28 Jun 2010
Africa |
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All play and no work

With two weeks left of the 2010 FIFA World Cup, the big question is what comes after? It's going to be a bit of a downer once the fan parks and foreigners pack up and leave in preparation for 2014 in Brazil, but from the looks of things, Africa has done a great job at hosting the world. Ghana, our shining Black Stars will hopefully continue their good form and make it through to the semi-finals at least. It was a real nail-biter watching the last African nation left in the world cup go up against a strong American team, but we prospered in the end.

Believe it or not, there are other happenings in the world right now that don't feature football. After the take-over deal of Zain Africa by Bharti Airtel we're going to see a swift rebranding campaign among all Zain operations in Africa handled by Ogilvy Africa BV. Sleep Zain and wake up Airtel is the word on the street, so expect some overnight changes.

Heard of the Newseum based in Washington, DC? I hadn't, until today. It's an interactive museum of news and journalism from all around the world with its Today's Front Pages Gallery featuring daily front pages from more than 80 international newspapers. African-based newspapers will be doing themselves a favour by submitting their front pages in pdf format to www.newseum.org for great worldwide exposure. Your front page could also feature on freelance visual journalist and instructor, Charles Apple's blog. Apple helped train Media24's newspaper visual journalists. For more on him, read Bizcommunity's interview with the visual boffin.

For now though, let the games continue...


Keep it Ayoba, Sindy Peters, Africa editor
Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com.

Top stories


Editorial news

2010 FIFA World Cup

AFRICA
Sony headless chicken ad mocks French World Cup team
PARIS: Sony took a cheeky swipe at France's disastrous World Cup team Wednesday (23 June 2010) with a full-page newspaper ad for Playstation showing a cock with its head blown off above the words "Game Over." Read more >>

SOUTH AFRICA
Enter your World Cup newspaper design
INDIA: Indian website Newspaper Designing is conducting another international newspaper design competition, focusing exclusively on the 2010 FIFA World Cup. Entries, which are free, close on 11 August 2010 and there is no limit to the amount of entries submitted. Read more >>

Advertising

AFRICA
Airtel partners Ogilvy Africa BV
Bharti Airtel announced late last week the appointment of Ogilvy Africa BV as its marketing services partner for Africa. This follows the completion of Airtel's acquisition of Zain Group's mobile operations in 15 countries across Africa on 8 June 2010. Read more >>

AFRICA
Loeries Digital, Online Advertising panels announced
The Loerie Awards has announced the Digital and Online Advertising judging panels for the 2010 awards. Judging will take place in Johannesburg, South Africa, 17 - 25 August 2010, at Vega, the Brand Communication School. Read more >>

AFRICA
Four reasons why advertising doesn't work in the way it once did
[Walter Pike] The industrialised model of advertising isn't working as well as it once did. For many years brands were built by creating performance and emotional associations with the brand in the minds of customers primarily with the weight of advertising. Share of mind was created by share of voice (ad spend), and this equated to share of market. Read more >>

AFRICA
Loeries Young Creatives entry closes soon
Entrants for the 2010 Loeries Young Creatives Award have a week left in which to submit their portfolios. Entries will be judged by a panel of industry creatives within the brand communications field. Read more >>

Branding

MALAWI
Zain Malawi to rebrand to Airtel Malawi
[Gregory Gondwe] India's Bharti Airtel on 22 June 2010 formally announced their takeover of Zain Malawi after signing a Memorandum of Understanding with the Malawi government which will in earnest rebrand from Zain Malawi to Airtel Malawi alongside all other Zain operations in Africa in September this year. Read more >>

SOUTH AFRICA
Chemical company gets Best Global Business in Africa award
Yara International ASA, one of the world's leading chemical companies that convert energy, natural minerals and nitrogen from the air into essential products for farmers and industrial customers, has won the 'Best Global Business in Africa' award. Other nominees were BMW, Barclays, Anglo American and Diageo. Read more >>

CRM

AFRICA
Maximising relationships with existing clients
[Donna Rachelson] Research shows that in service-based businesses, approximately 25% of new business should come from a company's existing clients. Most businesses, however, forget about marketing to their existing clients and instead tend to chase after new clients. The same research shows that a further 25% of new business should be the result of referrals from one's existing clients. Read more >>

Design

SOUTH AFRICA
Re-designing news challenges journos, publishers
[Herman Manson: @marklives] Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism. Read more >>

Digital

AFRICA
African technology to compete on a global stage
[Gareth Knight] New international submarine communication cables are starting to ring the African continent, bringing with them the promise of cheaper broadband. That means Africa will soon have the infrastructure to be able to compete more effectively in the online space than it did in the past. Read more >>

AFRICA
iHomeless: Brilliant concept or pipedream?
[Rob Dickens] The term "digital divide" is often bandied about in Africa as we furiously attempt to create useful technologies that can help developing nations and their populace leapfrog into the 21st century. Read more >>

