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News

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

Threefold TGI innovations put the spotlight on the humans in and behind the data

Research

Threefold TGI innovations put the spotlight on the humans in and behind the data

Issued by Ask Afrika 10 Oct 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

How to win a creative award - it's (almost) all in the wrapping

Advertising

How to win a creative award - it's (almost) all in the wrapping

Eve Langkilde 21 Aug 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Media

MediaHeads 360 celebrates 6 years of empowering women in marketing with its 2024 bursary competition!

Issued by MediaHeads 360 5 Aug 2024

One person’s trash, is another person’s treasure

OOH

One person’s trash, is another person’s treasure

Issued by Mamela Media 9 Jul 2024

Spark Media wins Most Awards newspaper category

Newspapers

Spark Media wins Most Awards newspaper category

Issued by Spark Media 19 Sep 2023

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Retailers warned - innovate or lose investment opportunities

Retailers

Retailers warned - innovate or lose investment opportunities

8 May 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

OOH

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Advertising

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Polygon's Remi du Preez has been named as a speaker. Source: Supplied.

Events & Conferencing

Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

21 Dec 2023

The trends driving media in 2024

Media

The trends driving media in 2024

Issued by Advertising Media Forum 4 Dec 2023

Dentsu soars with Scopen

Marketing

Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Uncovering the unsettling trend in OOH advertising

OOH

Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

Source: Vodacom All the Vodacom Journalist of the Year competition regional finalists have been announced

Media

All the Vodacom Journalist of the Year competition regional finalists

17 Nov 2023

Image supplied. Media, business, government, technology, and community leaders from across Africa and internationally have gathered in Cape Town, South Africa for this year’s annual Africa Business Media Innovators (ABMI) forum which ends today

Media

Bloomberg Africa Business Media Innovators Forum 2023 explores media opportunities in Africa

1 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

The crucial role of non-biased measurement in the media advertising industry

Media

The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

Polarised consumers do respond to advertising

Research

Polarised consumers do respond to advertising

Issued by Ask Afrika 16 Oct 2023

The power of 1st party data in omnichannel strategy and measurement

OOH

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

The Primedia Group reveals fast-track growth at a closed industry event

Media

The Primedia Group reveals fast-track growth at a closed industry event

Issued by Primedia Broadcasting 20 Sep 2023

Carat JHB takes home Media Agency of The Year

Advertising

Carat JHB takes home Media Agency of The Year

Issued by Dentsu 18 Sep 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Source: © Business Live The Most Awards have introduced the Most admired Marketing and Media Manager of the Year

Media

Inaugural Most Awards marketing and media manager award recognises changing media landscape

Danette Breitenbach 7 Sep 2023

Want to win the Black Friday race this season? Then don't enter a horse

Media

Want to win the Black Friday race this season? Then don't enter a horse

Andrew Campbell, Issued by Mediamark 31 Aug 2023

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Banking

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Sarina de Beer, Issued by Ask Afrika 7 Aug 2023

Media

Wan-Ifra and Reporters Without Borders form committee to develop AI Media Charter

28 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

OOH

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Research

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

MediaHeads 360 bolsters sales force with 2 new appointments

Media

MediaHeads 360 bolsters sales force with 2 new appointments

Issued by MediaHeads 360 5 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Kena Outdoor celebrates 20 years of media excellence

OOH

Kena Outdoor celebrates 20 years of media excellence

Issued by Kena Outdoor 23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023