 15 Mar 2010 |
|
| Contact us | Submit news | Invite a friend | Advertise on BIZ | List your company | www.bizcommunity.com | |||
| |||
 www.continentaloutdoor.com |  www.interbrand.com |  www.kenya-airways.com |  Start a forum or a poll |
Dangers of the internet The media is a powerful tool in disseminating information, but online is even more powerful because it works at the click of a button. We send out newsletters to our thousands of subscribers loaded with information in literally minutes; once that information is sent out there's slim to none chance of retrieving it. Hence, you really need to be wary of how that information will affect viewers. Remember the Rwanda genocide and how Radio Mille Collines played a role in spurring the killing of the Tutsis through heinous propaganda, well the internet can be just as dangerous a platform in spurring hate speech and hate crimes. Take for instance the current active Kenya-focused website, brought to my attention by one of our freelance journalists in the country, www.projectsee.com, which promotes aggression towards homosexuality as well as those who support abortion. Freedom of speech and freedom of expression aside, it is openly violating the rights of many people in Kenya, encouraging others to support the hateful cause. To condone its existence is surely unconstitutional and Kenya's government must be urged to be proactive and ban the website. The internet should be a source that fosters learning and communication and is a key tool in Africa's development; Africa should not tolerate its abuse by narrow-minded minorities. Sindy Peters, Africa editor Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com. Top stories
Marketing
|
Independent investigator Raquel Rolnik, appointed by the UN Human Rights Council, has criticised football's world governing body, FIFA, for failing to protect people's housing rights in cities that host the World Cup. 
JOHANNESBURG: MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. 
Diego Antonelli, director of Gazzetta.it, recently explained, in an online seminar organised by the World Editors Forum and the International Association of Sports Newspapers, how the company is organising its multimedia coverage for the World Cup. 
The 2010 Institute of Practitioners in Advertising Best of Health Awards; the worldwide creative awards for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday, 9 April 2010. 
The Festival of Media and MIPTV have partnered to offer a special package for delegates wishing to attend both events. 
The World Newspaper Advertising Conference, held late last week in Copenhagen, Denmark, looked at innovative advertising practices employed by newspapers globally to open up new revenue possibilities. The conference examined new trends and some unusual projects that show how flexible newspapers can be. 
Ster-Kinekor Theatres is opening its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. 
After successful first year, National Peace Corps Association program to help rural Africa launches its second annual contest to generate online discussion. 
According to Ericsson and MTN Ghana, the companies have successfully trialled UMTS 900 MHz for the first time in Africa. UMTS 900 MHz extends mobile broadband coverage into suburban, rural and offshore areas, offering coverage up to 200km. 
Four entrepreneurs from sub-Saharan Africa and South Africa, who aspire to build and develop their business skills, will be fortunate enough to access scholarships which have been made available to study the 2010/11 Entrepreneurship MBA at the University of Pretoria's Gordon Institute of Business Science (GIBS). 
WAN-IFRA and IASN have welcomed the release of kidnapped South African sound engineer Nic Greyling and Nigerian commentator Bowie Attamah in Nigeria but remind the Nigerian authorities that it is the duty of the state to provide an environment in which journalists are able to carry out their professional duties without fear of violence. 
The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. 
The annual Diageo Africa Business Reporting Awards 2010 will close for entry submissions in three weeks on 26 March 2010. Finalists will be announced in May and winners will receive a cash prize and a sculpture by German artist, Loni Kreuder, entitled, ‘News'. 
The World Association of Newspapers and News Publishers (WAN-IFRA) Cross Media Awards 2010 is now open for entries. The awards recognises newspaper companies that are creating the best local cross-media projects and have succeeded in expanding unique content and advertising across all publishing platforms. 
Leading-edge news publishers join World Newspaper Congress programme. 
NAIROBI: Visa recently announced that its client financial institutions in Kenya have issued more than two million Visa cards. The milestone also marks a US$3.3 billion transaction volume on Visa cards in Kenya as more individuals enter the formal financial services through electronic payment systems. 
BRUSSELS: Brussels-based EMRC has announced the upcoming Africa-Israel Agricultural Trade Mission in which a group of 35 - 40 African entrepreneurs and officials will be travelling to Israel where they will be immersed in the Israeli agro-industry and agro-food sectors for five days. 
NAIROBI: Visa, in partnership with I&M Bank of Kenya, recently launched its e-commerce license. Visa currently has four million cardholders (50% Kenyan) in the East African market and has worked with Kenya's I&M Bank to ensure it was compliant with international standards. | Company news |
Marketing
SOUTH AFRICAIMM Africa Association of Marketers launched - IMM Graduate School of Marketing
In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association. Read more >>2010 FIFA World Cup
SOUTH AFRICAAfrica Media Online launches multimedia stories from Africa for Twenty Ten - Africa Media Online
While many are reporting the lower-than-expected visitor bookings to South Africa for the FIFA World Cup this year, a local organisation dedicated to Africans telling Africa's story is broadening the range of products it distributes to media around the world. Read more >>Branding
SOUTH AFRICAPost-recession marketing trends - Gullan&Gullan
[Desirée Gullan] I have a deep respect for those in the industry that did - and are still - surviving the recession. Necessity truly is the mother of invention as survivors were forced to innovate, re-invent and think more strategically. Here are some trends that Gullan&Gullan believes have come about as a result of the recession. Read more >>Exhibitions
SOUTH AFRICAAdExpo workshops aim to transfer marketing skills - CADEK Media
The Mega Media AdExpo will be staged from 23-25 March 2010 at Sandton Convention Centre and is a must for all serious marketers and advertisers. The show will be a hub of activity and many last-minute 2010 advertising and promotional deals will be clinched here. Read more >>| Jobs offered |
 Specialising in Media Sales, Advertising and Marketing placements www.opendoor.co.za |
| Events to diarise |
| Upcoming events |
| Quotes |
"There is nothing like a dream to create the future." - Victor Hugo
"We have always found that people are most productive in small teams with tight budgets, time lines and the freedom to solve their own problems." - John Rollwagen
"The Greatest Sales Strategy in the world: Don't tell me how good you make it; tell me how good it makes me when I use it." - Leo Burnett
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Advertisement:
