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Africa's advertising, marketing and media news resource for the industry! 22 Oct 2007
Marketing, 2010 FIFA World Cup, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

Headlines
  • The potential and pitfalls of linking products to celebrities
  • Zimbabwe inflation closes in on 8000%
  • Empowering media with new skills
  • Two-nation affiliate for LPI in Africa
  • Media critical to success of poverty reduction
  • Pay-TV group to relay DSTV on mobile phones
  • Uganda Investment Authority to launch new website
  • Selling Zimbabwe
  • Media faces new threat in Swaziland
  • Kenya named as a top reforming country


  • Marketing
    KENYA
    Kenya named as a top reforming country
    [Carole Kimutai] The World Bank has honoured Kenya as one of the world's top reforming economies. Amos Kimunya, Kenya's Minister for Finance received the award from World Bank at a ceremony sponsored by the United Kingdom's Department for International Development (DFID).

    AFRICA
    President Zoellick appoints Dr. Ngozi Okonjo-Iweala as MD, World Bank
    World Bank President, Robert B. Zoellick, today announced the appointment of Ngozi Okonjo-Iweala, from Nigeria, as a Managing Director of the World Bank.


    Branding
    AFRICA
    The potential and pitfalls of linking products to celebrities
    Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK.

    AFRICA
    Betray your customers' trust, and you could lose your customers
    Research shows that unethical business practices, customer dissatisfaction and lack of innovation erode consumer trust. And though the following article relates to Europe, there are lessons for African business; lose your customers' trust and winning it back will be an uphill road.

    ZIMBABWE
    Selling Zimbabwe
    [Dumisani Ndlela] Selling brand Zimbabwe, a land of great natural beauty should be relatively simple, but it is not, for the chaos beside the beauty makes it a difficult sell.


    CRM
    NIGERIA
    Quality of service committees to investigate networks
    [Jonah Iboma] The quest towards finding a lasting solution to the lingering poor quality of services being offered by operators has made the Nigerian Communications Commission to go some extra miles. Besides issuing warning to operators to ensure that they upped the quality of services they offer end-users, the NCC also has set up four industry-wide committees to address the problem.


    Digital
    KENYA
    Alcatel wins TEAMS contract
    [Zachary Ochieng] Alcatel Lucent, the French telecommunications giant, has been awarded the tender for the construction of The East African Marine Systems (TEAMS) a US$110 million fibre optic cable system, connecting between Mombasa in Kenya and Fujairah in the Gulf of Oman.

    BOTSWANA
    Botswana to embrace ICTs
    [Rebaone Odirile] In its bid to catch up with the world in embracing and using information and communication technologies (ICTs), the Botswana government has sent a delegation of high-ranking officials to harness more knowledge at an ICT forum in Califronia.

    AFRICA
    Two-nation affiliate for LPI in Africa
    [Remmy Nweke] Two more African countries have joined the Linux Professional Institute (LPI), the worldwide promoters of skills on Linux and Open Source technologies, based in Toronto, Canada.


    Education and Training
    NIGERIA
    NITDA places prize on ICT graphic book
    [Remmy Nweke] The National Information Technology Development Agency (NITDA), has announced a N250,000 prize for any youth who publishes the best Information and Communication Technology (ICT) graphic book for primary schools in the country.


    Eventing
    WEST AFRICA
    e-Finance conference in Sierra Leone
    [Bai-Bai Sesay] The one day Financial Technologies conference, organised by the SBTS Group was held in the capital Freetown on Thursday, 18 October.


    Media
    ZIMBABWE
    Zanu PF must rid itself of Mugabe says former ZBC head
    [Methuseli Moyo] Zimbabwean President Robert Mugabe is seeking endorsement from his own party, an increasingly difficult lobby for his loyalists. Leading his re-election campaign are hardliners in the war veterans movement. Methuseli Moyo, who recently quit his job as head of the ZBC's Spot FM after rejecting a posting to a new 24-hour propaganda station, Voice of Zimbabwe, says Mugabe is at his most desperate.

    AFRICA
    Media critical to success of poverty reduction
    Efforts to reduce poverty in low-income countries will not succeed unless all policy actors pay more attention to the mass media, says international development agency Panos London. The poor must be given a voice.

    SOUTHERN AFRICA
    Media faces new threat in Swaziland
    The Swazi media faces a new threat following a call by Parliament for government to pilot the contentious Media Council Bill within eight weeks.

    ZIMBABWE
    Minister: No licences for foreign broadcasters
    Zimbabwe will not allow foreigners to own broadcasting stations but could relax rules and licence locals who have been battling to meet stringent requirements, the information minister said on Monday.


