Ambush, pirate marketing![](https://biz-file.com/b/0910/33668.jpg?1) The 2010 FIFA World Cup in South Africa will see many brand and product owners trying to push their consumables by associating their goods with the epic event. FIFA has already barred about 20 entrepreneurs, mainly from the Gauteng region of the country, from using 2010 as a name or part of the name for any advertisement or campaign to promote their businesses. FIFA is extremely strict when enforcing its trademark policies to reduce ambush marketing, and so it should be. Those who think they can exploit the event to make a quick buck - especially from incoming tourists - need to be stopped dead in their tracks. Trademarks and copyright are there for a reason and it is extremely important in today's society to ensure creators and owners rights are respected and creative ingenuity is always valued. Recently, Congo-Brazzaville President Denis Sassou-Nguesso's autobiography was marketed using a quotation by Nelson Mandela. An excerpt of a speech given by the former president a while back was used as the foreword in the book and insinuated that the book was endorsed by Mandela. Using the icon's name to push sales was crafty, yet very wrong. Michel Lafon and Africa World Press, publisher of the book, have issued an apology addressed to Madiba, but is this enough? Certainly not. This book has probably already hit shelves and legal action would take too long to implement in order for the books to be withdrawn. The issue has also now created a media buzz around the book. Perhaps, the Nelson Mandela Foundation should be handed a portion of the royalties on all books sold. Either way, no bad deed should go unpunished. Cheers! Sindy Peters, Content manager
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[Nkosana Lekotjolo] The publishers of the autobiography of Congo-Brazzaville President Denis Sassou-Nguesso have apologised for using former president Nelson Mandela's name to endorse his book, the Nelson Mandela Foundation said. Read more >> ![](https://biz-file.com/c/0910/38819.jpg) According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum. Read more >>[Issa Sikiti da Silva] The Republic of Cameroon, the largest economy in central Africa and sub-Saharan Africa's 7th biggest economy, is at crossroads and looking to redirect itself to the path of economic diversity by calling on South African investors for help amid the heat of the global recession. Read more >> 2010 FIFA World Cup
[MediaClubSouthAfrica.com reporter] With the United Nations General Assembly passing a resolution in support of South Africa's 2010 FIFA World Cup, UN secretary-general Ban Ki-moon has urged tournament organisers to take advantage of the unique opportunity it offers to change Africa's image. Read more >>SOUTH AFRICA US mobile operator gears up for 2010, AfricaEarlier this week, the US-based SMSStreamer.mobi brand by Cole Solutions began operating in the local market, with a promise to help make next year's FIFA World Cup a success by delivering quality 2010 content. It will soon launch a mobile service that is essentially the SMS version of social networking. The company will use its South African operations to manage its current and future African operations in Ghana, Liberia, Sierra Leone and Benin from Johannesburg, where they will be under the supervision of a MD for African affairs. Advertising
![](https://biz-file.com/c/0910/38687.jpg) The call to enter the 2010 D&AD Awards and the 23 jury foremen were announced yesterday, Monday, 19 October 2009. Network# BBDO Johannesburg's Mike Schalit will lead the Radio Advertising jury. Read more >>Branding
![](https://biz-file.com/c/0910/39005.jpg) Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands. Read more >> [Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. Read more >>![](https://biz-file.com/c/0910/38776.jpg) According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally. Read more >>[Issa Sikiti da Silva] Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted! Read more >> Digital
![](https://biz-file.com/c/0910/39007.jpg) SAN FRANCISCO: Microsoft on Wednesday, 21 October 2009, began integrating Twitter messages into its new Internet search engine Bing and arch-rival Google announced plans to do the same. Read more >>[Carole Kimutai] Kenya Data Networks have quadrupled its bandwidth offering for all its existing and new clients. This offer went into effect on Wednesday, 21 October 2009. Clients previously receiving 1Mbps now enjoy 4Mbps and only pay for 1Mbps and the other 3Mbps are offered free of charge. Read more >> SOUTH AFRICA B2B editors take to twitter with Twitterfest![](https://biz-file.com/c/0910/38786.jpg) Today, Wednesday, 21 October 2009, is the second and last day of the first TABPI Twitterfest. Follow what B2B editors from Ireland, South Africa, the US, Australia, New Zealand, Singapore, India, UAE and elsewhere are discussing, and join the conversation by signing up for a free Twitter account if you don't already have one. There are a lot of great tips there already, and TABPI would love to hear what you're doing in your industry in print or online. To be a part of the conversation, just tweet with #tabpi in the tweet, and your comment will show up in the Twitterfest feed. Exhibitions
[Walter Wafula] Uganda's inaugural Media Expo has attracted up to 48 firms from various sectors, demonstrating the hunger for exposure among players in Uganda's media industry. The event will be held on 23 - 24 October 2009 at the Sheraton Hotel, Kampala. Read more >> Magazines
![](https://biz-file.com/c/0910/38698.jpg) NEW YORK: The African Wildlife Foundation (AWF) announced early last week that supermodel Veronica Varekova, who has been featured in campaigns for Sports Illustrated and Victoria's Secret, has been named one of the first AWF Goodwill Ambassadors. Read more >>Media
HARARE: Reporters Without Borders yesterday, 22 October 2009, condemned mistreatment by Zimbabwean intelligence agents of two journalists working for Arab satellite TV station al-Jazeera. Read more >>NEWSWATCH: Contrary to what many of us may believe, media freedom in South Africa is apparently not the best on the continent, reports IOL, which also reports that a former government minister has urged the SA media to ask more questions as to why charges against Zuma were dropped. Read more >>NAIROBI: The National Union of Somali Journalists (NUSOJ) launched on Saturday, 17 October 2009, its Kenyan branch in the capital Nairobi to take care of the interests and welfare of its members who have fled and are now living as exiles. The branch, which was launched at Stanley Hotel, will also serve NUSOJ members who are working in Nairobi for the international media outlets. Read more >>Mobile
