12 Sep 2011

Africa | Marketing & Media

 

www.continentaloutdoor.com

Africa is going places

We Africans are spreading our wings and making things happen on our continent:

The South African Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, the Marketers Association of Zimbabwe and the Marketing Society of Kenya to launch the African Marketing Confederation, which aims to promote and maintains standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies.

Then, last week, Aegis Media, in conjunction with Bizcommunity, held the first of many marketing/media online digital debates. The inaugural 'Thought Leadership Digibate', themed "The Africa Question", was streamed live to about 5000 listeners worldwide via Cape-Town-based online radio community station TheTaxi.co.za. If you missed the show, download or listen to the podcasts in our special section.

Ghana will also host the Africa Brand Conference in Accra, 3-4 November 2011. This year's conference will focus on digital marketing in the face of the fast-growing use of social media and will help expose African businesses to social media branding tactics to help them to expand their markets.

Not only that, CNBC Africa and the Namibian Broadcast Corporation have sealed a partnership that will see quality business news content from the channel broadcast across Namibia, and Universal Networks International (UNI), together with MultiChoice, have also announced that they will launch movie channel Studio Universal on the DStv platform to reach 47 countries across the continent.

Now aren't we flying high?!

Evan-Lee Courie (@evan1985)

Responses to this column welcomed in our online editor's column archive.
Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page.


Top stories


Editorial news

Marketing & Media


SOUTH AFRICA
[Thought Leadership Digibates] 01: The Africa Question
Now available for listening/downloading are the podcasts from the first Aegis Media Thought Leadership Digibate, held on Thursday, 8 September 2011, in conjunction with Bizcommunity. The online debate, themed "The Africa Question", was streamed live to about 5000 listeners worldwide via Cape-Town-based online radio community station TheTaxi.co.za. [twitterfall] Read more >>


AFRICA
First Aegis Media, Bizcommunity Digibate attracts over 5000 listeners
Aegis Media, in conjunction with Bizcommunity, on Thursday, 8 September 2011, hosted what is probably Africa's first online debate around the media/marketing industry, drawing in approximately 5000 listeners from across the globe via live audio-streaming by 10am. [twitterfall] Read more >>


SOUTH AFRICA
[Biz Takeouts Podcast] 14: In which Toby meets Toby to talk about Brand Soweto
Soweto is bustling and perceptions are changing of what is arguably Joburg's most famous suburb. So how does one market Soweto to the rest of Joburg, but also market Soweto to the people who live there? Listen to last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] Read more >>


Marketing


SOUTH AFRICA
African Marketing Confederation launch takes marketing beyond borders
[Issa Sikiti da Silva: @sikitimedia] South Africa's Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, Marketers Association of Zimbabwe and Marketing Society of Kenya to launch the African Marketing Confederation in the aim of promoting and maintaining standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies. Read more >>


Advertisement:


ZAMBIA
Cutting Edge PR get appointed by FNB Zambia
FNB Zambia announced yesterday, 6 September 2011, that it will again partner with Cutting Edge PR to handle its communication affairs in Zambia. The agency will guide and assist FNB in all its local strategic communications issues, internally and externally and will include media relations management on behalf of FNB in the country. Read more >>


Special focus on media freedom


ANGOLA
Angola: Tensions rise, journalists attacked at protest
[Issa Sikiti da Silva: @sikitimedia] Africa's second biggest oil producer, Angola, is in turmoil - a real turmoil for the first time since the war ended in 2002. Analysts believe last weekend's anti-government protest in Luanda was a clear sign that over 80% of Angolans were tired of living in extreme poverty, while the MPLA elite and their cronies - led by veteran president Jose Eduardo dos Santos - continue to enrich themselves. And journalists paid a heavy price of that turmoil. Read more >>


Branding


GHANA
Social media conference targets African businesses
[Walter Wafula] Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services. Read more >>


CRM


AFRICA
Ten types of social media complaints
[John Beale] Social media offers a variety of incredible opportunities for companies, but there are some aspects that are daunting for many brands. The king of all fears manifests itself as the customer complaint, and to make matters worse, there are more than a few types. Read more >>


