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Africa's advertising, marketing and media news resource for the industry! 11 Sep 2007
Marketing, 2010 FIFA World Cup, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

 
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Headlines
  • Nigeria's advertising czar
  • How to put together a winning APEX entry
  • Shortwave radio comes to the rescue
  • Africa must develop aggressive ICT policies
  • Branding for the environment: The supply chain
  • No Christmas cheer in Zimbabwe this year
  • NEPAD's success and contribution to Africa
  • Africa's telecoms companies need to adapt
  • The Cranes… Live!


  • Marketing
    AFRICA
    NEPAD's success and contribution to Africa
    The New Partnership for Africa's Development (NEPAD) was formed after a long search for a framework to guide Africa's socio-economic transformation. There was a need to address poverty and African marginalization within the world economy. In addition, the Millennium Development Goals (MDGs) set by the UN in 2000 prompted the urgency to adopt and implement the MDGs.

    KENYA
    BAAM signs strategic partnership with American investment firm
    [Carole Kimutai] British-American Asset Managers Ltd (BAAM) has entered into a strategic partnership with a leading American investment company, Franklin Templeton Investments.

    AFRICA
    African informal banking receives a boost
    Banking on the African continent continues to be a challenge for a great deal of the population. It is generally expensive and often banks are inaccessible to rural “unbanked” communities.


    2010 FIFA World Cup
    SOUTHERN AFRICA
    FIFA to assess Zim's capacity to host 2010 teams
    [Kennedy Langat] A delegation of FIFA officials is to travel to Zimbabwe to assess the country's capacity to host visitors and teams for the 2010 FIFA World Cup South Africa.


    Advertising
    NIGERIA
    Nigeria's advertising czar
    “People say I'm very aggressive. I have no apologies” If there were an English thesaurus with a Nigerian flavour, Biodun Shobanjo's name would be there: listed as the only synonym, under the entry, “advertising.”

    AFRICA
    How to put together a winning APEX entry
    The Association for Communication and Advertising (ACA) will be hosting workshops for the advertising industry in Johannesburg and in Cape Town respectively, to take agencies through the paces of how to prepare a winning entry for the Advertising Performance Excellence Awards (APEX).


    Branding
    AFRICA
    10 Great SEO Tips, Part 1
    There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone.

    ZIMBABWE
    Zimbabwe's Heinz transaction unpacked
    [Mutumwa Mawere] On Monday, September 3, it was disclosed that H.J. Heinz Co., a company domiciled in the USA, had sold its 51% in Olivine Industries, a company incorporated under the laws of Zimbabwe in which the government of Zimbabwe holds the remaining 49% shareholding.

    AFRICA
    India bans Air Zimbabwe
    [Lebo Nkatazo] India has banned Air Zimbabwe from to flying over its air space because of Zimbabwe's failure to sign an international aviation agreement, a cabinet minister told Parliament Thursday.


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    Digital
    NIGERIA
    No more telecoms base stations for Lagos states
    [Jonah Iboma] The Lagos State Infrastructure Management and Regulatory Agency (LASIMRA), issued a directive on Wednesday, 5 September, that the 2,000 base stations already existing in the state were enough in line with international safety standards and the preservation of the environment.


    Education and Training
    AFRICA
    When someone telephones your company...
    Do they get a response that encourages them to stay – or are they driven towards your competitors? How your staff talks to people who call can attract – or repel – those people. And that means a better business, or a failing one.

    BOTSWANA
    Stellenbosch Business School brings its popular high-level Leader's Angle talk series to Gaborone - USB-ED
    The University of Stellenbosch Business School (USB) is bringing its countrywide and cross-border tour of its high-level talk series, Leader's Angle, to Gaborone in September – with a well-known South African chairman of companies and former South African ambassador to Belgium as speaker.


    Mobile
    AFRICA
    Africa must develop aggressive ICT policies
    [Levi Kabwato] The success of mobile phones in Africa is no measure of access as more than 95% of Africans are still to receive or send an e-mail.

    AFRICA
    Africa's telecoms companies need to adapt
    In the context of changing market conditions, Africa's telecommunications leaders will meet at AfricaCom in Cape Town to discuss growth strategies.


    Newspapers
    AFRICA
    US newspaper hopes to wring ad dollars from widgets
    By breaking up pieces of USA Today's daily output and allowing users to pick and choose how and when they access them, the newspaper is making it possible for Web users to consume only certain parts of it, and not necessarily on the newspaper's own site and without buying a printed copy of the newspaper.

    ZIMBABWE
    Newspapers profit from financials ad space rush
    Zimbabwe's privately owned newspapers got a major boost from the reporting season with bumper editions from financial results that started coming out in September after delays caused by the unavailability of inflation rates for the half-year period to June 30, 2007.


    Online Media
    AFRICA
    Desperately seeking web sites: the power of SEO
    Optimizing your website to take advantage of the power of search engines to put you in front of customers gives you a huge competitive advantage.

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    Radio
    ZIMBABWE
    Shortwave radio comes to the rescue
    [Mao Nyikandzino] Shortwave radio brings smiles to the face of many Zimbabweans with news and information from across the world.

    AFRICA
    Internet displaces radio as fourth biggest ad medium
    In the US, Internet ad revenues are set to pass radio's for the first time, according to eMarketer, a firm that tracks and analyzes spending trends across various media.


    Retail
    ZIMBABWE
    ZSE shares rally within a policy whirlwind
    The Zimbabwean financial market is by nature unpredictable and prone to mood swings with significant bouts of volatility due to spot policy changes. The government has invoked the Presidential Powers (Temporary Measures) Act to freeze all salary and wage increases soon after the volcanic price controls.

    AFRICA
    Branding for the environment: The supply chain
    [Pierre Mare] The previous columns looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. Here, we are going to look at the supply chain.

    ZIMBABWE
    No Christmas cheer in Zimbabwe this year
    The recent government order to Zimbabwean retailers to slash prices has had another unintended side-effect – banks rolling in cash and no one to spend it.


    TV
    UGANDA
    The Cranes… Live!
    [Walter Wafula] Gateway Television, a new pay-TV in Uganda kept its promise to broadcast the nation's football games when it relayed to viewers, its first live match of the Uganda Cranes at the Mandela National Stadium in Kampala.


    Upcoming events
  • Marketing intelligence and consumer insights marcus evans SA - Johannesburg, 13 September
  • A guide to trading in Africa IMM Graduate School of Marketing - Johannesburg, 17 September
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    Jobs offered
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    Quotes
    "Age is getting to know all the ways the world turns, so that if you cannot turn the world the way you want, you can at least, get out of the way so you won't get run over." - Miriam Makeba
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