13 Jun 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing
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World Cup nostalgiaAround this time last year the 2010 FIFA World Cup was in full swing, vuvuzelas were blown from every direction, cars were dressed in the South African flag; we walked around with ridiculous looking arm-warmers and yet wore them with pride. This past Saturday marked the kick-off of last year's World Cup - many still look back in nostalgia as productivity staggered and many spent an obscene amount of cash in order to watch the games, buy the memorabilia and share in the camaraderie and euphoria that swept South Africa and Africa. #worldcupmemories continues to trend on Twitter in South Africa as Tweeple recall fond memories (and sometimes not so fond memories) of the biggest event hosted in Africa. I miss the World Cup; my fondest memories are of the fanwalk - thousands of people trekking in full regalia, intermittently blowing their vuvuzelas, stopping at the top of the stairs to snap some shots of the throng of people making their way towards the Cape Town Stadium, and what a colourful sight it was! Cheers, Sindy Peters ( @sindylp): Africa editor
Responses to this column welcomed in our online editor's column archive.
Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Top stories
Special focus on media freedom
NEW YORK: The one-year prison sentence against Rachid Nini, executive editor of the Moroccan daily Al-Massae and owner of Al-Massae Media Group, is the latest instance of the Moroccan government settling scores with critical journalists through a judiciary that is subservient to the executive branch, the Committee to Protect Journalists said on Thursday, 9 June 2011. Read more >>
NEW YORK: Central African Republic authorities have charged the director of the independent weekly The Hills of Bangui, Faustin Bambou, with inciting hatred and disorder among the military forces and insulting the government, Bambou told CPJ. Read more >>
NEW YORK: The Committee to Protect Journalists on Monday, 6 June 2011, called on Sudan to drop criminal charges and abandon all other tactics of harassment employed against at least 10 journalists who have reported on the alleged rape and torture of a youth activist. The activist said she was raped after participating in a demonstration in January. Read more >>
NEW YORK: The Supreme Court sentenced the exiled online editor of Umuvugizi, Jean Bosco Gasasira, on Friday, 3 June 2011, to a two-year and six-month term in prison. Gasasira received this sentence for allegedly insulting Rwanda's president and inciting civil disobedience, local journalists told CPJ. Read more >>
Marketing
[Georgia Christian] If your aim is to deliver eye-catching, targeted and relevant content that drives serious results, then you really need to look at how you are segmenting your email list. If you're new to the email marketing industry or if you've just never done it before, then understandably it might seem like a daunting task. After all, there are quite a few ways to do this, so where would you start? Read more >>
[Carole Kimutai] As a way of building the Kenyan brand, the country has launched Export Brands Kenya, a new marketing concept for Kenya's exports sector. This is Kenya's first ever attempt to showcase the country's export potential among local, regional and international audiences. Read more >>
Advertising
The government has announced a 50% reduction in advertising budget necessitating the media industry in Uganda to quickly rethink its sources of revenue. Finance minister Maria Kiwanuka said the move is part of efforts to save US$16.8 million (UGX40 billion) aimed at improving service delivery in the country. Read more >>
Branding
[Carole Kimutai] Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea. Read more >>
CSI
Engen has contributed US$250,000 towards a new school that has been built in Cibitoke Province, Burundi. The school was presented to Burundi's people at a ceremony recently attended by the president of Burundi, Pierre Nkurunziza and the governor of Cibitoke Province, Nsabimana Anselme. Read more >>
African automated clearing house (ACH), BankservAfrica, after establishing a new brand identity last year, plans to focus on building the brand internally. Twelve of its employees have committed themselves to climb Mount Kilimanjaro and raise funds for the Randeor School and the Coronation Training Centre through a "metre for more" sponsorship campaign. Read more >>
Digital
[Moyagabo Maake] The personal computer market in east Africa expanded by 76% in the first quarter of 2011, even as the worldwide market contracted and the pan-African market almost stagnated, according to a recent report by market research company International Data Corporation. Read more >>
Mobile subscribers in Nigeria, Cameroon and the Ivory Coast are expected to grow to 172.4 million in 2015, from about 92.6 million in 2009, according to new data from partnership company Frost & Sullivan out on Monday (13 June 2011). Read more >>
Facebook is dabbling with a Twitter-like feature that alerts members in real time to what their friends are up to on the social network. Read more >>
Magazines
Robert Mugabe, Desmond Tutu and musician Akon were amongst ninety-seven other Africans who were listed as part of the Top 100 Most Influential Africans in the June 2011 issue of New African magazine. Read more >>
Mobile
[Gregory Gondwe] Malawi's privately-owned national radio station Zodiak Broadcasting Station (ZBS) has joined hands with Airtel Malawi and initiated a mobile news service. Airtel marketing manager responsible for products, Thokozani Unyolo told Bizcommunity in an interview that the mobile news service brings together Malawi's two innovative giants. Read more >>
