 11 Jan 2010 |
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Hello 2010! Here we are at the beginning of a brand new year; 2010 has finally arrived. This year holds the dreams and aspirations of an African nation united in spirit as the continent hosts the 2010 FIFA World Cup. The atmosphere is certainly a positive one, saying goodbye to last years woes, it's apparent that the sweet smell of a successful year is in the air. Most only ventured back to the office today after hopefully a blissful festive season with a list of New Year's resolutions that usually are forgotten soon after they are made. Instead of resolutions then, let's all determine life goals for 2010 and score them with flair and passion. While the attack on the Togo national soccer team in Angola was a horrific incident it has spurred an unfortunate bout of Afro-pessimism abroad in terms of the 2010 FIFA World Cup. South Africa will of course note the conditions that led to the event, but as far as security is concerned I'm sure it has its bases covered. South Africa is certainly not Angola and to suddenly doubt our capability of hosting the event is ludicrous. Other than that the year is already in full-swing with events lining up for the media industry including the Festival of Media Awards, Dubai Lynx Awards, 2010 CNN MultiChoice African Journalist Awards, Mobile World Congress, 20th World Newspaper Advertising Conference as well as the WAN-IFRA sports news conference, Using Sports News to Optimise Your Revenues, taking place later this week. Here's to Africa in 2010, let the positive vibes endure! Sindy Peters, content manager Send all your Africa marketing news to africanews@bizcommunity.com. Top stories
Marketing
Etihad Airways' chief commercial officer, Peter Baumgartner, was voted Sales and Marketing Manager of the Year at the 2009 Aviation Business Awards. Baumgartner was recognised for his role in helping to build Etihad's world class global brand and for his focus on product and service offerings. Read more >> |
In the near future, advertising rates will be heavily based on consumer behaviour, which is more easily measurable on the web, says Matthew Dodd, an expert on digital analytics and research, who will be a featured speaker at the 20th World Newspaper Advertising Conference, to be held in Copenhagen, Denmark, on 4 and 5 March 2010. 
NIGERIA: Gateway Communications has announced the acquisition of a 10.5Ghz spectrum licence for 10 states in Nigeria. The states are Kano, Kaduna, Rivers, Delta, Abuja, Edo, Oyo, Anambra, Abia and Enugu. 
Ahmad Zeid-Abadi, an Iranian journalist and political analyst who was imprisoned following Iran's disputed presidential election in June 2009, has been awarded the 2010 Golden Pen of Freedom, the annual press freedom prize of the World Association of Newspapers and News Publishers (WAN-IFRA). 
Bernhard Glock, former global head of media for Procter & Gamble and President of the World Federation of Advertisers has been confirmed as the chairman of the jury for the 2010 Festival of Media Awards. 
LONDON: The 2010 Dubai Lynx Awards, the creative advertising competition for the Middle East and Africa, will be chaired by three industry leaders. The event takes place 15 to 16 March 2010 at The Palladium in Dubai Media City. 
The fourth annual Festival of Media Awards will gather the global media and marketing industry to recognise the best in media thinking and communications strategy worldwide. The event, organised in association with Advertising Age is open for entries. The deadline is 28 January 2010. 
Nicola Speroni, the marketing manager at La Gazzetta dello Sport, has joined the programme of "Using Sports News to Optimise your Revenues," an international conference aimed at helping newspapers better exploit the value of their sports coverage, to be held in Paris on 14 and 15 January 2010. 
CNN International and MultiChoice recently launched the CNN MultiChoice African Journalist 2010 Awards. The winners will be announced at a gala ceremony to be held in Kampala, Uganda in May 2010. 
Marcin Gadzinski, editor-in-chief of Sport.pl, Poland's largest newspaper Gazeta Wyborcza's internet sports brand, will explain how the "Run, Poland run!" campaign worked at the Using Sports News to Optimise Your Revenues conference, to be held 14 - 15 January 2010, at the Parc des Princes Stadium in Paris. 
Matt Kelly, the digital content director of Trinity Mirror's national newspaper division, believes that newspaper success on the web doesn't depend on the Googles of the world. Kelly will present his views, and how they're being implemented, at the upcoming Using Sports News to Optimise Your Revenues conference, to be held on 14 and 15 January 2010 at the Parc des Princes stadium in Paris. 
The 20th World Newspaper Advertising Conference will be held on 4 and 5 March 2010 in Copenhagen, Denmark. The conference aims to help ad executives set simple and straightforward priorities for the upcoming year. 
JOHANNESBURG: Standard Bank (Stanbic Bank) has launched the first online and mobile Fantasy League for African football to promote the Orange Africa Cup of Nations Angola 2010. Standard Bank/Stanbic Bank is the sole financial sponsor of the, Africa Cup of Nations (AFCON) event, having recently signed an eight-year sponsorship deal with the Confederation of African Football (CAF). 
| Company news |
Out Of Home
EAST AFRICAG-Mobile partners with Alliance Media - Alliance Media
Malawi's third mobile phone service provider, G-Mobile, has recently entered into a partnership with Alliance Media, Malawi and Africa's largest airport and outdoor media company to install billboards across the country, in the run up to its launch. Read more >>| Jobs offered |
 Specialising in Media Sales, Advertising and Marketing placements www.opendoor.co.za |
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