CSI


KENYA
Kenya Airways contributes to National Famine Relief
After raising funds through different initiatives last month, Kenya Airways on Monday 5 September 2011 made a contribution towards the National Famine Relief. Read more >>


Digital


RWANDA
University of Rwanda implements ITS Integrator suite
The National University of Rwanda (NUR) recently signed a contract with ITS Tertiary Software (Pty) Ltd for the provision and implementation of the ITS Integrator software suite for higher education. The Integrator Student Management, Financial Management, Human Resources Management and Payroll systems will form part of the project to be implemented at the University campus in Butare, Rwanda. Read more >>


Education & Training


AFRICA
New partnership to develop internal communications
South African-based brand engagement agency, Talk2Us, and London-based leadership training organisation, Impact Factory, recently announced their plans to form an exclusive strategic partnership that will use their strengths and expertise to further develop internal communication in Africa. Read more >>


EAST AFRICA
Germany to promote budget reporting in East Africa
[Walter Wafula] Germany's International Institute for Journalism (IIJ) is set to train East African journalists on covering public spending to improve reporting on national budgets and the use of tax payer's money. Read more >>


Events & Conferencing


AFRICA
Africa's housing crisis: conference outlines remedies
[Issa Sikiti da Silva: @sikitimedia] Despite having 3% of the population earning an income viable for mortgage and 10.8% earning between US$10-20 per day, the UN Habitat says about 40.3% of Africans still live in slums. Inadequate and overcrowded dwellings, mostly without clean water, electricity and proper sanitation, line the streets of major cities as the population grows, banks close their doors on the poor and corruption infests the housing sector. Read more >>


AFRICA
Electricity-starved Africa needs urgent solutions - POWER-GEN Africa
[Issa Sikiti da Silva: @sikitimedia] Despite its great economic potential, sub-Saharan Africa's power industry is seriously underdeveloped, with only 53% and 8% of its urban and rural population, respectively, having access to electricity. The Power-Gen Africa Conference and Expo, launched earlier this week in Johannesburg and due to be held on 6-8 November 2012 at the Sandton Convention Centre, South Africa, is set to discuss urgent energy solutions for Africa. Read more >>


Media


MALAWI
Uncertainty grips MBC as court stops merger
[Gregory Gondwe] On Tuesday, 6 September 2011, the Malawi Broadcasting Corporation (MBC) was gripped with uncertainty as the High Court in Blantyre stopped the merger between the MBC and Television Malawi (TVM). This followed an injunction sought by over three quarters of employees of the state broadcaster were fired, retired and redeployed last week. Read more >>


Mobile


KENYA
Airtel Kenya's CEO resigns
[Carole Kimutai] On Monday 5 September, managing director of mobile operator, Airtel Kenya, Rene Meza announced his resignation. In Kenya's highly competitive telecom sector that has only four players, Meza's exit was big news. Read more >>


MALAWI
TNM grows by 23% amidst economic hiccups
[Gregory Gondwe] One of Malawi's two mobile phone companies, Telekom Networks Malawi Limited (TNM), which is incorporated in Malawi as a licensed mobile telecommunications operator has announced a 23% growth which the company has attributed to various innovative product offerings and promotions. Read more >>


RWANDA
Bharti Airtel to operate 2G, 3G in Rwanda
Bharti Airtel, a global telecommunications company with operations across Asia and Africa, has been awarded a license by the Rwanda Utilities Regulatory Agency to operate 2G and 3G GSM mobile services in Rwanda. Read more >>


PR & Communications


AFRICA
Build your online community at IABC African Conference
The 2011 IABC Africa Conference, with the theme 'Building online communities: Lessons from a 60s rock 'n' roll band' is set to take place from 12 - 14 October at the The Carousel Casino and Entertainment World, north of Pretoria, South Africa. Read more >>


Production


AFRICA
Côte Ouest expands its catalogue for English market
Côte Ouest, a TV content distributor in regions of Africa, has announced the expansion of its catalogue to include African TV content for sale and distribution to the English-speaking market. Read more >>


