12 Jul 2010


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It's time for Africa

We came, we saw and we hosted one of the best, possibly the greatest, FIFA World Cup tournaments in the history of the event. It's all over now, but we've been left with great memories of the occasion that we will share with generations to come. With a spectacular closing ceremony, the 2010 FIFA World Cup concluded with a Spanish victory over the Dutch. Congratulations to Spain on their first World Cup win, but moreover, congratulations to South Africa and its citizens on proving the naysayers wrong in producing a near flawless World Cup. There were a few hiccups here and there - a huge hiccup with approximately 600 fans missing the Germany vs. Spain semi-final at the Moses Mabida Stadium due to chaos at Durban's King Shaka Airport - other than that, it was pretty smooth sailing.

Now that the games are over, it's time for Africa to face the rest of 2010 head on and continue riding the positivity of the last month to develop the continent to reach its full potential.

Nigerian Pulitzer Prize-winning journalist Dele Olojede, at the Africa Leadership Retreat session this weekend on Brand Africa, blamed bad governance for Africa's slow progress, deeming government the continent's greatest obstacle. It is time for Africa's citizens to take control and work together to develop Africa, but it will take enabling governments to support the people in their efforts. It is time for Africa and her people to shine. Ke Nako!

Check out the original version of Waka Waka (This time for Africa) - enjoy!


Keep it Ayoba, Sindy Peters, Africa editor
Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com.

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Editorial news

Marketing


AFRICA
Brazil to learn valuable lessons from SA
Brazilian President Lula da Silva and his delegation that will arrive in South Africa for a four-day visit must establish tighter ties - so that they can learn all the requirements for staging FIFA's quadrennial showpiece in 2014. Brazil is also seeking to reinforce trade and other links with the rest of the continent. Read more >>

2010 FIFA World Cup


AFRICA
World cup hits online investor traffic
[Dumisani Ndlela] An online investor relations consultant has revealed that traffic to investor websites had suffered due to the 2010 FIFA World Cup. Read more >>

SOUTH AFRICA
How to beat the world cup blues
[Dr Nikolaus Eberl] After 31 days of football fever and the highs and lows of teams either progressing to the next round or crashing out of the 2010 FIFA World Cup, how can South Africans deal with the inevitable withdrawal symptoms of missing the games, stars and visitors alike, now that the ultimate 2010 whistle has been blown? Read more >>

AFRICA
Zuma praises SA for hosting successful World Cup
PRETORIA: Government will soon launch a programme to thank South Africans for the role they played in making the World Cup successful. Read more >>

AFRICA
Google Zeitgeist: Zakumi, Vuvuzelas and the infamous Suarez moment
[Jeremy Daniel] The vuvuzela has certainly been one of the biggest talking points of the 2010 FIFA World Cup, and has since crossed beyond South Africa's borders into other countries. Even celebrities like Leonardo DiCaprio have been spotted with their lips around the plastic phenomenon. Read more >>

SOUTH AFRICA
TV's world cup, but real growth for online too
[Herman Manson: @marklives] TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches. Read more >>

SOUTH AFRICA
World cup closing ceremony details
The 30-minute night-time closing ceremony of the 2010 FIFA World Cup will take place at 6.30pm on Sunday, 11 July 2010, at Johannesburg's Soccer City Stadium - ahead of the final. It will be broadcast live in 215 countries to an audience in excess of 500 million viewers, according to the Local Organising Committee (LOC), and will feature 780 cast members and some of South Africa and Africa's top musicians and dancers. Read more >>

Advertising


AFRICA
Chicken chain takes breasts off the menu
[Suthentira Govender] Chicken chain Nando's has pulled a provocative television advert after images of bare-breasted women ruffled feathers. Read more >>

AFRICA
One week left for Loeries World Cup entries
With the 2010 FIFA World Cup final just around the corner, Loeries entrants have one week left to submit their world cup-related work for The 2010 Loerie Awards. A special extension until 13 July was put in place to embrace the 2010 World Cup at this year's awards in Cape Town, 1 - 3 October. Read more >>

AFRICA
Loeries judges' seminar to host international creatives
The Loerie Awards 2010 Judges Seminar takes place at the Hackle Brooke Conference Centre in Randburg, Johannesburg, South Africa on 20 August this year. Creative directors, designers, illustrators, photographers, writers, directors, cinematographers, brand managers and anyone involved in brand communications are invited to attend. Read more >>

