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News

Marketing

10 Marketing trends for 2025

Issued by Kantar 2 days

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Trends

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Issued by Kantar 20 Nov 2023

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Digital

Wavemaker evolves agency capabilities by launching Wavemaker Data and Analytics

Issued by Wavemaker 26 Jan 2023

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing

Media

IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

OOH

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Events & Conferencing

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Issued by Spark Media 20 Oct 2022

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

WOO has launched its new Global Guidelines for Audience Measurement

OOH

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

Source: © seventyfour74

Publishing

Media24 - DoubleVerify partnership to enhance revenue

2 Feb 2022

Online Audience Measurement partner: IAB SA invites industry members to tender

Online Media

Online Audience Measurement partner: IAB SA invites industry members to tender

Issued by IAB South Africa 30 Sep 2021

Media measurement and AVE Values: Here's why it's still a thing

Media

Media measurement and AVE Values: Here's why it's still a thing

Joe Hamman 22 Jun 2021

OOH

World Out of Home Organisation to unveil new audience measurement initiative

17 May 2021

Every country needs an audience measurement organisation

Marketing & Media

Every country needs an audience measurement organisation

26 Feb 2021

Mark1 launches independent martech advisory firm, Carbon1

Marketing & Media

Mark1 launches independent martech advisory firm, Carbon1

3 Feb 2021

IAB SA Future of Measurement Committee announcement

Digital

IAB SA Future of Measurement Committee announcement

Issued by IAB South Africa 19 Aug 2020

Media investment during a global pandemic - where should brands focus right now?

Advertising

Media investment during a global pandemic - where should brands focus right now?

Monique Claassen, Issued by Kantar 8 Apr 2020

Media effectiveness during Covid-19

Media

Media effectiveness during Covid-19

Jane Ostler, Issued by Kantar 23 Mar 2020

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.

PR & Communications

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Nigeria's first Broadcast Advert Analytics Audit Report launched

Advertising

Nigeria's first Broadcast Advert Analytics Audit Report launched

17 Oct 2019

Kantar CEO, Eric Salama. Image supplied.

Research

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Championing PR measurement in Nigeria

PR & Communications

Championing PR measurement in Nigeria

2 Nov 2018

A cross-media view of the customer is the key to marketing success

Marketing

A cross-media view of the customer is the key to marketing success

Sally Rothman, Issued by NielsenIQ 11 Jul 2018

OOH

Brand IQ is now an OMC member

21 Jun 2018

PAMRO launches call for papers

Research

PAMRO launches call for papers

14 May 2018

Investing in media measurement in Africa

Media

Investing in media measurement in Africa

1 Mar 2018

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Digital

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Issued by Kantar 7 Dec 2017

The power of cinema advertising: A big screen with a captivated audience

Film & Cinematography

The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau 30 Oct 2017

Research

Engagement comes from having good content

Joe Otin 12 Jun 2017

(c) Vitaliy Vodolazskyy -

Social Media

Why your social media marketing strategy isn't taking off

Ryan Kh 3 Apr 2017

Digital

The five biggest advances in media and marketing today

Ross Sergeant 20 Mar 2017

IAB Bookmarks Awards

Global and local thought leaders to gather at IAB Digital Summit

2 Mar 2017

Social media calls Trump and Brexit as polls fail

Social Media

Social media calls Trump and Brexit as polls fail

10 Nov 2016

Philip Odiakose

PR & Communications

A crusade for media measurement in Nigeria

25 Oct 2016