Research


SENEGAL
Insights from the 2011 PAMRO Conference
Following the 13th PAMRO Conference which took place in Senegal in August, Celia Collins, deputy group MD of the Starcom MediaVest Group (SMG), provided some insights into the latest advertising research in Africa. Read more >>


AFRICA
Housing crisis in Africa as economy grows, cities overcrowded
[Issa Sikiti da Silva: @sikitimedia] Africa's economy is rising, creating jobs in cities, driving people from rural to urban areas, helping to grow its middle class but creating a serious housing crisis on the continent, which is now the world's highest urbanised region. According to a study conducted by FinScope and presented at the African Union for Housing Finance conference it was found that the continent is in serious need of housing finance. Read more >>


Retail


SOUTH AFRICA
Ching ching for Zim's Nandos, Chicken Inn
[Tawanda Karombo] Cash is proving to be king for fast food operator, Innscor Africa, which runs franchise outlets for Nando's, Chicken Inn and Steers counters mainly in Zimbabwe, Zambia, Kenya and Ghana. Read more >>


SOUTH AFRICA
Woolworths to grow African joint ventures
[Annaleigh Vallie] South African retailer Woolworths Holdings has announced a joint venture in Tanzania and Uganda, adding more stores to its growing African portfolio. Read more >>


Sales


AFRICA
SanDisk shows growth in Middle East and Africa
Driven by the high mobile phone penetration rates and a growing appetite for flash-based storage devices in Africa, SanDisk, the manufacturer of flash memory cards, reports that there has been between a double and triple digit market growth in the Middle East and Africa (MEA) so far this year. Read more >>


AFRICA
Let's shake on it
[John Boe] The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, offering congratulations, or finalising a business transition. In sports, a handshake after the game between opposing team members is considered good sportsmanship. Read more >>


TV


AFRICA
Studio Universal to launch in Africa
Universal Networks International (UNI) together with MultiChoice on Friday 9 September 2011 announced that UNI's movie channel Studio Universal will launch on the DStv platform on Friday 30 September reaching 47 countries across Africa. Read more >>



International news
UNITED STATES
"Where are all the Black People? Part 2"
NEW YORK, US: "Where are all the Black People? Part 2" is a follow-up event to One Club's successful panel discussion about diversity in advertising, which was held during the 2011 Creative Week. Now for Part 2. Read more >>


UNITED KINGDOM
Digital marketing specialists must move beyond an isolated approach
LONDON, UK: Digital marketing channel specialists who continue to work in silos are taking a risky approach, warns a white paper by Software-as-a-Service marketing technology provider, Hydra. Read more >>


FRANCE
Fable 3: Kingmaker
PARIS, FRANCE: In the world of films, franchises are generally commercially successful but creatively unrewarding. Although both these aspects tend to suffer as the series continues. However... Read more >>


PORTUGAL
Eurobest announces first three jury presidents
LISBON, PORTUGAL: Eurobest, Europe's leading annual awards competition for the creative and communications industry, has announced the first three of eight jury presidents who will take the lead at this year's Festival taking place in Lisbon 28, 29 and 30 November. Read more >>


More International news...


All industry news

Taxation


SOUTH AFRICA
Busa to fight metropolitan taxes
Business Unity South Africa (Busa) is to meet with the South African Local Government Association (Salga) to discuss the proposed tax on businesses in five metropolitan municipalities. Read more >>


SOUTH AFRICA
SA's ranking improves its global competitiveness
The World Economic Forum's Global Competitiveness Index shows that South Africa and Mauritius have moved up the Index and are the only two African countries in the top half of the index according to Business Live. Read more >>



Galleries
SOUTH AFRICA
Fiddle East at Zula Bar

More


Motoring
SOUTH AFRICA
Win yourself a muscle car
Jack Daniel's will be 161 years old this September. The man who would go on to become a legend, by giving his name to the whiskey that today, is the single biggest selling whiskey label in the world, was born in September 1850. As we all know, birthdays are about gift giving, and some might say the only thing a great American icon should give, is another. So this year, one extremely lucky person will win the iconic GT worth R1 Million! Read more >>


