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Africa's advertising, marketing and media news resource for the industry! 17 Nov 2008
Marketing, 2010 FIFA World Cup, Advertising, Book, Branding, Cinema, CRM, Design, Design Indaba 2008, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Podcasts, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2008, The Loerie Awards 2009, TV, Youth Marketing.

Headlines

Marketing
AFRICA
Africa tackles impending global recession
African and international business leaders will meet from 18 - 19 November 2008, in Johannesburg, South Africa to discuss how African economies can beat the effects of an impending global recession.

WEST AFRICA
Freeing the skies
West and Central African aviation ministers have agreed to speed up liberalisation of their air transport markets.

ZIMBABWE
Zimbabwe: The divorce becomes final
BULAWAYO: Zimbabwe's political crisis deepened on 14 November, 2008 with the withdrawal of the opposition Movement for Democratic Change (MDC), led by Morgan Tsvangirai, from the moribund power-sharing deal with President Robert Mugabe's ZANU-PF.

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2010 FIFA World Cup
AFRICA
Mobile marketing, broadcasting ahead of 2010 World Cup
The importance of mobile marketing and broadcasting ahead of the 2010 FIFA World Cup will feature prominently in the upcoming Soccerex 2008 that South Africa will host later this month.


Advertising
AFRICA
Ten tips for APEX
The Association for Communication and Advertising (ACA) has compiled ten tips on how to create the best APEX submission possible. ACA believes APEX is not just an award but a reputation. A campaign may have been spectacularly effective, but if an APEX entry is not as good as the campaign, it may not win an APEX.


Branding
NIGERIA
A healthy brand is a healthy business
[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires.


Digital
AFRICA
Why you need a third generation website
[Titus Kaloki] A website is a mandatory feature serving as a global marketing tool, revenue earner and also a press office for your company or organisation. But having a first generation website that has just five pages; about us, services and products, and contact us is not enough to connect with the modern web browser.

NIGERIA
Nigeria's e-waste challenges
The Standard Organisation of Nigeria, (SON) and the Computer Professionals Registration Council of Nigeria, (CPN) are facing an uphill task of dealing with the increasing dumping of electrical waste (e-waste) into the country.

AFRICA
AfricaCom 2008: Qualcomm demonstrates mobile broadband solutions
CAPE TOWN: Qualcomm Incorporated, a developer and innovator of advanced wireless technologies and data solutions, will be hosting its technology showcase at AfricaCom 2008. The company will also present outcomes of its Wireless Reach initiative, Qualcomm's multi-national corporate social responsibility programme.

AFRICA
NBF hosts inaugural Ithuba Business Forum
The NEPAD Business Foundation is hosting its inaugural Ithuba Business Forum on 20 November 2008 at the Southern Sun Grayston Hotel in Johannesburg, South Africa. "Ithuba" is a Zulu word for opportunity. Therefore, the Ithuba Business Forum is conceived as a vehicle to expose the private sector to a range of opportunities in the form of programmes and projects within the NEPAD framework.

NIGERIA
Microsoft denies $400 000 payment to Nigerian contractor
Microsoft has denied media reports that it paid a Nigerian government contractor US$400,000 to try and prevent Linux's movement into the government sector.

KENYA
Kenya attracting global business with advanced IT systems
East Africa's economic powerhouse, Kenya, utilises advanced IT systems that enable the country to do business in many spheres of the economy with clients from around the world, a top government official has said.

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Education and Training
AFRICA
NBF and Wits harness leadership in Africa
The NEPAD Business Foundation (NBF) in conjunction with the Wits Business School have developed the African Leadership Programme, a formal prgramme aimed at training and upskilling managers and professionals on leadership challenges encountered in both the private and public sectors in Africa. The programme combines practical business insight with personal leadership development skills.


Media
AFRICA
AU urged to establish Protocol of Expression
In a resolution adopted at the end of the NGOs Forum Participation in the 44th Session of the African Commission on Human and Peoples Rights in Abuja, Nigeria on 9 November 2008, delegates noted the existence of repressive legislation such as the Access to Information and Protection of Privacy Act (AIPPA) and Broadcasting Service Act (BSA) in Zimbabwe.

