26 Apr 2010

 

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As football fever begins to grip Africa and the rest of the world, Google recently launched its Doodle4Google 'I love football' competition. Google doodles are variations on the official Google logo, usually involving a clever manipulation of the letters of the search engine's name. School children between the ages of four and 17 in Ghana, Kenya, South Africa as well as other countries globally are invited to participate with the chance to have one's work featured on the search engine's global home page for the whole of 11 July, the day of the 2010 FIFA World Cup final. National winners will also have his or her design displayed on their respective country's Google home page for a full day during the World Cup.

Another global event to be celebrated worldwide is World Press Freedom Day coming up on 3 May. Malawi's journalists have already got the ball rolling with their celebrations separated into three events across Mzuzu, Lilongwe and Blantyre. The first event was held over the weekend in Mzuzu and hosted John Warner, public affairs officer at the US Embassy to Malawi. There is no real freedom in any country without press freedom as the right to access information and to be an informed citizen forms the premise upon which human rights and social development are based.

African newspaper execs have been invited by WAN-IFRA, the University of Central Lancashire, UK, and the Norwegian School of Management to participate in a global survey that seeks to better understand and quantify newspaper companies' responses to challenges across the newspaper company value chain. The survey is part of the second annual World Newspaper Future and Change Study and as a way of thanking survey respondents for their contribution, WAN-IFRA plans to send them the final report following the World Newspaper Congress in Beirut in June 2010.


Ciao, Sindy Peters, Africa editor
Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com.

Top stories



Editorial news

Marketing


NIGERIA
SA Tourism hosts trade workshop in Nigeria
South African Tourism recently concluded its annual Africa Trade Road Show event in Nigeria which was held at the Federal Palace Hotel, Victoria Island, Lagos late last week. The show featured a one-day workshop during which Nigerian tour operators and travel agents networked with SA trade partners. Read more >>

AFRICA
[Festival of Media] Promoting a country through tourism
[Rod Baker] VALENCIA, SPAIN: Spain is a pioneer in promoting its tourism industry - and its efforts have seen it become a powerhouse and a world player. How did it do it? Answers came from representatives of MPG, a global media agency and Turespaña, Spain's tourism marketing body, on the second day at the Festival of Media 2010 conference in Valencia, Spain. Read more >>

2010 FIFA World Cup


AFRICA
FIFA confident of higher spectator numbers
JOHANNESBURG: FIFA is expecting a spectator turnout of between 95 and 97 percent to the upcoming World Cup - numbers also achieved in Germany in 2006. The world football body is also confident that the more than 300 000 tickets left for the tournament will be sold out before kick-off on 11 June. Read more >>

AFRICA
Use host cities' names in ads: AfriForum
[Michael Hamlyn] Kallie Kriel, chief executive of the AfriForum pressure group and the lone ranger riding to the defence of the Afrikaner's heritage once more, has complained about the World Cup adverts on radio and television that allow Bloemfontein and Pretoria to be called Mangaung and Tshwane. Read more >>

AFRICA
Category four tickets still available
PRETORIA: South Africans can still get their hands on Category four tickets for the 2010 FIFA World Cup in some host venues. The tickets are still available for matches in Port Elizabeth, Polokwane, Nelspruit and Rustenburg, announced FIFA earlier this week. Read more >>

Advertising


AFRICA
Loeries launches CSI category
The Loerie Awards has launched a new category for the Ubuntu Award, sponsored by Hetzner, to recognise the positive influence of brands on the social and physical environment. Read more >>

AFRICA
[Festival of Media] All the 2010 awards winners
[Rod Baker] VALENCIA, SPAIN: Despite a volcano and an almost total shutdown of Europe's airspace, the Festival of Media Awards took place as planned, following the two-day Festival of Media 2010. The awards took place on Tuesday evening, 20 April 2010, at Valencia's City of Arts & Sciences, Spain. Read more >>

SOUTH AFRICA
Launch your Loerie with SpaceStation
Marketers and agencies, looking to launch new online campaigns before the Loeries entry deadline of 31 May 2010, can apply to The SpaceStation and receive up to R15 000 worth of media to flight these campaigns in the Loeries Internet Advertising category across its network of sites. Read more >>

