Retail marketing | Bizcommunity

Retail marketing | Bizcommunity

News

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Why 2025 will redefine loyalty programmes with personalisation at the core

CRM, CX, UX

Why 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Wendy Tembedza & Bernadete Versfeld, partners at Webber Wentzel give five risks in the context of personalised marketing (Image supplied)

Marketing

5 risks of personalised marketing in the context of the PoPIA

Wendy Tembedza 5 Dec 2024

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

In a SA first for retail, Checkers Sixty60 has taken to the skies (image supplied)

Branding

A SA retail first, Checkers Sixty60 "lifts" off and takes to the sky

25 Oct 2024

Wimpy's R19.90 short Cappu-cci-no special launch comprises the creative integration of sounds like a coffee machine-meets-beatboxer (Image supplied)

Promotions & Activations

Wimpy launches cappu-cci-no special with top beatboxers

30 Aug 2024

Marketing

Glacier by Sanlam names Vivian Ngalo as head of marketing

19 Jul 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

Sean Summers Pick n Pay CEO. Image supplied

Retail

EXCLUSIVE: Pick n Pay's turnaround guy, Sean Summers - Getting Pick n Pay back in love with what it does

Terry Levin 8 Jul 2024

Image supplied. OneCart.co.za's viral clip starring Rob van Vurren as an online shopping ex-Hobbit has reached nearly one million views

Marketing

OneCart.co.za's "Precious" viral clip nearly at one million views

3 Jul 2024

2 international awards for South African retail marketing agency

Retail Marketing

2 international awards for South African retail marketing agency

Issued by Taryn Louch Creative 18 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Sandton City wins big at Global Awards in Vegas

Retail

Sandton City wins big at Global Awards in Vegas

Issued by Taryn Louch Creative 4 Jun 2024

#BehindtheCampaign: Make it KFC!

Promotions & Activations

#BehindtheCampaign: Make it KFC!

30 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

Image supplied. The Shop! SA Shopper Marketing Awards for 2024 have opened for entries

Retail Marketing

2024 Shop! SA Shopper Marketing Awards entries open

6 May 2024

Game’s 54th birthday celebration with Paul's Homemade Ice Cream’s Strawberry Birthday Cake

Retail Marketing

Game’s 54th birthday celebration with Paul's Homemade Ice Cream’s Strawberry Birthday Cake

3 May 2024

Image supplied. Sasko celebrated Freedom Day with its limited-edition half brown/half white loaf

Retail Marketing

Sasko’s half brown/half white limited-edition “freedom" loaf a celebration of Freedom Day

2 May 2024

A revolution in retail marketing

Retail Marketing

A revolution in retail marketing

Issued by Smart Media 30 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

Advertising

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Branding

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Game celebrates Leap Day by sending a can of Koo beans to space

Retail Marketing

Game celebrates Leap Day by sending a can of Koo beans to space

27 Feb 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

SMEs

Customer centricity is queen – why the global language of customer-first economy speaks volumes in Africa

Issued by OriginalNerdsZA 12 Feb 2024

Customer loyalty programmes are built on trust and data. Source: Austin Distel/Unsplash

Data & Analytics

Data is the cornerstone of successful loyalty programmes

Leandi Campher and Mark Biagio 24 Jan 2024

Source: © 123rf Mariette Frazer, a lecturer in retail marketing in the Department of Marketing, says the retail sector finds itself on the brink of another transformative phase

Technology

Retail 2024: Technology driving change, but leadership is the navigator

Mariette Frazer 5 Jan 2024

Supplied image: Clinton Van Boomen Tshego Bokaba, Natasha Goliath, Danielle Moses-Khatib, Lindani Bam, and Patronella Sono

CSI & Philanthropy

Annual Lesedi Awards lets volunteers keep up the giving work

28 Nov 2023

Design

Why more food, toiletry and beauty companies are switching to minimalist package designs

Lan Anh Nu Ton 10 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI

Retail Marketing

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Image supplied. Shop! South Africa's inaugural Shopper Marketing Awards winners have been announced. The IntegerHotspot team won silver for BIC

Retail

Shop! SA Shopper Marketing Awards winners announced

3 Nov 2023

Imag supplied from The Disney Plane reveal, captured by Mpho Ramathikithi, ZCMC Media. Disney’s biggest festive retail campaign in South Africa, May Your Wishes Come True has kicked off with a co-branded celebratory aircraft livery on Lift featuring some of the most iconic and memorable characters from Disney, Marvel and Star Wars

Promotions & Activations

Disney's biggest retail campaign "Lift's" into the sky

23 Oct 2023

Triple triumph: Retail marketing agency clinches coveted award 3 years in a row

Retail Marketing

Triple triumph: Retail marketing agency clinches coveted award 3 years in a row

Issued by Excellerate Brand Management 20 Sep 2023

Old Mutual Property honoured for excellence in Retail Marketing

Retail Marketing

Old Mutual Property honoured for excellence in Retail Marketing

Issued by Old Mutual Property 19 Sep 2023

36 Footprint Awards cement Liberty Two Degrees as retail marketing leaders

Retail Marketing

36 Footprint Awards cement Liberty Two Degrees as retail marketing leaders

Issued by Liberty Two Degrees 8 Sep 2023

Source: My Broadband The 2022 Takealot Heritage Day Design Challenge, winner, Tshepo Masilo's design

Retail

Takealot.com's 2nd annual Heritage Day design challenge launches today

1 Sep 2023

Source: © 123rf Appointment-based shopping is best suited for retailers who sell high-end or luxury products, such as jewellery, fashion, or beauty products

Retail

The benefits and challenges of appointment-based shopping

Mariette Frazer 30 Aug 2023

Driving sales with Smart Media in 2024: In-store advertising solutions in Dis-Chem stores

Retail

Driving sales with Smart Media in 2024: In-store advertising solutions in Dis-Chem stores

Issued by Smart Media 3 Aug 2023

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

IMC Conference

#BehindtheIMC: Brian Mtongana, executive creative director at Woolworths

3 Aug 2023

3 shopper profiles decoded

Research

3 shopper profiles decoded

Issued by Smart Media 25 Jul 2023