AFRICA
Miriam "Mama Afrika" Makeba dies
South Africa's Miriam Makeba died at the age of 76 of a heart attack in the Italian town of Caserta after an anti-Mafia concert on 10 November 2008 in the the early hours of the morning.


Mobile
NIGERIA
Marketing bandwidth in the Nigerian telco
[Bayo Adekanmbi] “Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water.

ZIMBABWE
Zimbabwe: Telcom prices limit freedom of expression
MISA Zimbabwe has found the state of fixed and mobile telephone networks in Zimbabwe appalling, stating that rising prices of telephone services limits communication and freedom of expression.

KENYA
Mobile-XL, Cellulant launch XLBrowser in Kenya
LOS ANGELES: Mobile-XL announced on Thursday, 13 November 2008, that its XLBrowser will be released to Cellulant's Kenyan-based customers. Starting November 14, download links for the XLBrowser will be sent to 200,000 Cellulant customers via SMS.


Out Of Home
AFRICA
Ford campaign drives through Africa
The Ford Motor Company is trying to build strong awareness and drive new sales through its outdoor advertising awareness campaign throughout Africa. The campaign, originated by Ford in Detroit, has identified the Focus, Ranger and Explorer ranges to drive into these markets.


SOUTH AFRICA
Portable Event Advertising Bin - Right Stuff
When it comes to event advertising, the "accessory" has now become the "necessity." In the past, the traditional event bin was an after-thought, a branding accessory which took a back seat behind the banners and flags, which always held centre stage when displayed at public functions.



Public Relations
MAURITIUS
Mauritius launches new PR and communication association
The Public Relations and Communication Professionals Association (PRCPA) was officially launched by the president of Mauritius, Sir Anerood Jugnauth G.C.S.K during an event held on Friday, 7 November 2008 at the Gold Crest Hotel Quatre Bornes.

SOUTH AFRICA
PR to roar at Cannes Lions
2009 will see the launch of PR Lions, with the inaugural jury to be chaired by Lord Tim Bell, chairman of Chime Communications, the organisers of the 56th Cannes Lions International Advertising Festival announced earlier this week. The winners of the first-ever PR Lions and Grand Prix will be honoured in Cannes on Monday, 22 June 2009, alongside Direct and Promo.



Research
AFRICA
Soil battery to bring light
Bringing light to people without electricity is the driving force behind a new type of battery that gets its power from... the ground.

SOUTH AFRICA
Vision Africa introduces MediaMetrics results - Vision Africa
Last month, Vision Africa, a full-service marketing and stakeholder research company, held a breakfast for media, agencies and selected corporate companies to present the results of MediaMetrics, a product of Vision Africa.


Retail
UGANDA
Tenth company listed as USE celebrates a decade
[Walter Wafula] Kenyan Commercial Bank became the 10th firm listed on the Uganda Securities Exchange as the Kampala-based stock market celebrated its 10th anniversary on November 11, 2008.

AFRICA
Remittances set to fall in 2009
For the first time in over a decade remittances to sub-Saharan Africa are set to fall in 2009, increasing people's vulnerability to poverty, officials at the World Bank say.

UGANDA
Airlines increase flights from Entebbe
[Walter Wafula] Growing demand by Ugandans and international travellers is driving more airlines to Entebbe International Airport.

NIGERIA
New internet virus destroys 500,000 online bank accounts in Nigeria
A new internet virus, code-named Trojan, is reported to have infected and destroyed more than 500,000 online bank accounts and affected several thousands credit cards in Nigeria, South Africa and some countries in the developed world.

AFRICA
African airlines banned from European skies
BRUSSELS: The European Commission has adopted the ninth update of the so-called blacklist of airlines that are banned from flying into the countries of the European Union due to safety concerns. In addition to the previous restrictions, the commission has imposed a ban on all operations of Siem Reap Airways International from Cambodia.

AFRICA
Africa endorses measures to mitigate impact of financial crisis
TUNIS: African finance ministers and central bank governors rose from a day-long meeting on Wednesday, 12 November 2008 in Tunis after the adoption of a communiqué on what their countries would do individually and collectively and the type of support they expect from the international community to caution the likely impact of the global financial crisis on their economies.