AFRICA
[Festival of Media] Founder of Wikipedia opens festival
Wikipedia founder Jimmy Wales survived his 24-hour bus journey, from London, to give the opening keynote address at the Festival of Media Monday, 19 April 2010 in Valencia Spain. Wales gave insight into why he created the online encyclopedia and how word-of-mouth has made it one of the most popular websites globally; the charity has not allocated any money to marketing. [video] Read more >>

AFRICA
Qatar Airways ad awarded at Phoenix Awards
JOHANNESBURG: A Qatar Airways television advert picked up an award at the Phoenix Awards held in Singapore in the Travel/Holidays/Airlines category. The winning advertisement, 'Lounge,' is part of a global campaign designed to portray the brand assets of Qatar Airways and heighten overall awareness of the airline internationally. Read more >>

Branding


EAST AFRICA
AIG Investments rebrands in East Africa
[Walter Wafula] Asset management firm AIG Investments has adopted PineBridge Investments as its new name in East Africa, in pursuit of a new brand image coupled with an ownership change. Read more >>

AFRICA
[Festival of Media] How a big brand connects with consumers
[Rod Baker] VALENCIA, SPAIN: Jack Klues, managing partner, VivaKi, addressing the Festival of Media, Valencia, Spain, on Monday, 19 April 2010, revealed that Coca-Cola aims to double its daily consumption worldwide to three billion servings by 2020. To achieve that goal, its campaign employed the Chinese New Year celebration and the 2010 FIFA World Cup. In both cases, the aim is to connect with consumers. Read more >>

Design


AFRICA
Google SA seeks best pupil doodler
[Janine Erasmus] Google South Africa is getting in on the 2010 FIFA World Cup action by inviting local school children to enter their football-themed Google logo into an international Doodle4Google competition and stand a chance not only to win enticing prizes, but to have their entry displayed on the search engine's home page. Read more >>

Eventing


AFRICA
2010 Imvelo Responsible Tourism Awards call for entries
The 2010 Imvelo Responsible Tourism Awards is now open for entries from the tourism and hospitality industry in Africa. Imvelo, running for the ninth year, awards businesses that implement sustained responsible tourism programmes. Read more >>

Exhibitions


AFRICA
DEMAT to launch afrimold 2010
German exhibition organiser of EuroMold, Direct Exposition Managing and Trading (DEMAT GmbH), has announced the launch of afrimold 2010. The exhibition will be held at the Sandton Convention Centre, Johannesburg, South Africa from 16 - 18 August 2010. Read more >>

AFRICA
Interbuild Africa 2010 to run matchmaking programme
JOHANNESBURG: Specialised Exhibitions, organiser of Interbuild Africa 2010, has announced that this year it will run a business matchmaking programme, as well as an African visitor promotion campaign before and at the show. Taking place from 8 to 11 September at the MTN Expo Centre, NASREC in Gauteng, South Africa, Interbuild Africa 2010 includes co-locating shows Plumbdrain Africa, Sani'ter, Frigair, Glass Expo Africa, Hardex and Woodpro Africa. Read more >>

Media


CENTRAL AFRICA
Malawi begins Press Freedom Day celebration
[Gregory Gondwe] Malawian journalists have started celebrating World Press Freedom Day, which falls on 3 May every year. Organisers of the event, the Media Institute of Southern Africa (MISA-Malawi), said a tight budget has forced them to organise the celebration in three parts. The first event took place on 24 April 2010 in Mzuzu and will be followed by a Lilongwe-based event on 1 May 2010. Read more >>

AFRICA
2010 Daniel Pearl Awards winners announced
WASHINGTON, DC: The winners in the 2010 Daniel Pearl Awards were announced on Saturday, 24 April 2010 at the sixth Global Investigative Journalism Conference in Geneva, Switzerland. A collaborative series by four European news outlets about toxic waste dumping in Africa and an exposé by a freelancer on payoffs by US military contractors to the Taliban were awarded the Outstanding International Investigative Reporting award. Read more >>

