Dion Wired directed by Slim of Egg Films
Dion Wired reveals a new approach to retail advertising with an engaging story of a family and a little bird.
The commercial, directed by Slim for Ireland Davenport, relies on emotive and heartfelt storytelling with a touch of technical wizardry around the bird to depict the connectivity of a family whilst always using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands.
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