ZIMBABWE
Zimbabwe: Less food for more mouths
JOHANNESBURG: The UN World Food Programme (WFP) is moving into top gear this month to feed four million Zimbabweans, but severe funding shortages mean the organisation's coffers are beginning to run on empty, which has caused a cut in rations to below the minimum dietary recommendations.

AFRICA
UCT GSB initiates network to improve Africa's electricity supply
Professor Anton Eberhard, head of the Management Programme in Infrastructure Reform and Regulation (MIR) at the UCT Graduate School of Business (UCT GSB), has initiated a peer review and learning network to improve leadership and management capability within Africa's electricity regulatory agencies.

EAST AFRICA
Malawi: Better roads lead to more money
LILONGWE: What lies under a Malawi farmer's feet that could boost food security? Try better roads.

WEST AFRICA
Gambia: Can farmers axe rice imports through ‘Nerica'?
BANJUL: Heavy dependence on imported rice is crippling Gambian consumers, leading the government to call for New Rice for Africa, or Nerica, production to double.

ZAMBIA
Lower copper prices will hurt the poor
LUSAKA: The fall in international copper prices is causing unease in Zambia, one of the world's largest producers, whose impressive economic growth in recent years has been based on copper exports.


Sales
AFRICA
CG Consulting develops African leads database
Sales consulting company CG Consulting has developed a number of services for companies looking to tap into the African market. The company uses a combination of telemarketing and email marketing, data-mining and data cleansing as well as targeted campaigns to qualify and generate its data.



TV
AFRICA
OATS rebrands Africa division
JOHANNESBURG: Oracle Airtime Sales (OATS) has announced the rebranding of its Africa division to DStv Ad Sales.



Galleries
SOUTH AFRICA
Online Publishing Association's Bookmark Awards

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Events to diarise
'Leading at a Higher Level' - Ken Blanchard - Gaborone, 18 November
Leadership and management expert Ken Blanchard confirmed to speak at full-day public event in Botswana.
 
Africa Com 2008 Informa Telecoms & Media - Cape Town, 18 November
The leading pan-African event for mobile, fixed, wireless and satellite communications professionals.
 
Intra-Africa Business Executive Breakfast Meeting Upbeat Marketing - Johannesburg, 20 November
A platform where South African- based businesses with broader African strategies can be educated about the rest of the continent, its economic performance; and most importantly be informed of various business possibilities that may be available.
 
Marketing in a new world - using web and mobile Huddlemind - Cape Town, 27 November
Come join two of the brightest minds in mobile and web marketing today in this half-day workshop that explores the future of marketing and advertising.
 
World Aids Day Concert LOUD Advertising - Cape Town, 1 December
The Biggest World Aids Day Concert in South Africa in Artscape on 1 December, brought to you by the Africa Centre for HIV/AIDS Management - under direction of Jimmie Earl Perry, acclaimed international artist.
 
ENERGY 09 - Conference and Exhibition Siyenza - Sandton, 28 January
The Energy Conference and Exhibition is a unique and focused business forum aimed at creating a platform in Africa for the exploration of solutions for Africa's energy challenges.
 
Convenience Africa Summit 2009 Retail Management Forum - Johannesburg, 3 February
Kickstart 2009 with this dynamic international convenience retail conference.
 
Meetings Africa SA Tourism - Johannesburg, 25 February
Meetings Africa is the only exhibition on the continent that offers marketing solutions for the entire business tourism industry
 
 

Jobs offered
  • Marketing and Communications Assistant - Cape Town
  • Sales Executives - Dubai
  • Account Manager - Fourways
  • Regional MD - Johannesburg
  • Account Director - Bryanston
  • Website Designer - Fourways - Craigavon
  • PR Account Executive - Rivonia
  • DTP Operator - Midrand
  • IT Sales Executive - Centurion
  • Senior Account Manager - Infrastructure - Johannesburg North
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    Quotes
    "Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking." - Anita Roddick
    "A business has to be involving, it has to be fun, and it has to exercise your creative instincts." - Richard Branson
    "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." - Leo Burnett
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