AFRICA
Technology upsetting the aid sector
[Mandy de Waal] To protect the billions receiving aid annually, charitable organisations fiercely control the data on the basis that "he who owns the information owns the money". That's now set to change with disruptive technology that's making information more freely available and rewriting the rules for the way global crises are handled. Read more >>

AFRICA
DCI 5.0: underdevelopment in Africa
The 2010 Digital Citizen's Indaba (DCI), a project of the Highway Africa Conference, will be held on 7 July 2010 at Rhodes University in Grahamstown. This year's theme, 'Africa's Underdevelopment: Digital citizens talk back', plans to explore citizen media and the exploitation of natural resources, disasters, climate change and mega events. Read more >>

Education and Training

UGANDA
Makerere University to collaborate with Techzine
[Walter Wafula] To deepen the utilisation of information, and communication technologies (ICTs) in Uganda, Makerere University has pledged to collaborate with Techzine, a new magazine in the country. Read more >>

CENTRAL AFRICA
WB train Malawi media on developmental stories
[Gregory Gondwe] Around twenty journalists assembled in Lilongwe where they underwent a World Bank-tailored training aimed at ensuring that they are able to generate reader-friendly stories from developmental activities taking place in the country. Read more >>

Eventing

AFRICA
Opening film for DIFF 2010 announced
The 31st Durban International Film Festival (DIFF) will open with the world premiere of the South African film, State Of Violence directed by Khalo Matabane. The festival runs from 22 July to 1 August 2010. Read more >>

Magazines

AFRICA
Executive Travel names SAA Best Airline to Africa
FORT LAUDERDALE, FLORIDA: South African Airways (SAA) has been awarded Executive Travel magazine's Leading Edge Award for Best Airline for Flights to Africa. According to the magazine, its annual Leading Edge Awards honours travel companies that "deliver true value to their customers." The publication's Leading Edge Award winners were announced in the July/August 2010 issue of the magazine. Read more >>

Media

AFRICA
Call for entries: Gender and Media Awards 2010
The fourth edition of the Gender and Media Awards is open for entry submissions. Gender Links, the Media Institute of Southern Africa (MISA), Gender and Media Southern Africa (GEMSA) Network and the Sol Plaatje Institute (SPI) have announced a range of awards for gender-aware reporting as well as progressive leadership and institutional practice on HIV and AIDS and gender in the media. Read more >>

ZIMBABWE
Zimbabwe: Watered down media achievements
[Tarisai Nyamweda] After seven years of devastating effects of the Access to Information and Protection of Privacy Act (AIPPA), the media and the population at large have welcomed the registration of four newspapers in Zimbabwe - Newsday, Daily News, Daily Gazette and The Mail. Read more >>

CENTRAL AFRICA
Malawi: Lawyers join media, condemn govt. directive
[Gregory Gondwe] The Malawi Law Society (MLS) has joined Malawi media practitioners in condemning government for preventing private radio and television stations from covering important events live, describing it as illegal. Read more >>

EGYPT
Egyptian journalists on trial over criticism of tax law
NEW YORK: The Committee to Protect Journalists has called on the Egyptian Minister of Finance Youssef Boutros-Ghali, to drop charges against Wael al-Abrashy, the editor-in-chief of the weekly Sawt al-Umma, and Samar al-Dawi, a reporter for the weekly. Read more >>

AFRICA
Naspers expects higher core earnings
Media group Naspers advised on Thursday, 17 June 2010 that it expects core headline earnings per share for the year ended March to be between 15% and 25% higher than the comparable period's 1,179 cents. Read more >>

EAST AFRICA
Ethiopia expels US journalist reporting in rebel area
ADDIS ABABA: Authorities in Ethiopia expelled an American journalist on Thursday, 17 June 2010, who had been reporting near a rebel area in the east of the Horn of Africa country, according to local journalists. Read more >>

Mobile

ZIMBABWE
Econet dangles carrot to unregistered subscribers
[Dumisani Ndlela] Econet Wireless has unveiled brand new Isuzu vehicles to persuade unregistered subscribers to register their lines with the network under new regulations. Read more >>

Advertisement:


ZAMBIA
Bharti to invest $150m in Zain Zambia
LUSAKA: India's mobile phone company Bharti Airtel plans to invest US$150 million in Zain Zambia, chief executive officer Manoj Kohli said on Thursday (24 June 2010). Read more >>

AFRICA
Thinking Mobile 2010 early bird special still open
The Thinking Mobile 2010 Conference and Exhibition early bird special for delegate seats is still available until Wednesday, 30 June 2010. The special allows a 10% discount on bookings for the event to be held 16-18 September at the Misty Hills Country Hotel Conference Centre in Johannesburg, South Africa. Read more >>