Branding


AFRICA
African governments, obstacle to people's progress - Olojede
[Issa Sikiti da Silva] If there is one obstacle that hampers African people's progress and development, that obstacle is none other than the multitude of 'unclean', 'ineffective' and 'corrupt' governments that rule the African continent, Nigeria's outspoken analyst and author Dele Olojede told delegates who attended the Africa Leadership Retreat on Saturday, 10 July 2010 at the Sandton Conference Centre in Johannesburg, South Africa. Read more >>

Digital


EAST AFRICA
Google translates tools to Swahili for East Africans
[Walter Wafula] Swahili-speaking East Africans can now utilise some of Google's web tools after the search engine giant unveiled localised versions of its web-based email platform and internet browsers in the local langauge, to celebrate the East African Community Common Market that started on 1 July 2010. Read more >>

Eventing


SOUTH AFRICA
African Fashion Week awards design talent
Africa Fashion Week drew to a glamorous close at the Sandton Convention Centre in Johannesburg on Monday night, 5 July 2010, when the leading lights in the fashion industry were recognized at the second annual African Fashion Awards. Read more >>

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Media


AFRICA
Tutu endorses WAN-IFRA declaration
South Africa's Nobel Peace Prize laureate Archbishop Emeritus Desmond Tutu has endorsed World Association of Newspapers and News Publishers' (WAN-IFRA) Declaration of Table Mountain - a media industry call to African heads of state to repeal insult and criminal defamation laws and place a free press higher on the political agenda. Read more >>

AFRICA
Günter Grass to speak at 17th World Editors Forum
Nobel Prize-winning German author, Günter Grass, will be presenting his memoir, Mein Jahrhundert (My Century), and will host a question and answer session during the 17th World Editors Forum, to be held in Hamburg, Germany, 6-8 October 2010. Read more >>

AFRICA
Green leadership: what consumers expect from media
[Issa Sikiti da Silva] In an industry prone to sensationalism, hearsay journalism, reporting keener on settling scores than informing, pathetic wages, mass exodus of skills and lack of ongoing training, environmental reporting in Africa is almost non-existent. Some believe African media's indifference towards green issues constitutes an affront to impoverished populations that pin their hopes on newsrooms to hold profit-obsessed businesses to account for hurting the planet. Read more >>

AFRICA
Commmunicating climate change in Africa
According to a pan-African research report from the BBC World Service Trust and the British Council, many Africans blame themselves for the impacts of global climate change they are witnessing despite being least responsible for the causes. Read more >>

AFRICA
A24 Media video content goes commercial
[Walter Wafula] A24 Media, Africa's online delivery site for writers, and broadcasters has started selling some of its unique content to consumers - a move it says will boost product diversity. Read more >>

Newspapers


SOUTH AFRICA
Flimsy excuses for newspapers' mistakes
[Chris Moerdyk: @chrismoerdyk] Throughout history, newspapers have always made mistakes but until a few years ago these were mostly spelling and grammar gremlins, juxtaposed picture captions and double-entendre headlines. But, in the past few years, newspapers have been making far more serious mistakes. Read more >>

Online Media


AFRICA
Pratiks calls on Africa to make use of portal
Pratiks.com ia a video encyclopaedia on practical issues with more than 2,000 practical videos posted on its website that provide solutions, know-how, instructions and tips. Experts worldwide can share their expertise and talents on the site regrarding fashion, DIY, health, sexuality, mechanics, sport and gardening etc. Read more >>

Out Of Home


ZIMBABWE
Citilite range introduced in Zim
The Citilite range, first introduced from France and patented in South Africa and sub-Saharan Africa by Continental Outdoor in 2003, has now been launched in Zimbabwe with the erection of numerous structures in Harare. Read more >>

Production


AFRICA
Industry experts registered for Durban FilmMart
Delegate registration for the inaugural Durban FilmMart (DFM), due to take place 23-26 July 2010, opened this week. The organisers have confirmed the participation of British film finance expert, Mike Kelly and Swiss-Italian Luciano Gloor, an experienced film producer and consultant, in the forum programme. International script consultant, writer and trainer, Clare Downs has been confirmed as a lead specialist presenter for the FilmMart. Read more >>

Public Relations


KENYA
MPI redefines PR
[Carole Kimutai] According to Synovate's 2009 annual Media Publicity Index; Safaricom, Kenya Commercial Bank, East Africa Breweries Ltd (EABL) and Coca-Cola led in the number of media clips. Others included the Kenya Power and Lighting Company, Zain, Telkom, Equity Bank, Kenya Airways and Barclays Bank. When the publicity was translated to advertising value Coca-Cola, Safaricom and EABL topped the list. Read more >>