    Mobile
    NIGERIA
    Globacom introduces new numbers
    [Remmy Nweke] Globacom has introduced a new numbering plan, 0705, for its customers, just as it targets a 30 million subscriber base before the end of this year. Currently, Glo holds 15 million subscribers, 12 million of which are active users.

    WEST AFRICA
    No mobile phones in polling stations in Togo
    [Noel Kokou Tadégnon] The National Electoral Commission of Togo has banned the use of mobile phones in polling stations during the parliementary elections organised for Sunday, 21 October.


    Newspapers
    ZIMBABWE
    Zimbabwe's newspapers go to the black market
    [Dumisani Ndlela] Two of Zimbabwe's weekly newspapers, the Zimbabwe Independent and The Financial Gazette are now trading on the black market due to overwhelming demand spurred by lower prices and hunger for news in a depleted market with only one state-owed daily newspaper.


    Online Media
    AFRICA
    Web, media giants seek silver bullet for protecting copyrights online
    [Fred J. Aun] A group of heavy-hitting media and Internet players have hammered out a plan to thwart the uploading and Web publication of copyrighted material, particularly video clips.

    GHANA
    Empowering media with new skills
    [Emily Nyarko] Some 20 editors and senior journalists in Ghana have undergone training in web 2.0 publishing and distribution technique as part of the drive to equip journalists with ICT skills to improve the journalism profession in the country.

    UGANDA
    Uganda Investment Authority to launch new website
    [David Muwanga] Uganda Investment Authority (UIA), a government agency responsible for investment promotion is to launch a new website aimed at providing updated information about investment opportunities in the Ugandan economy, an official of the authority has said.


    Out Of Home
    SOUTH AFRICA
    The Linear Banner Wall - Right Stuff
    Right Stuff has diversified the Linear Stand range to include the Linear Banner Wall, the latest in banner wall products. As with the Linear Stand, the Linear Banner Wall doubles as a banner display, as well as a brochure/product holder.



    Public Relations
    SOUTHERN AFRICA
    A mine of information - or not...
    Communication gaps in Rio Tinto's Madagascar mining project are creating mistrust and social conflict.


    Research
    SOUTH AFRICA
    Millward Brown expands across Africa - Millward Brown
    Millward Brown, a global leader and recognised authority in brand, media and communications research, recently announced its expansion across Africa through a joint venture with Scangroup. Scangroup is one of the leading marketing services companies in Africa; its portfolio includes advertising, media planning and buying, consultancy, PR and experiential marketing.



    Retail
    ZIMBABWE
    Zimbabwe inflation closes in on 8000%
    Zimbabwe's Central Statistical Office (CSO) has announced that the inflation rate rose to a new record of 7 982.1% year-on-year in September, from 6 592.8% in August. The office ascribes the rise to being driven by non-food items.


    Sponsorship
    AFRICA
    IBSA leaders committed to uplifting poor countries
    [Sholain Govender] The second summit for the India-Brazil-South Africa (IBSA) dialogue forum has resulted in renewed commitment from the three states towards helping poor and developing countries around the world.


    TV
    UGANDA
    Pay-TV group to relay DSTV on mobile phones
    [Walter Wafula] Multichoice Africa plans to air its Digital Satellite Television services to subscribers on mobile phones, the company's CEO Eben Greyling has said.


    Upcoming events
  • Monitoring and evaluation AMREF Headquarters - Nairobi, Kenya, 22 October
  • Promax/BDA Africa 2007 Promax/BDA Africa - Johannesburg, 25 October
  • 2007 Africa SMME Awards and Conference Africa Growth Research - Johannesburg, South Africa, 25 October
  • Africa Media & Broadcasting Congress 2007 - Johannesburg, 29 October
  • More...  Submit an event
     

    Jobs offered
  • Account Manager - Cape Town
  • Export Manager - Johannesburg
  • Campaign Manager Publisher Services - Cape Town
  • Account Director - Senior - Cape Town
  • Content Copywriter - Web - Johannesburg North
  • Design and Prepress Manager - Dar es Salaam, Tanzania
  • Greek Regional Marketing Co-ordinator - Johannesburg North
  • Camera Junior Director - Pretoria
  • Production and Traffic - Cape Town
  • DTP - Cape Town
  •  

    Quotes
    "The thinker dies, but his thoughts are beyond the reach of destruction. Men are mortal; but ideas are immortal." - Richard Adams
    "Dreams pass into the reality of action. From the actions stems the dream again; and this interdependence produces the highest form of living." - Anais Nin
    "Never walk away from failure. On the contrary, study it carefully and imaginatively for its hidden assets." - Michael Korda
    More...  Submit a Quote
     

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