[Mvelase Peppetta] With the world's highest rates of HIV and TB, health care provision has to be at the top of most African countries' agendas - and innovative use of mobile technologies may be just the salve they are looking for. Read more >>
The proposed sale by telecoms provider Telkom of its Nigerian operation, Multi-Links, suffered a setback on Tuesday (7 June 2011) after the Lagos High Court in Nigeria found in favour of Helios Towers Nigeria in the matter regarding the validity of a master lease agreement between the two companies. Read more >>
[Stuart Thomas] M-Pesa, the world-famous mobile payment system, has effectively become a type of credit card for poor communities in East Africa. The payment system has had unbelievable success in this region and other emerging market regions, prompting interest in it from many sectors in the world. Read more >>
GABORONE: Orange's mobile money service, Orange Money, was launched Monday, 6 June 2011 in Botswana. The service aims to provide Orange's mobile customers with access to basic financial services wherever they live and even if they do not have a bank account. Read more >>
Newspapers
[Gregory Gondwe] The government of Malawi has introduced value added tax (VAT) on newspapers, earning the wrath of the parliamentary media committee and newspaper companies. In his budget presentation on 3 June 2011, finance minister Ken Kandodo told parliament that they have introduced a standard VAT rate of 16.5% on several goods which were previously exempted, which includes newspapers. Read more >>
[Walter Wafula] The Daily Monitor newspaper, a publication of The Monitor Publications Limited in Uganda has been nominated for the inaugural Tumaini Awards. The privately-owned newspaper is among the 58 finalists who were selected from over 820 entries for the awards that were launched on 28 March this year, according to the chairperson of Tumaini, Stella Ayo Odongo. Read more >>
As of early last month, the Newspaper Advertising Bureau (NAB) is the sales representative of Zimbabwean independent daily newspaper, The Daily News. The newspaper is back after being forcibly closed more than seven years ago by the Zimbabwean government. Read more >>
Online Media
On Tuesday, 14 June 2011, The Zimbabwean Online plans to launch its redesigned platform with a new user interface that focuses on content delivery. The new website also aims to represent the portals refreshed editorial structure with more content associations and cross-referencing providing more in-depth and diverse news. Read more >>
Digitalmark has recently procured the rights to represent online media owner, Nation Media in East Africa. Read more >>
Retail
Blue Label Telecoms said on Monday (13 June 2011) that it has decided to terminate its business activities in Nigeria. Blue Label has an effective 36.72% stake in Africa Prepaid Services Nigeria through its 72% shareholding in Africa Prepaid Services. Read more >>
[Gregory Gondwe] Malawi's position paper presented at the 10th African Growth and Opportunity Act (AGOA) forum in Lusaka, Zambia has asked the US government to simplify its import approval procedures - without in any way sacrificing safety - in order to facilitate greater trade from Africa. Read more >>
JOHANNESBURG: After many years of planning and coordinating, African leaders have now moved a step closer to establishing the long-conceived goal of a united African economic community. Read more >>
Altech Kenya Data Networks (KDN) has entered into a funding arrangement for capital expansion over a three-year period through Standard Bank. Read more >>
LISBON: The AfDB-EMRC SME Forum was inaugurated in Lisbon, Portugal on Monday, 6 June 2011, by Carlos Costa Pina, Portugal's secretary of state for treasury and finance, as the role of Africa's small and medium enterprises sector is given priority for the continent's future growth. Read more >>
SABMiller on Monday, 6 June 2011, announced that its subsidiary SABMiller Africa has agreed to sell its 20% shareholding in Kenya Breweries to East African Breweries for about US$225 million in cash. Read more >>
TV
[Chantelle Benjamin] The long-awaited undersea cables, seen as opening the way for web growth in SA, are two-edged swords as they also open the way for greater signal piracy and revenue loss across the broadcast sector. This is according to Aynon Doyle, of MIH Group Holdings, parent company of MultiChoice, DStv and M-Net. Read more >>
MAASTRICHT, THE NETHERLANDS: The EJC and the Kamel Shiaa Foundation have announced that the first Kamel Shiaa Prize for Iraqi press freedom has been awarded to the Iraqi journalist Maryam Mohammed Jaafar for her article Violence is spreading among the Iraqi children. Read more >>
[Mintel Oxygen] While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page. Indeed, according to latest research from Mintel, over two thirds (66%) of social network users say they rarely pay attention to adverts on social networking sites, and over half (56%) say they don't like to buy products that they have seen advertised on social networking sites. Read more >>
RESTON, US: comScore, Inc has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in May with 65.5% of search queries conducted. Read more >>
FRANKFURT, GERMANY: German lighting company Osram, which is owned by industrial giant Siemens, said Monday that it had filed suit against Samsung and LG of Korea for patent violations. Read more >>
FRANKFURT: German telecommunications operator Deutsche Telekom said on Monday that Greece had exercised an option to sell 10% of the telecoms company OTE, raising Deutsche Telekom's holding to 40%. Read more >>
LOS ANGELES, USA: Sony introduced its new-generation "PlayStation Vita" gaming handset and blockbuster 3D console titles as it sought to shake off the stigma of cyber attacks on its system. Read more >>
More International news...
