 21 Sep 2009 |
|
| Contact us | Submit news | Invite a friend | Advertise on BIZ | List your company | www.bizcommunity.com | |||
| |||
 www.inmoutdoor.com |  www.interbrand.com |  www.kenya-airways.com |  Start a forum or a poll |
Escapism through reality? It appears the escape from our own mundane lives through reality TV has not become tired in Africa. The concept still draws viewers, and it draws them in huge numbers. Multichoice Malawi subscriptions went up by 4000 thanks to the launch of Big Brother Africa (BBA) Revolution. This is the fourth edition of the show so they must be pulling in quite a substantial sum of cash to continue producing and broadcasting. The Survivor China finale blunder in South Africa caused quite an uproar - I'm surprised loyal addicts didn't grab their pitch forks and toyi-toyi outside the SABC headquarters until the poor bugger who messed up was handed over for retribution. And pretty soon we will see the launch of the 2009 Face of Africa, run as a 17-part series in November 2009. Will reality TV always remain such a draw-card for audiences? Desmond Ekeh, CEO of Synthesis Communications, doesn't seem to think so. For now, however, the intrigue remains. Cheers! Sindy Peters, Content manager Send all your Africa marketing news to africanews@bizcommunity.com. Top stories
Marketing
[Issa Sikiti da Silva] Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment. Read more >> |
Modise Makhene, Group CEO JWT South Africa, looks at the benefits of investing in Africa and how to overcome the various challenges faced when conducting business in the "last economic frontier". JWT's network is established in Mozambique, the DRC, Kenya, Tanzania, Uganda, the Ivory Coast, Zimbabwe and Nigeria and has recently extended into Madagascar. 
CAPE TOWN: Creative agency Saatchi & Saatchi Cape Town this week announced the release of a music video TV commercial for Malta Guinness, which forms part of its marketing communication campaign in Ghana, Nigeria, Cameroon, Kenya and Tanzania. 
HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles. 
NEW YORK: The Chief Marketing Officer (CMO) Council and the US Chamber of Commerce and other non-profit organisations announced yesterday, Tuesday, 15 September 2009, a global business and public sector coalition to benefit charities through donations to causes on behalf of individuals participating in funded market research programs worldwide. 
Prominent figures from the local and international mobile industry are part of the lineup of the inaugural Mobile Web Africa conference, taking place 13 - 14 October 2009 in Johannesburg. Sponsored by The Grid, Samsung, Nokia and Cellsmart, the two-day forum will tackle all the different aspects required to allow the full potential of the mobile Internet and mobile applications to be realised on the continent. 
LAGOS: The Board of Zain Nigeria, late last week, announced the appointment of a new chief executive officer, Alain Sainte-Marie. Sainte-Marie replaces Bayo Ligali who, according to the Board of Directors of the company, has moved on to pursue other interests after a three-year stint as CEO of the telecommunications company. 
CNN, earlier this week, announced the launch of a commercial self-service online storefront of its wire stories, enabling journalists, publishers and media organisations worldwide to license CNN story content through a web-based service. 
Africa in Motion (AiM) 2009, the UK African film festival, returns to Edinburgh's Filmhouse for its fourth edition, taking place from 22 October to 1 November 2009. The festival includes about 50 classic and contemporary films - long, short, fiction and documentary. 
Eight Southern African websites which provide free information on salaries, workplace rights and career advice were officially launched late last week. The websites aim to attract over 500 000 users over the next year. 
African Banker, the banking and finance in Africa magazine, announced yesterday, Tuesday, 15 September 2009, the shortlist for its annual African Banker Awards to be held on 6 October 2009 at the Four Seasons Hotel during the World Bank/IMF annual meetings in Istanbul, Turkey. 
Ethiopian Airlines (ET) has announced the commencement of new services to Mombasa, Conakry and Monrovia as of 25 October 2009. Gavin Simpson CEO of Holiday Aviation, the local GSA for ET said, “This will bring the number of African destinations served by the airline to a total of 37, placing them ahead of their competitors with the most expansive route network in Africa. Addis Ababa with its modern airport is becoming a major hub for passengers travelling on the daily ET service from JNB via Ethiopia to a total of 54 international destinations across Africa, Europe, the Far East, the Middle East and the USA.”
ADDIS ABABA, ETHIOPIA: Ethiopia, the world sixth biggest coffee producer, announced on Monday, 14 September 2009, it had opened a quality control centre to boost exports of the product, which accounts for 60% of foreign revenue. 
M-Net's Face of Africa 2009, the African model search, is hosting casting auditions in Johannesburg, South Africa on 23 September 2009. Johannesburg is the last stop on the scouting trip and the only city in South Africa where auditions are being held. 
| Jobs offered |
 Specialising in Media Sales, Advertising and Marketing placements www.opendoor.co.za |
| Events to diarise |
| Quotes |
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
Advertisement:
Advertisement:
Advertisement: