in London. Various topics and issues were brought up. Tony Blair, who addressed the summit, said the continent is changing for the better, adding that "perceptions of Africa are also changing for the better".
In order to change some of these perceptions that the globe have of Africa, A24 Media and CCTV Africa partnered to produce a documentary series titled, 'Faces of Africa'.

In other news this week: Media in Uganda have been urged to be more professional in reporting on current affairs; Communications Commission of Kenya responds to issues of broadcasting frequencies; MD of M-Net Africa makes it to the WEF's Young Global Leaders for 2012 list; and there has been an increase of entries for the African Movie Academy Awards.

Here's to a great week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Top stories


Editorial news

Special focus on media freedom & right to know


MALAWI
MISA-Malawi chairperson receives threats
Anthony Kasunda, the chairperson of the Malawi Chapter of the Media Institute of Southern Africa (MISA-Malawi), is said to be receiving threats from unknown people over the chapter's stance on the Malawi government's repeated attacks on the media. Read more >>

Marketing


UGANDA
Get your companies online, marketers told
[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses. Read more >>

Advertising


SOUTH AFRICA
2012 Loeries entries open with category changes
A separate category for entries from outside of South Africa has been introduced to the Loeries, which has issued its 34th call to enter on Thursday, 15 March 2012. In order to better promote the work being produced throughout the region, "Rest of Africa and the Middle East" will be judged separately to allow improved representation of all regions and offer greater exposure to each region's creative output. Read more >>

Branding


SOUTH AFRICA
Five lessons brands can learn from Kony 2012
[Maja Rode] Kony 2012 has undoubtedly become one of the most successful social media-driven marketing campaigns to date, primarily because the public doesn't seem to look at it as a marketing campaign at all. If brands and their causes really do want to compete with Kony 2012, they will have to bear a few important things in mind. Read more >>

Cinema


AFRICA
Increase in entries for AMAA's
The African Movie Academy Awards (AMAA) received a total of 328 entries from across Africa, an increase of 108 entries in 2011. This includes 134 feature films, 88 short films, 57 documentaries and six animations. 43 entries came from Africans in the Diaspora, with the other entries coming from 23 countries across the continent. Read more >>

CSI


CONGO
Red Cross steps up assistance for explosion victims
The International Committee of the Red Cross (ICRC) is continuing its efforts together with the Congolese Red Cross to help people affected by the Brazzaville blasts which took place on Sunday, 4 March 2012. Read more >>

Digital


Events & Conferencing


Exhibitions & Events


SOUTH AFRICA
BRICS Forum at AB7, SAITEX
The inaugural BRICS Africa Export Import Forum, an event designed to keep importers and exporters abreast of the changing dynamics of international trade, will take place alongside Africa's Big Seven (AB7) Food and Beverage trade exhibition and SAITEX on 15-17 July 2012 at the Gallagher Convention Centre, Midrand. Read more >>

Media


AFRICA
M-Net's MD makes Young Global Leaders 2012 list
[Gregory Gondwe: @Kalipochi] Biola Alabi, the managing director of M-Net Africa, has been honoured as one of the World Economic Forum's Young Global Leaders (YGL) for 2012. The annual honour recognises outstanding young leaders from around the world for their professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. Read more >>

UGANDA
Minister calls for professionalism in reporting
[Walter Wafula] Ugandan journalists and media houses have been urged to be more professional in reporting about current affairs in the country to avoid slander and misrepresentation of facts. Read more >>

Mobile


DEM. REPUBLIC OF THE CONGO
Congo fixer wins success-fee claim against Vodacom
Vodacom has been been ordered to pay a politically connected fixer US$21m (R159m) this week by a court in the Democratic Republic of Congo (DRC), but the episode could end up costing the mobile operator almost twice that amount. Read more >>

PR & Communications


SOUTH AFRICA
Two worlds...one message
[Johanna McDowell] PR practitioners frequently counsel clients to 'stay on message' despite tactical distractions and fast-changing market conditions. It's good advice - so good, we should take it ourselves. Read more >>

Production


AFRICA
CCTV Africa launches Faces of Africa
A24 Media have announced a partnership with CCTV Africa, China Central Television's news productions center which launched in Kenya in January 2012 which focuses on African news and perspectives, to produce 20 documentaries for the CCTV series "Faces of Africa". [video] Read more >>

Research


UGANDA
Research backed media buying key to marketing success
[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. Read more >>

SOUTH AFRICA
Bizcommunity.com wants to get in your head
Starting today, Monday, 19 March 2012, we invite all our Bizcommunity.com readers to complete our reader survey so that we may understand your needs and continue to be your no. 1 source of daily B2B news and information. The first 1000 readers who complete the survey will each receive a one-month subscription to iPad-only daily magazine iMaverick. Read more >>

TV


KENYA
CCK's responds to issue of broadcasting frequencies
The attention of the Communications Commission of Kenya (CCK) has been drawn to media reports attributed to one of the mobile operators in the country calling for the surrender of assigned broadcasting frequencies on the 700MHz band to mobile operators and other service providers for use in the deployment of 4G services (i.e. superfast mobile broadband/Internet services). Read more >>