SOUTH AFRICA
Parents play a powerful role in predicting DUI
Sipping the occasional glass of wine may seem relatively harmless, and could even be beneficial to the drinker's health. However, for parents, even moderate drinking can result in one unintended consequence: an increased risk their children will drive under the influence as adults. Read more >>


SOUTH AFRICA
Jetta jazzed up with pep and pose
[Henrie Geyser: motoring editor] In spite of its popularity the Volkswagen Jetta has for years been subjected to derogatory remarks such as "boring", "grandpa's wagon", " the VW rent-a-car" and "golf with a glued-on boot" - but all of that is going to disappear rapidly now that the all-new sixth generation Jetta has arrived in dealer showrooms in South Africa. Read more >>


More Motoring news...


Travel
SOUTH AFRICA
Park Inn by Radisson to open in Cape Town's Foreshore
The new Park Inn by Radisson hotel is set in Cape Town's Foreshore and will open in November, 2011. The hotel's event facilities will include a pre-function rooftop area, conference room and high-tech audiovisual equipment. Read more >>


More Travel news...


Sport
SOUTH AFRICA
Year of the minnows!
[Corné Krige] The first round of World Cup games is now over and what an exciting round of rugby it was. There was probably only one runaway game and that was the opening game between host country New Zealand and Tonga, and that scoreline was flattering to the All Blacks. The rest of the games were all really tight affairs and the so-called minnows all ran their more favoured opponents close. The two outstanding performers for me were Romania and Japan. Read more >>


SOUTH AFRICA
What a send off!
[Corné Krige] I was in Livingstone on Thursday and switched on the TV for the official send off for the Springboks. I have to admit that I got goosebumps when I saw how many people had turned out to show their support for the Boks. I have always been proud to be South African, but that amount of support really took my patriotism to another level. I tried to remember what our farewell was like in 2003 and my memories were very vague. This confirms my suspicion that it was nothing like what we saw last Thursday in Sandton. Read more >>


More Sport sport...


BizLounge
SOUTH AFRICA
Dancing In The Light
[Johann Smith] The lights dim, the chandelier loses its diamond flicker, faces fade, shadows merge and the room turns black. Everyone becomes silent. A growing anticipation can be felt from the seats, behind the curtain and from the sound guy behind me. Eventually, the heavy curtain lifts, and unveils glowing orange and red colours illuminated by a bright neon bulb on the ceiling... Read more >>


SOUTH AFRICA
Band of Skulls and Mustard Pimp at Rocking The Daisies
Band of Skulls, the British rock band, will be the headline act for the main stage on Saturday night and the French electro duo Mustard Pimp will be the main act for the Red Bull Studio Live Electronic Stage on Friday night, the organisers have announced. Read more >>


SOUTH AFRICA
Tori Amos to play Joburg and Cape Town
Tori Amos will be performing in Joburg on Saturday, 12 and Sunday, 13 November at the Theatre of Marcellus, Emperors Casino, and on Thursday, 17 November, 2011, at the Grand Arena, GrandWest Casino, as part of her international Night of Hunters tour. Read more >>


SOUTH AFRICA
Lindelani Mkhize appointed executive director at Universal Music SA
Lindelani Mkhize makes a come back to the record industry with his appointment as executive director at Universal Music South Africa; a post he assumed on 1 September 2011. After being out of the formal recording industry for 10 years; Mkhize's main task is to develop and further expand Universal's A&R portfolio, specifically for the SA and sub-Saharan Africa markets. Read more >>


SOUTH AFRICA
Stuart Taylor, all about the money
[Jordan Scott] We often sit and worry about money issues; how will we pay it back, how will we get it and at what point all of this needs to happen. However, we don't often talk about it, nor have a good belly laugh on the account of our bank accounts. Yet, Mr Taylor gives you an hour-and-a-half of "funny money" and you do laugh at your own money issues and, admittedly, those of others. Even Helen Zille was there laughing along with us. Read more >>


More BizLounge news...


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