Concerts with a cause Music festivals - they annually invade quiet little farm towns and for three days straight it's mostly all about sex, drugs and rock n' roll. Since Woodstock, when 500,000 fans descended on a dairy farm in Bethel, New York to promote music and peace, festivals such as these have always struck a cord with attendees in one way or another. And if you're trying to connect with the youth market - this is the time and place to do it. Take South Africa's Rocking the Daisies for instance - a weekend celebration of South African music held this past weekend in Cape Town promoting green living. In the lucky packet received on arrival, among other miscellaneous goodies, everyone was given a condom and some large plastic bags to dispose of rubbish - a green one for recyclables and a black one for non-recyclables - promoting safe sex and a cleaner, carbon neutral environment. These events also provide the perfect opportunity for brands to get involved and this is where guerrilla marketing comes into play. Those bin bags that everyone received were sponsored by Tuffy and those condoms - if anyone bothered to look at the packaging - were branded by Levi's with a pair of jeans designed in the shape of the red AIDS ribbon with the tagline - "Red for Life". It's not easy getting the youth to buy into a brand, but music festivals are a great place to start if you want to crack that market or maintain your standing with them - especially when there is an opportunity to associate your brand with notable humanitarian and environmental causes. Play hard, tread lightly! Sindy Peters, Content manager
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Marketing & Media
STOCKHOLM: United States President Barack Obama was awarded the 2009 Nobel Peace Prize on Friday, 9 October 2009, the Nobel Committee announced. Read more >>Marketing
[Dumisani Ndlela] Zimbabwe will hold its major destination marketing indaba, the Sanganai/ Hlanganani World Travel and Tourism Expo, from 14 - 18 October 2009. This will be the second event following the expo's rebranding last year, but the first since the formation of an inclusive government that brought political and economic stability in the country. Read more >> 2010 FIFA World Cup
 JOHANNESBURG: Didier Drogba and the Cote d'Ivoire team believe that Africa is on the verge of hosting an iconic FIFA World Cup and Drogba says his team will do everything they can to reach the final of the tournament next year. Read more >> FIFA announced earlier this week the appointment of Emmy Award-winning producer Kevin Wall and his company Control Room, one of the world's leading producers of massive global events, as executive producer of the Official Kick-Off Celebration Concert of the 2010 FIFA World Cup South Africa. Read more >> [Issa Sikiti da Silva] The media accreditation for the 2010 FIFA World Cup will begin on 5 December 2009, a day after the final draw, which will be held in Cape Town, the Local Organising Committee (LOC) and FIFA announced on Monday, 5 October 2009, at a media workshop held in Johannesburg and attended by more than 100 journalists. Read more >> [Issa Sikiti da Silva] The 2010 Local Organising Committee (LOC) and FIFA issued a stern warning yesterday, Monday 5 October 2009, to local and foreign non-rights broadcasters not to record or broadcast within the stadium precincts, including stadium media centres and surrounding areas, during the 2010 FIFA World Cup matches as they seek to protect the media licensee's rights (SABC). Read more >>Advertising
 The 25th edition of MIPCOM ended last Friday, 9 October 2009, at Cannes and its representative industries seem set for a brighter 2010, as they announced deals and strategies. With over 12 000 delegates in Cannes, it registered an increase on the 11 500 delegates who attended MIPTV in April. Buyers were also out in force, with over 4000 in town compared to 3500 at MIPTV. Read more >>CSI
[Carole Kimutai] East Africa Breweries (EABL), through its corporate social investment division - EABL Foundation, has confirmed plans to step up environmental promotion and awareness programs in four East African countries. Read more >> Digital
ITU, the leading United Nations agency for information and communication technology issues, on Tuesday, 6 October 2009, pointed to continued mobile growth, with global mobile subscriptions expected to reach 4.6 billion by the end of the year. Read more >>Nineteen chief technical officers (CTOs) from some of the world's key ICT players have called upon ITU to provide a lead in an overhaul of the global ICT standardisation landscape. Read more >> JOHANNESBURG: Alcatel-Lucent on Friday, 9 October 2009, announced that it has selected Sahara Computers as value-added distributor to address the IP networking market across its market region. Its new partner, together with six other direct resellers, will supply Alcatel-Lucent partners and customers with its suite of IPT/DATA solutions. Read more >>SOUTH AFRICA Chrome your Google experienceGoogle launched its web browser, Chrome, in September 2008 and on 6 October 2009, announced it has added a set of themes to customise users' experiences. Google worked with Vivienne Westwood, Porsche design, Dolce and Gabbana, Chloe, artists, architects, musicians, illustrators, filmmakers, fashion and interior designers from around the globe to produce a set of more than 100 unique themes. “We've found that people like to customise their web experience,” said Tom Stocky, director of products at Google. "These themes provide a fun, attractive way to dress up a browser.” Go to google.com/chrome to download the open source browser and to google.com/chrome/artists to add flair. Alvarion has announced its selection by Kenyan mobile services provider Safaricom for a three-year turnkey WiMAX project to deploy high-speed broadband services throughout Kenya. Using Alvarion's BreezeMAX solution at 3.5 GHz frequency band, the WiMAX network will enable wireless broadband for residential and corporate users, rural areas, municipalities, banks, schools and universities. Read more >>A two-month practical study has shown that the second economy is embracing Facebook, say two Black-owned firms, Chaza Strategic Management and DTE Technologies. Read more >>Exhibitions