AFRICA
BBA7 branded 'StarGame'
[Gregory Gondwe: @Kalipochi] MultiChoice Malawi has announced that the seventh season of Big Brother Africa will be called Big Brother Africa 'StarGame'. Read more >>


International
UNITED STATES
International AME Awards announces 2012 Winners
NEW YORK, US: The International AME Awards, now in its 18th year of honouring The World's Best Work in Advertising and Marketing Effectiveness, has announced the 2012 competition award winners. Read more >>

UNITED STATES
WFA announces new-look leadership team
NEW YORK, US: The World Federation of Advertisers has strengthened its governing body with the appointment of seven new members to its executive committee. Read more >>

FRANCE
Discover the MIPTV 2012 Preview
PARIS, FRANCE: MIPTV 2012 Preview is now online and brings you interviews, product news, feature and more. So take a look. Read more >>

FRANCE
Master class for International Animation Film Festival
ANNECY, FRANCE: The Media Faculty, Gulli and CITIA, backed by the SPFA (Animation Film Producers Association), have worked together to design a master class From Feature Films to Animated Series: Writing for the Whole Family to run during the International Animation Film Festival. Read more >>

More International...


Partners
SOUTH AFRICA
Coming soon: Corporate Sustainability in Africa 2012
As a rapidly rising global population and growing prosperity put increasingly unsustainable pressures on resources, the Corporate Sustainability in Africa 2012 conference in Johannesburg in May will aim to find answers to questions as to how we will meet the challenges facing us. Read more >>


Galleries
SOUTH AFRICA
Mercedes-Benz Fashion Show 2012

More


Government
SOUTH AFRICA
Gauteng e-tolls necessary - Zuma
President Jacob Zuma says the implementation of the e-tolling system on Gauteng's main freeways is necessary for the economic development of South Africa. Read more >>

SOUTH AFRICA
Saldanha exports slump in February: TNPA
[Helmo Preuss] SA's bulk export volumes dropped by 21.2% in February from January as mostly iron ore exports out of Saldanha slumped by 48.6% month on month (m/m) to 2,571,174 tons, Transnet National Ports Authority (TNPA) data showed on Tuesday. Read more >>

SOUTH AFRICA
Dept investigating attempted prison escape
The Department of Correctional Services is conducting an investigation into the circumstances that led to an attempted prison escape by three awaiting trial inmates at the C-Max Prison in Pretoria on Wednesday morning. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Three steps closer to motoring heaven
[Henrie Geyser: motoring editor] BMW has taken another stride closer to premium sedan heaven with its new 3 Series launched in South Africa this week. The outgoing model was already the best driver car in its class but the latest version is an even more pleasing mix of Levi and Hugo Boss. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Travelling? Make sure you have insurance
[Hanri Pretorius] When you're planning an overseas holiday, insurance is usually the last thing on your mind: but travelling without proper insurance can leave you and your family destitute if anything happens. Read more >>

SOUTH AFRICA
2012 tourism outlook positive
The 2011/12 summer season has proved to be a successful period for Cape Town-based hotels, which saw a noticeable year-on-year increase in occupancy figures over the December 2011 and January 2012 period. Read more >>

SOUTH AFRICA
Imperial Europe: A magical place of kings and castles, concertos and culture
[Theresa Szejwallo] There's so much to see and do in Europe - but for sheer history, culture and off-the-beaten-track discovery, there's nothing like the central and Eastern parts of this fascinating continent. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
KONGOS release video for Escape
[Sindy Peters] The music video for Escape, the third single off KONGOS sophomore album, Lunatic, premiered last night on DStv's MK. Shot mostly in South Africa, a couple wakes up to destruction on the tellie and hit the road to "escape". Naturally, they're headed for Cape Town... Read more >>

SOUTH AFRICA
Stereo Zen releases UnFunky video
[Sindy Peters] Directed by Hugh Dudley, Cape Town funk-rock band Stereo Zen recently released a music video for the track UnFunky. The title is fairly misleading as the song is anything but "unfunky" - which, I suppose, ties into the concept of the video pretty tightly. Read more >>

SOUTH AFRICA
Gugulethu Tenors give goosebumps
[Andra le Roux-Kemp] Did you know that when you get goosebumps, it is due to a decrease in body temperature? And that a decrease in body temperature is generally associated with a longer life expectancy? I am no doctor, but if this is true then attending the sensational, sold-out performance of the Gugulethu Tenors at The Fugard Theatre added quite a few years to my lifespan. Read more >>

SOUTH AFRICA
The art of War Horse
[Eugene Yiga] War Horse is a movie about two things: a war and a horse. The war part, as expected from a director like Steven Spielberg, is absolutely epic. That explains why the film received Oscar nominations for Best Cinematography and Best Set Design. Some of the scenes, like the charge through a German camp, are so spectacularly shot that all you can do is sit back in awe. Read more >>

More BizLounge news...


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