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Research


AFRICA
12th PAMRO Meeting, AAMR Conference programme announced
The 12th PAMRO Meeting and All Africa Media Research Conference will take place 22-25 August 2010 in Gaborone, Botswana. Themed 'Strong foundation amidst waves of change', the conference will start on Sunday 22 August with registration late afternoon, followed by a welcome dinner. Read more >>

AFRICA
Siemens to launch African Green City Index
Siemens, a global powerhouse in electronics and electrical engineering, operating in the industry, energy and healthcare sectors, in conjunction with the Economist Intelligence Unit, on Friday (9 July 2010) announced an African Green City Index, to rank and compare leading cities in terms of their environmental sustainability. Read more >>

Retail


SOUTH AFRICA
Blockbuster brands scramble for Africa
[Micheal Bleby] The race for Africa's growing consumer wealth is on. The continent will see its population nearly double from 1-billion last year to 2-billion by 2050. Read more >>

EAST AFRICA
R44bn for Ethiopia's infrastructure
[Nosimilo Ramela] Ethiopian Prime Minister Meles Zenawi announced on 1 July that the government had approved a record 70% spend of its total annual budget on poverty and infrastructure development. This is the largest spending on these programmes by any African country. Read more >>

AFRICA
EMRC-RaboBank Project Incubator Award entry call
BRUSSELS, BELGIUM: The 2010 EMRC-Rabobank Project Incubator Award is open for entries. Delegates attending the AgriBusiness Forum 2010 from 3-6 October in Kampala, Uganda, will be eligible to enter their development project ideas. The US$15,000 grand prize will be awarded to the project proposal that best satisfies the entry criteria with a viable, dynamic project idea. Read more >>

SOUTHERN AFRICA
SA's Willowton Oil rebrands Zim products
[Dumisani Ndlela] South Africa's Willowton Oil has launched an advertising campaign in Zimbabwe for its rebranded products, which remain popular in the country market because of their superior packaging and low prices. Read more >>

SOUTHERN AFRICA
Engen appoints Galana as exclusive Madagascar lubricants distributor
Engen, the African energy company, has extended its Indian Ocean (IO) coverage with the appointment of leading regional oil company Galana as its lubricants distributor in Madagascar in an effort to use the company's strong brand leverages local knowledge and reach to contest competitive market. Read more >>

ANGOLA
Angola: Drilling ever deeper, hoping for the best
[Louise Redvers] LUANDA: While BP struggles to contain an oil spill that US government estimates indicate is now the largest ever in the Gulf of Mexico, questions are being asked about how well-prepared Africa's oil-producing countries are for a similar incident. Read more >>


International news
UNITED KINGDOM
Leaders grapple with tone from the top - PwC
Setting the right tone from the top is viewed as an increasingly important leadership skill that can make or break relationships with shareholders, employees, customers and business partners. Read more >>

BRAZIL
Journey to the 2014 FIFA World Cup Brazil begins
BRASILIA, BRAZIL/JOHANNESBURG, SA: From the second it starts until its final dramatic moments, each FIFA World Cup takes on its own specific identity, a unique image that is projected around the world, and last night, Thursday, 8 July 2010, at the Sandton Convention Centre in Johannesburg, the official emblem for the 2014 FIFA World Cup Brazil was unveiled. Read more >>

UNITED STATES
Draftfcb launches Institute of Decision Making
CHICAGO, US: Draftfcb, one of the world's leading marketing communications agencies, announced on 7 July 2010 further steps to enhance its ability to influence consumer behaviour by launching the Draftfcb Institute of Decision Making. Read more >>

SINGAPORE
Global mobile advertising industry grows by 61% in Q2
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base. Read more >>

SPAIN
World Cup victories boost workplace productivity
MADRID, SPAIN/JOHANNESBURG, SA: According to a European SMB survey released on 6 July 2010, victory for the Dutch or Spanish in the 2010 FIFA World Cup could be the most desirable for Europe - in purely economic terms! Read more >>

More International news...

Company news

Design


SOUTH AFRICA
Africa Media Online launches web-res images - Africa Media Online
You can now purchase really reasonably priced African images for web usage. The whole of the Africa Media Online archive of Rights Managed images are available at web-res size for single editorial use on a website for three months. The images are larger than most picture libraries offer at 550px longest size. Read more >>


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