![](https://biz-file.com/c/0910/39000.jpg) Zain Nigeria recently announced that it has entered into a managed services and care contract with Nokia Siemens Networks. The agreement covers full network management, operations and maintenance, aiming to ensure network availability at all times across Nigeria. Read more >>NEWSWATCH: Africans have engaged in a revolution of a different sort: they are buying cellphones as fast as they can - with subscriptions rocketing from 54 million to almost 350 million in just five years, reports Mail & Guardian Online. Read more >>Newspapers
![](https://biz-file.com/c/0910/39002.jpg) The International Association of Sports Newspapers (IASN), founded in June 2008, launched its website on Friday, 23 October 2009, which highlights its work in the promotion of the interests and freedom of the sports press and is aimed at media executives, sponsors and the sports press audience at large. Read more >>![](https://biz-file.com/c/0910/38998.jpg) Terry Horne, publisher of the Orange County Register in the USA who believes the future of newspapers lies in hyperlocal news, increased web offerings and premium content in print, has joined the programme for the World Newspaper Congress, to be held in Hyderabad, India, from 30 November to 3 December 2009. Read more >>![](https://biz-file.com/c/0910/38861.jpg) The Swedish International Development Cooperation Agency (Sida) and the World Association of Newspapers and News Publishers (WAN-IFRA) on Wednesday, 21 October 2009, announced a strategic partnership to advance media development and press freedom worldwide. Read more >>Online Media
![](https://biz-file.com/c/0910/39019.jpg) CNN launches its new website today, Monday, 26 October 2009. The international edition of CNN.com will give more depth to stories in Africa, the Middle East and Latin America, alongside existing sections for Europe, Asia and North America. Read more >>![](https://biz-file.com/c/0910/39013.jpg) Miningmx, a South African mining media company and publisher of Rainmakers & Potstirrers, recently announced the launch of a new interactive online portal dedicated to the 100 most influential players in the African resources industry. Read more >>Research
![](https://biz-file.com/c/0910/39015.jpg) LONDON: According to an announcement from the Ipsos Business Elite (BE) Europe Survey, late last week, CNN is the most popular international television channel to watch amongst Europe's most senior business decision makers. Read more >>![](https://biz-file.com/c/0910/38965.jpg) Liz Pillay, Starcom MediaVest Group's Africa media manager recently attended the 11th PAMRO (Pan African Media Research Organisation) Conference in Kenya held in late August 2009. The theme for year's conference was "Fast changing media landscape - where does Africa stand?” Read more >>The Academy of Sciences for the Developing World (TWAS) has vowed to double its endowment fund to support more scientists and researchers in the developing world, despite the global financial crisis. TWAS announced a 25 million US dollar target for the next four years during its 11th general meeting, currently taking place in Durban, South Africa. Read more >>Retail
[Sure Kumhlanga] Acquisitive poultry group Country Bird early last week said it planned to expand into other parts of southern Africa and wanted to increase its domestic market share through a possible acquisition as it moves to within spitting distance of larger competitors Rainbow and Astral Foods. Read more >> Bidvest Namibia, the commercial services and fishing business, announced late last week that its public offer of 50 719 000 ordinary shares had been oversubscribed. Applications for 54 809 716 shares came in from 676 applicants. Read more >>[Dumisani Ndlela] The country's beverages group, Delta Corporation, has brought back the Chibuku “shake-shake” brand of opaque beer which had been abandoned in 1991 with the introduction of the “scud” brand. Read more >> SAN DOMINGOS: Aid agencies are encouraging communities to diversify their agricultural production in Guinea-Bissau, where 90% of farmers grow rice or cashews to survive, making them vulnerable to erratic rainfall and price fluctuations. Read more >>[Fidelis Zvomuya] Standing under a Musawu tree, in the middle of her homestead, three months pregnant, Muchaneta Kagodo, is terrified, as changes in climate have spelt misery, loss and hunger. Kagodo is from Kairezi village in Muzarabani, Zimbabwe. Read more >> [Gregory Gondwe] Malawi has started exporting uranium, which is going through Zambia before departure for overseas using the Walvis Bay of Namibia. Read more >>[Tania Ghosh] Nigeria is being urged to take a tougher stance in negotiating oil contracts with China, including an insistence that technology and skills transfers become part of the deals. Read more >> TV
SABC2 has announced the return of, reality show, Voetspore. The team consists of six individuals who travelled from Gansbaai to Gabon, with Johan Badenhorst leading the team, as they travel from Casablanca to the Cape with three 4x4's. The aim is to travel to Cape Town, South Africa in less than 100 days. Read more >>Jane Goodall, environmentalist and conservationist, will feature on this week's edition of CNN International's African Voices. At 75 years old, Goodall will speak of her travels around the world to promote conservation, and educate about climate change. Read more >>Radio
![](https://biz-file.com/c/0910/38981.jpg) Need something to spice up your radio shows? 1Africa has special interest programming, such as enlightening special reports, topical issues and exclusive interviews which they offer for free to FM and AM affiliate radio stations anywhere in Africa. Read more >>"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams "We adore chaos because we love to produce order." - M. C. Escher "Earth provides enough to satisfy every man's need, but not every man's greed." - Mohandas K. Gandhi
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