AFRICA
World Press Freedom Day dedicated to exiled journos
The World Association of Newspapers and News Publishers (WAN-IFRA) is dedicating its 2010 World Press Freedom Day campaign to "Journalists in Exile", and has produced editorials, advertisements, political cartoons, interviews and other materials for publication in newspapers and other media on or around 3 May 2010. Read more >>

WEST AFRICA
Cameroon: Editor dies in jail
A newspaper editor died at a jail in the Cameroonian capital Yaounde on Thursday, 22 April 2010, after reportedly being denied medical attention for a high blood pressure condition. Germain Ngota, the managing editor of the newspaper Cameroon Express, had been detained in March along with two reporters for alleged fraud and use of false documents. Read more >>

AFRICA
Molefe elected VP, Commonwealth Broadcasting Association
JOHANNESBURG: The SABC announced on Wednesday, 21 April 2010, the election of Phil Molefe, SABC's acting group executive of news and current affairs as VP of the commonwealth Broadcasting Association during the 28th CBA General Conference, hosted by the SABC at the Hilton Hotel in Sandton, Johannesburg, South Africa. Read more >>

Mobile


ZIMBABWE
Zim telecoms firms fight for survival
[Dumisani Ndlela] Zimbabwe's telecommunications battle was normally one for the mobile telecommunications networks, but recently, other players are entering the fray. Technological advances have meant that players can easily provide services that their licences restrict them from offering, albeit through the “technological backdoor”. Read more >>

Advertisement:


AFRICA
MACRA starts G-Mobile licence revocation process
[Gregory Gondwe] Malawi Communications Regulatory Authority (MACRA) announced early last week that it has started the licence revocation process of Global Advanced Integrated Networks (G-Mobile), a company that would have been the country's third mobile phone service provider. MACRA PR officer Zadziko Mankhambo said they were compelled to start this process after G-mobile failed to beat a third deadline of 12 April 2010. Read more >>

Newspapers


AFRICA
Call for African newspaper survey participants
The World Association of Newspapers and News Publishers (WAN-IFRA), University of Central Lancashire, UK, and Norwegian School of Management are preparing their second annual World Newspaper Future and Change Study, and are calling on African newspaper executives to take a survey about their company's business strategy and ability to change with the demands of the market. The survey forms part of the World Newspaper Future and Change Study report to be revealed at the 63rd World Newspaper Congress in Beirut in June 2010. Survey respondents will receive the final World Newspaper Future & Change Study report following congress. The survey is being conducted in multiple languages: English, Portuguese, Spanish, French, German, Chinese and Japanese. The English version is available at www.surveymonkey.com/s/wnfcs2010.

AFRICA
[Festival of Media] Will print survive?
[Rod Baker] VALENCIA, SPAIN: Following the thoughts of Alisa Bowen, SVP, head of consumer publishing, Thomson Reuters and Mike Cooper, worldwide CEO of PHD, the question could almost be posed - do we care if print survives? Bowen and Cooper made presentations and shared their thoughts on the future of print at the Festival of Media 2010 in Valenica, Spain. Read more >>

AFRICA
Die Zeit joins World Newspaper Congress programme
Rainer Esser, MD of Germany's Die Zeit, will share his views on what leads to successful publishing at the 2010 World Newspaper Congress, to be held in Beirut, Lebanon, from 7 to 10 June next. The congress, the 17th World Editors Forum and the Info Services Expo 2010 are organised by the World Association of Newspapers and News Publishers (WAN-IFRA) and hosted by the An-Nahar newspaper. Read more >>

AFRICA
WAN-IFRA releases new report for newspapers
The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its New revenue models for newspaper companies report as part of the Shaping the Future of the Newspaper project. Read more >>

Online Media


AFRICA
Rolling Stone puts archives online
WASHINGTON: Music fans who were too young to experience 1969's "Summer of Love" - or can't remember it - can now relive the period and more online through the archives of Rolling Stone magazine. Read more >>

