 16 May 2011 |
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Erring in the need for speed Working for an online media publication can be ridiculously fast-paced since news moves in and out of your inbox quite regularly. The upside to this is that you're always in the know; the downside is that in the rush of the exchange, you could make a rather nasty mistake e.g. addressing an email to someone who works for a different (but similar) company to the one you've mentioned in the email. The most horrifying moment is the second right after you've hit the "send" button and no matter how hard or frantically you hit "cancel" the mail goes through anyway - this is sadly what happened to me recently.
Next comes the task of composing a sincerely apologetic email and hoping the recipient has a forgiving nature. I'm sure we've all done this at some point or the other as multitasking becomes integrated into the digital lifestyle; I'm putting it down to human error. If you find yourself in such a nasty predicament, especially if you're in the email marketing field, you'll find our opinion piece, "Apology emails - when are they really necessary?" by Georgia Christian, very handy. Congratulations to South Africa's Luke "robotics junkie" Taylor for making it into the semi-finals in the inaugural Google Science Fair. You've done Africa proud! To vote for Luke in the People's Choice Award category, go to google.com/sciencefair. Cheers, Sindy Peters (@sindylp), Africa editor Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Top stories
Special focus on media freedom
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NEW YORK: Security and military personnel attacked local and foreign journalists and confiscated their equipment on Thursday, 12 May 2011, as they covered the return of opposition leader Kizza Besigye to Uganda. Besigye returned to Uganda on Thursday from Nairobi, where he was treated for injuries received when security forces assaulted him and his colleagues during demonstrations on 28 April in Kampala. 
Al-Jazeera journalist Dorothy Parvez, missing since she arrived in Syria late in April is being held in Tehran, the Doha-based television channel said on Wednesday, 11 May 2011. 
New data out on Monday, 9 May 2011, commissioned by advertising and marketing services group WPP has found that emerging markets account for 19 of the top 100 valuable brands, while Apple superseded Google's four-year term at the top. 
Prasun Basu has been appointed the new MD of Millward Brown East Africa. Basu will report to Charles Foster, MD of Millward Brown Africa. As well as his appointment as MD of the East African office, Basu will also be the Africa regional head of tracking for Millward Brown. 
Agencies from around the world have already registered for the 6th Maputo International Advertising Festival, according to event organisers AMEP (Mozambican Association of Marketing, Advertising and Public Relations). The festival will take place from 25-27 May 2011 in Mozambique. 
Google announced late last week the global semi-finalists in its inaugural Google Science Fair. Luke Taylor, a grade nine learner at the German International School of Cape Town, South Africa, was chosen from over 7 500 entrants from more than 90 countries, to become one of 60 semi-finalists. 
Google announced on Thursday, 12 May, that Android Market will increase consumer access and developer support for paid applications in several new countries. 
The Tech4Africa 2011 conference, to be held from 27-28 October at the The Forum in Bryanston, Johannesburg, South Africa, will feature a line-up of international and African technologists. The event aims to provide attendees with the opportunity to learn firsthand from technology evangelists about the role that the web plays in African business and development. 
DUBAI / JOHANNESBURG: Nokia and the MTN Group have signed an agreement that will expand their strategic relationship to new markets within Middle East and Africa MTN affiliates. The framework agreement will see the integration of the MTN network with Nokia devices and solutions. Joint marketing and sales campaigns will be designed on a regional level. 
Business news television channel, CNBC Africa late last week scooped the Audio-visual Award at the Sanlam for Excellence in Financial Journalism Awards. The channel's senior journalist Chris Bishop, was announced as a winner in the Audio-visual category at a ceremony in Johannesburg last night, 15 May 2011. He shared the prize with former CNBC Africa colleague Suzanne Beukes. 