Mobile
Alpesh Patel, CEO of Mi-Fone, will be presenting at this year's TMT Finance and Investments Africa Conference on 17 June 2011 in London. Read more >>
SOUTH AFRICA Ashtray Electric album launch More
[Henrie Geyser: motoring editor] Land Rovers are tough, go-anywhere chunks of metal and as long as you don't mind a hard, uncomfortable ride any one of the bar-room brawling Defender versions will take you where most other vehicles might stumble and stall. Read more >>
[Henrie Geyser: motoring editor] Because it is a large, comfortable and seriously elegant four-seater passenger car that wears a discreet badge proclaiming its environmental friendliness, the last thing you would expect is for it to blast off like the Endeavour thundering skywards from the Kennedy Space Centre. Read more >>
More Motoring news...
[Brian Berkman] Marais Road, Sea Point has a special place in my heart as it was the location of my first home on my own. I lived in a tiny apartment, about the size of the desk that I'm writing on now, in a block called Wingate. Read more >>
More Travel news...
[Corné Krige] I had the honour of going to Newlands on Saturday to watch the Stormers take on their old foe the Bulls. I say it was an honour because to attend a match at a fully packed Newlands stadium really is something special. This weekend was no exception and it was great to see Newlands packed to the rafters. Read more >>
[Marianna Boguslavsky] My sister and I were by far the least fashionable sisters in school. I actually think my mother bought half of our clothing (ah, the horror). So some might think it was madness that we started writing our own fashion and shopping blog last year (we kind of did ourselves - my sister practically lives at Mr Price, not quite haute couture, is it?). Read more >>
[Terry Levin] Organising an event on a Monday is a bit of a double-edged sword; on the one hand it's not anyone's immediate choice for a big night out, on the other you are unlikely to have the excuse of much else to do. Read more >>
[Debbie Hathway] Mzansi Productions' director Dirk Badenhorst picked a tried-and-tested theme for his current production, Somebody to Love - a dance celebration to the music of Queen. Read more >>
Top international artists will join Wynton Marsalis at The Standard Bank Joy of Jazz festival, to be held between 25 and 27 August, 2011. Artists from America, Brazil, Croatia and Belgium will share the bill with those from South Africa and the African diaspora. Read more >>
[Jordan Scott] Once again back at the Kalk Bay Theatre and, as per usual, the intimacy and friendliness overwhelmed me. If you haven't been yet then you might not understand what I mean; however if you have been - well we're on the same page. Read more >>
[Ruth Cooper] Mr Sakitumi has modestly been doing his talented multi-instrumentalist thing, writing, producing and performing, for some time now. He has been working somewhat behind the scenes and in the shadow of musicians such as Max Normal, Closet Snare, Lark, Krushed and Sorted and many more, so it really is about time that he stepped into the spotlight and released a solo album. "Secret Asian Man" is his debut album and is well worth the wait. It drops tomorrow, 8 June 2011. Read more >>
More BizLounge news...
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- Youthfest 11 - Uganda's largest youth festival OpenSpace - Kampala, 8 July
- Making business sense of social media Front Foot - Johannesburg, 5 July
- Office skills for PAs/secretaries/office staff Institute of Secretarial Studies - Midrand, 5 July
- A-Z of brand building Vega School of Brand Innovation - Centurion, 6 July
- Tracy Payne exhibition Barnard Gallery - Cape Town, 6 July
- Coaching the creative person - including yourself Mixed Media - Melkbosch Strand, 9 July
- Rhino user group Simply Rhino Software SA - Johannesburg, 12 July
- Mobile and e-marketing conference Trade Conferences International - Johannesburg, 13 July
- Incentive travel educational seminar Site South Africa & Business Travel Now - Johannesburg, 25 July
- Kids party planning Elect Training Academy - Pretoria, 29 July
Click here to customise your events section
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