GHANA
Ghanasoccernet relaunches website
Ghanasoccernet, earlier this week, announced the launch of a new version of its website. The new site plans to provide integrated, updated content of Ghanaian and African football. Read more >>

Retail


ZIMBABWE
Zim retailer plans to double customer base
[Dumisani Ndlela] Retail group OK Zimbabwe, is expecting to double its revenues after re-launching its grand challenge which had been suspended two years ago due to an unprecedented economic crisis in the country. Read more >>

AFRICA
Joburg to host Africa Fashion Week 2010
The second annual Africa Fashion Week will take place from 30 June - 3 July 2010 in Johannesburg, South Africa. The collections of 33 designers will feature in 19 runway shows which will host international buyers, media, World Cup guests, VIPs and celebrities. Read more >>

NIGERIA
Nigerian case study: Netflix vs. Alaba Market
[Franklin Ozekhome] Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops. Read more >>

AFRICA
SA to push for Africa's economic integration
PRETORIA: South Africa remains committed to regional economic integration in Africa and the country's economic policy will continue to promote free trade in the continent. This was a message from International Relations and Cooperation Minister Maite Nkoana-Mashaba during her department's Budget Vote on Thursday, 22 April 2010. Read more >>

WEST AFRICA
World Bank to fund Chinese project in Africa
The World Bank's private sector arm announced on Wednesday, 21 April 2010, that it will help fund a Chinese investment in Tanzania. The International Finance Corporation has agreed to provide ten million US dollars to partly finance the construction of a small commercial complex in Dar es Salaam by a Chinese company and a local NGO. Read more >>

AFRICA
[Festival of Media] Colombian coffee meets the challenge
[Rod Baker] VALENCIA, SPAIN: Colombia produces some of the best coffee in the world - though in the view of the Colombians themselves, their coffee is the best. However, they had to face the challenge of making that known to the rest of the world. How they did it was related at the Festival of Media 2010. Read more >>

SOUTH AFRICA
WesBank, Babcock in financing alliance
Babcock International, a leading supplier to the energy, process, mining and construction industries in Africa, has partnered with South Africa's leading vehicle and capital equipment finance company, WesBank. The alliance represents a significant extension to the existing Babcock product offering and will allow the structuring of finance packages to meet individual customers' needs. Read more >>

ZIMBABWE
Zim: Delta Beverages refreshes bottles
[Dumisani Ndlela] Delta Beverages, a division of SABMiller's Zimbabwean unit, Delta Corporation, is expected to roll out “rejuvenated” bottles and new labels for its brands, a circular to the company's stakeholders revealed. Read more >>

Blogs
Small agency vs. big agency
[Franklin Ozekhome] In the marketing communications industry, small agencies across the globe usually encounter a common threat: the power and influence of big brother. Read more >>
 

Company news

Research


SOUTH AFRICA
New appointment at Vision Africa - Vision Africa
Vision Africa market research company in Namibia has appointed Maxwell Chivasa as account director. Maxwell will be responsible for developing the portfolio of services in Zimbabwe, and neighbouring countries, such as Zambia and Botswana. Read more >>

SOUTH AFRICA
Vision Africa has relocated to new premises - Vision Africa
Vision Africa, a full-service marketing and stakeholder research company, has moved offices to 11 Robert Mugabe Ave, Luxury Hills, Windhoek. Read more >>


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Events to diarise
  • Pan Africa Telecommunication Forum MNCapital - Johannesburg, 28 April
  • Business process management course Cavie Investments (Pty) Ltd - Johannesburg, 11 May
  • Leadership course Business Development Centre of Excellence - Midrand, 18 May
  • The exclusive Micro Finance South Africa Summit Trade Conferences International - Johannesburg, 19 May
  • Performance Management and Measurement Summit Spectrium HR Services - Johannesburg, South Africa, 24 May
  • Designing websites for business success Britefire - Cape Town, 28 May

  • Quotes
    "Success is simple. Do what's right, the right way, at the right time." - Arnold H. Glasow
    "It is our choices...that show what we truly are, far more than our abilities." - J. K. Rowling
    "You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere." - Lee Iacocca


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