ZIMBABWE
Orascom elects listing Zimbabwean unit on ZSE
[Dumisani Ndlela] Orascom Telecom has spurned members of an investment consortium bidding for shareholding in Telecel Zimbabwe and instead proposed a listing of its Zimbabwean unit on the Zimbabwe Stock Exchange (ZSE). Read more >>

Newspapers

SOUTH AFRICA
Trevor Ncube's brave new Zimbabwe
[Gill Moodie: @grubstreetZA] Trevor Ncube, the owner of the Mail & Guardian newspaper, has leaped back into the brave new world that is Zimbabwe today with a new daily newspaper, NewsDay. The Zimbabwean publisher and entrepreneur, who remained a thorn in Zimbabwean president Robert Mugabe's side with his two weekly newspapers even after he left Zimbabwe, talks to Bizcommunity.com about the business of launching a paper in a wrecked economy. Read more >>

MOROCCO
WAN-IFRA condemns Moroccan newspaper director sentencing
The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editor¹s Forum have condemned a six-month jail sentence handed down to Moroccan journalist and editor, Taoufik Bouachrine, and have called on Moroccan authorities to overturn the sentence. Read more >>

Production

AFRICA
Search on for mystery video artist
[Tegan Bedser] There is nothing quite like a mystery to bring out the detective in all of us. This particular one began in December last year when bloggers began to receive mysterious e-mails from "iamamiwhoami". Read more >>

Research

AFRICA
CNN, top international media brand in Africa
According to the first EMS Africa Survey by Synovate, CNN was announced the top channel for television and online audiences in Africa. The EMS Africa Survey tracked across the top 15% of income earners in 12 cities across the key strategic African markets of Nigeria, South Africa, Kenya, Morocco and Cameroon. Read more >>

AFRICA
Africa moves towards MDGs
A report released on Tuesday, 22 June 2010, revealed that Africa is making the greatest overall progress towards achieving the Millennium Development Goals. The report by the London-based Overseas Development Institute and the United Nations Millennium Campaign said 11 of Africa's poorest nations were among the 20 countries making the most progress. Read more >>

AFRICA
New WAN-IFRA publication released
The World Association of Newspapers and News Publishers (WAN-IFRA) has released a new report to help newspaper publishers seeking new revenue models and practices to sustain their businesses with quality journalism. Read more >>

Retail

KENYA
Kenya: MPs pass law to fix prices
Kenya's parliament approved a law on Wednesday (23 June 2010) to fix the maximum prices of food and fuel. Under the new bill the finance minister would be allowed to cap prices for basic goods such as maize, sugar, rice, wheat, petrol, and cooking fat. Read more >>

ZIMBABWE
Doubts over Zimbabwe diamonds
[Busani Bafana and Pierre Klochendler] BULAWAYO and TEL AVIV: Three days of tense deliberations by members of the Kimberley Process have failed to reach consensus on whether diamonds from Zimbabwe's Marange fields should be certified as conflict-free. Zimbabwe has already announced that it intends to resume exports of the precious stones immediately. Read more >>

SOUTH AFRICA
SA team to develop Malawi mall
Landlocked Malawi is to get its first regional shopping centre which will cost US$40m to build in its capital, Lilongwe. Construction started at the beginning of the month. Read more >>

AFRICA
Food security tops global agenda
Food security is one of the most important issues facing the global retail industry, Gareth Ackerman, chairman of Pick n Pay Stores and current chairman of the Global Consumer Goods Forum, said on Wednesday (23 June 2010). Read more >>

SOUTH AFRICA
YSL is Bridal Africa sponsor
Yves Saint Laurent's (YSL) Parisienne fragrance will be Bridal Africa's official perfume and its make-up range, the official range for the show, taking place from 6-7 November 2010 at Sandton Convention Centre. Read more >>

WEST AFRICA
West Africa agricultural investment forum a success - WFP
DAKAR: The United Nations World Food Programme (WFP) late last week congratulated the Economic Community of West African States (ECOWAS) and West African governments on a successful forum on the financing of regional and national agricultural investment plans. Read more >>


International news
UNITED KINGDOM
New music chart shows global star rankings online
LONDON, United Kingdom: A new music chart from Famecount.com gives global ranking to popularity of stars online and the latest ranking indicate that Lady Gaga has climbed to the top spot ahead of Britney Spears and Taylor Swift. The Famecount rankings are designed to provide quantifiable gauge of online popularity across the social web. Read more >>

UNITED KINGDOM
Idea Bounty launches Financial Times UK Creative Competition
LONDON, United Kingdom: Idea Bounty, a community site that allows brands to tap the collective intelligence of creatives all over the world, went live yesterday, 23 June 2010, with a brief from publishing giant Financial Times (UK). Read more >>

UNITED KINGDOM
Investment in speech analytics in call centres set to double

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