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New Dettol TVC looks from inside the womb

Dettol’s new TVC is told from the perspective of a baby in the womb.

The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.

The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs.

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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
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