LAGOS: MTV Networks Africa and MTN have partnered in a pan-African multimedia campaign aimed at inspiring African youth by connecting them with some of the world's most influential personalities. They will partner to produce MTV Base Meets...with MTN, an eight-part youth empowerment initiative and TV series that creates a dialogue between young people and political, business and cultural leaders. | International news |
JAPANSony battles to regain trust after data breach
TOKYO: Japanese entertainment and technology giant Sony faces a battle to regain the trust of millions of consumers after online networks integral to its strategy were hacked, say analysts. Read more >>IRAQIraq mobile firm urges government to switch to 3G
BAGHDAD: As Iraq readies consultations over how to move its mobile telecoms industry to 3G technology, its biggest operator has called for the government to move quicker to the latest wireless standards. Read more >>AUSTRIARed Bull to publish magazine in US
VIENNA: Austrian energy drink producer Red Bull will start publishing its monthly magazine Red Bulletin in the United States, according to Austrian media reports. Read more >>UNITED KINGDOMTelecoms service providers must innovate now to increase their slice of the 'app' pie, say
LONDON, UK: Apple's latest quarterly results show they sold a massive 18.7 million iPhones in the last three months, proving that the popularity of smartphones continues to grow at an amazing rate and with it - the popularity of apps. Read more >>GERMANYGood start to the year for technical consumer goods
NUREMBERG, GERMANY: The overall market for technical consumer goods in Germany recorded a total sales volume of EUR 12.7 billion in the first three months of 2011, representing a year-on-year increase of 6%. Read more >>UNITED STATESGoogle sets aside US$500m for US ad probe
WASHINGTON: Internet giant Google has set aside US$500 million in anticipation of the results of a US government investigation into the practices of some of its advertisers. Read more >>UNITED STATESApril 2011 US search engine rankings
RESTON, US: comScore, Inc, a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in April with 65.4% of search queries conducted. Read more >>UNITED STATESMMA elects new Global Board Executive Committee
NEW YORK, US / LONDON, UK / SINGAPORE /SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has announced that it has elected a new Global Board Executive Committee with Melis Ertem, head of Turkcell's Product & Service Management; Media & Entertainment & Carrier Services Division as its new global chair. Read more >>UNITED KINGDOMGlobal telecoms industry bets on "Connected Verticals" for top-line revenue boost
LONDON, UK: Nine out of 10 telecoms firms are betting on "Connected Verticals" to grow their top-line revenues, according to a new global survey from Informa Telecoms & Media. Connected Verticals are industries where telecoms innovation - in technology, systems and processes - can trigger deep transformation in efficiency and business model. Read more >>UNITED STATESMMA publishes latest issue of International Journal Of Mobile Marketing
NEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has released for public consumption the Winter 2010 issue (Vol. 5. No. 2) of the award-winning International Journal of Mobile Marketing (IJMM). Read more >>UNITED KINGDOMSmall-screen devices drive mobile broadband market to revenues of US$223 billion
LONDON, UK: The global mobile broadband market will hit revenues of US$223 billion* in 2015, driven by continued strong demand for Internet access on small-screen devices such as smartphones, predicts Ovum, one of the Datamonitor group of companies. Read more >>UNITED KINGDOMGoogle music launch: the implications [Simon Dyson]
UNITED KINGDOMThe Microsoft-Skype purchase [Giles Cottle]
| Company news |
Advertising
SOUTH AFRICAAd agencies in Africa - looking into the future - Lowe Bull
[Wayne Naidoo] According to research firm eMarketer, ad spend in Africa and the Middle East currently stands at $14bn a year. This is only 2.9% of the $482.6bn global total but it still makes Africa one of the fastest growing regions in the world, anticipated to achieve a 3.5% share by 2014. Read more >>| Motoring |
SOUTH AFRICACool city slicker Micra
[Henrie Geyser: motoring editor] In line with latest trends in the car market Nissan has given its cute Micra city car a massive dose of more... More height, more length, more width, more passenger and load space, more environmental friendliness and more cash in buyers' pockets thanks to more fuel efficient engines. Read more >>More Motoring news...
| Travel |
SOUTH AFRICAA postcard from the President's suite
[Johann Smith] We define our love in the sweetness we reserve for lovers. Whether they deserve it or not. Nobody understands this better than restaurants, hotels and guest houses. They're in the business of "magical moments". And annually these three want us to have our most romantic reservations in their establishments. Read more >>SOUTH AFRICAIs your establishment running a promotion? Read on...
[Brian Berkman: contributing editor, travel] The new Consumer Protection Act has a number of regulations that will impact the practice of public relations and marketing - even in the hospitality and travel industries. Read more >>SOUTH AFRICAAccessibility hampering domestic tourism growth - Indaba 2011
[Issa Sikiti da Silva] As South Africa begins working hard towards achieving its target of becoming a top tourism destination by 2020, including increasing the number of domestic travellers to 18 million from 14.6 million, some observers remain sceptical about the feasibility of the project, stating that the issue of accessibility is too critical to be ignored. Read more >>SOUTH AFRICAExplore South America with Contiki Holidays
SOUTH AFRICAWhat Cape Town's top ranking says about the city's holiday accommodation [Christopher Commerford]
SOUTH AFRICAJust wear that sunscreen!