 Premier packaging exhibition Propak Africa 2009 takes place at the MTN Expo Centre Nasrec from 20 - 23 October 2009 and includes four other trade exhibitions. Due to the synergy between packaging, printing, plastics, labelling and food-processing sectors of industry, Print Expo, Pro-Plas Africa Expo, Pro-Label Africa and FoodPro will share the stage offering visitors additional value-add. Read more >>Media
 [Justice Malala] Writing in the New York Times in late July this year, Howard W French told a truth often ignored. “As a matter of convention,” he wrote, “we constantly say and write things about Africa that would be unimaginable with any other continent. Read more >> [Janine Erasmus] The newly launched JT Comms African Media Hub, located in Johannesburg, aims to boost the international profile of African arts and culture while providing a welcoming space for media professionals to work and network. Read more >>Mobile
[Dumisani Ndlela] Zimbabwe's telecommunications sector has gone on the defensive over poor quality service and calls for government to open the market to South Africa's MTN and Vodacom. Read more >>  There was a cunning endgame planned. Over a period of two years, MTN CEO Phuthuma Nhleko and his 10-member board met to review their earnings profile and decide on a growth strategy. They were worried. They realised the cellphone giant's profile and concentration of earnings were not ideal. Read more >> PARIS: Alcatel-Lucent announced yesterday, 9 October 2009, that Orange Uganda has selected Alcatel-Lucent to reduce its global network maintenance costs and improve network operating efficiencies. Alcatel-Lucent will build, operate and manage the Orange Uganda mobile network, by providing technical support, repair, field maintenance and program management services. Read more >>CAMBRIDGE: Mobile technology's low cost and ease of use make it ideal for improving the delivery of healthcare, education, and other social services in emerging markets, opening up opportunities for mobile operators and vendors, according to a new report by Pyramid Research, the telecom research arm of Light Reading Communications Network. Read more >>WASHINGTON: US cable television news network CNN launched a news application for the Apple iPhone, joining other media organisations seeking to make money from mobile devices. Read more >>Online Media
 SAN FRANCISCO: YouTube on Wednesday, 7 October 2009, said it will be able to quickly track snippets from live television shows thanks to new partnerships with three broadcast video delivery specialty firms. Read more >>Radio
The Venezuelan government has launched a new public radio network that aims to integrate the global South. Based in Caracas, Radio del Sur has 88 partner stations that will broadcast some of its public interest programming around North, Central and South America, Spain and Africa. Read more >>[Naomi Hunt] VIENNA: Al-Shabab militants in the Somali town of Baidoa, late last week, shut down privately-owned Radio Warsan, and took the station's director and news editor into custody. According to the National Union of Somali Journalists (NUSOJ), al-Shabab forces in Baidoa entered the station's premises on 30 September 2009 at 4pm, and demanded that the FM station stop broadcasting. Read more >> Retail
 The African Banker Awards 2009 took place yesterday, Tuesday, 6 October 2009, at the Four Seasons Hotel in Istanbul, Turkey, to recognise the continent's successes in banking at an awards ceremony and gala dinner. A total of 14 awards were presented during the ceremony. Read more >>The Executive Board of Directors of the World Bank Group has announced its endorsement of the US$215 million, ten-year Central African Backbone Program (CAB Program). This program will support the countries of the Central African region in developing their high-speed telecommunications backbone infrastructure to increase the availability of high-speed Internet and reduce end-user prices. Read more >>Nigeria is planning to spend up to two billion US dollars from its oil cash reserves to boost its economy in response to the global downturn, the country's junior finance minister Remi Babalola announced this week. The National Economic Council has already approved the economic stimulus package, Babalola said. Read more >>[Henoch Derbew] Representing 14% of the world's population, Africa produces 3.6% of global carbon dioxide emissions, most of which are concentrated in South Africa or among North African countries, according to UN data. Read more >>  [Arão Valoi] MAPUTO: As South Africa prepares for the 2010 FIFA World Cup, Mozambican travellers are already indicating a desire to visit the country. Spending by Mozambican Visa cardholders visiting South Africa increased last year compared with 2007, says the Visa Tourism Outlook, a new report highlighting international Visa cardholder spending in South Africa, issued in September 2009. Read more >>ADDIS ABABA: Some 500 policy-makers, academics, key private sector players and representatives of non-governmental organisations are expected to attend the 4th African Economic Conference that is jointly organised by the African Development Bank (AfDB) Group and the Economic Commission for Africa (ECA) from 11 - 13 November 2009, in Addis Ababa, Ethiopia. Read more >>TV
 ABUJA: Zain Nigeria has announced the commencement of the 2010 edition of the television quiz show, Zain Africa Challenge season four. The programme was flagged off by the company during a media briefing in Abuja. Read more >> Housemates in the Big Brother Africa Revolution reality series will show off their soccer moves in this week's task in celebration of Soccer Week through diski-dancing. South African Tourism launched the 2010 Diski Dance Campaign to a global audience, in May 2009, inviting the world to join in South Africa's unique rhythm and celebrate the 2010 FIFA World Cup by doing the Diski Dance. Read more >>Youth Marketing
 [Alison Walkley] Since the beginning of their “Take the Walk” campaign in 2008, the three brothers that make up the Oklahoma-based band Hanson - Isaac, Taylor, and Zac - have taken their music to the next level in order to help others half a world away. Read more >>Featured jobs Bizcommunity.com is looking for talented people who know they have a future in online sales Read more >>
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