| Sport |
SOUTH AFRICASurprise surprise
[Corné Krige] I had the privilege of being invited to the MTN Supersport Shoot-out at Simola this past weekend. It is a golf tournament in which current and past Ministers, businessmen and sportsmen come together to raise funds for charity. This year the main beneficiaries were Gozololo Centre and The Jacob G Zuma Education Trust. President Zuma was present at the function on Saturday night and more than R5 million was raised for those two charities. Read more >>More Sport...
| BizLounge |
SOUTH AFRICAMusical comedy with Hot Cross Nuns
[Daphne Cooper] While waiting for the show to begin, an enthusiastic Baxter employee assured us that we would be "literally blown away" by Not The Midnight Mass (NTMM). My hope for a metaphorical, rather than a literal blowing away, was certainly realised. Read more >>SOUTH AFRICASay cheese!
[Ilse van den Berg] The word "cheese" is not a typical word that interests me or gets me excited. Well, maybe some variants of the word or in some contexts. For example: saying "cheese" to a camera; telling someone that they used a "cheesy" line; giving a person a "cheesy" smile or even listening to DJ Fresh's "cheese" of the day. Yes, this is usually when "cheese" makes me happy. Read more >>SOUTH AFRICAColdplay to tour South Africa
[Ruth Cooper] Let me put it out there from the start, I'm not ashamed to say that I was ridiculously smitten with Chris Martin in my early teens. Seeing him moodily and earnestly strolling along a miserable-looking beach in 2000 sent quite the "rush of blood to my... head". He was nerdy, he was poetic, he was talented, he was beautiful; I wanted to marry him. Damn you, Gwyneth Paltrow, and your long legs for getting in there before me. Read more >>SOUTH AFRICANando's Comedy Festivals are back
The annual trio of Nando's Comedy Festivals are back for 2011. They will start in Johannesburg on 22 July, before moving to Durban on 4 August and then on to Cape Town on 9 August, 2011. Read more >>More BizLounge news...
| Jobs offered |
- Medium Weight Designer - Johannesburg North
- Social Media Marketing Co-ordinator - Cape Town
- Accounts Manager/Sales - Rivonia
- Media Sales Executive - Rivonia
- Online Advertising Sales Senior - Rivonia
- Programming Manager - Durban
- Radio Sales Account Executive - Rivonia (R10 000 - R40 000 p/m)
- Regional Promotions/Operations Manager - Milnerton
- Project Manager - Johannesburg
- IT Print Production - Cape Town
- Sales Trainer Motivator - Cape Town
- Campaign Co-ordinator - Randburg
- Sales Representative - Optometry - Johannesburg - Parktown
- Post Production Co-ordinate - Johannesburg
- Senior Statistician - Johannesburg
- Project Manager - Market Research - Johannesburg
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- Quantitative Senior RE/Project Manager - Johannesburg
- Statistician - Johannesburg
- Graphic Designer/Art Director - Morningside Durban
- HTML/CSS Web Developer - Cape Town
- Medium Weight Graphic Designer - Johannesburg
- Qualitative Senior Research Executive - Johannesburg
- Online Advertising Executive - Cape Town
- Associate Publisher - Travel - Cape Town
- Promoter - Johannesburg (Per Hour)
- Blog Editor - Cape Town
- Senior Writer - Cape Town
- Account Executive - Africa - Bryanston
- Graphic Designer - Springfield Park
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| New events to diarise |
- Email marketing workshop Knowledge Resources - Cape Town, 17 May
- Workshop on fundraising and marketing Windell Marketing - Vanderbijlpark, 20 May
- 4th Making CSI Matter Conference Trialogue - Johannesburg, 24 May
- Jeremy Maggs' brand attack debate Future Group - Johannesburg, 26 May
- Social media over breakfast - business blogging Niche Training - Parktown, Johannesburg, 26 May
- Photography course for kids Photographix International - Glenferness, 27 May
- International Small Business Conference and Expo Bass Entertainment - Durban, 2 June
- Markex - Johannesburg, 7 June
- A-Z of brand building Vega School - Green Point, 9 June
- Sub-editing for corporate publications Institute for the Advancement of Journalism (IAJ) - Johannesburg, 13 June
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| Quotes |
"After I die, they will look through my tweets and see that my life was, in fact, not wasted. (via Twitter)" - Steven Winterburn
"Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter. (via Direct Creative)" - Dean Rieck
"Reporter: 'I'm not trying to be annoying. I just am.' (via Twitter)" - OHnewsroom
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