Media marketing | Bizcommunity

Media marketing | Bizcommunity

News

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025

Liezel Jonkheid is director and founder of the Consumer Psychology Lab. Source: Supplied.

CRM, CX, UX

The hidden pitfalls of relying solely on NPS and CSAT scores

Liezel Jonkheid 12 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Jennifer Hudson hosts The Jennifer Hudson Show.

TV

Why Jennifer Hudson's show is a digital marketing sensation

Karabo Ledwaba 10 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Start your own construction company in South Africa in 7 steps

How To Start Up

Start your own construction company in South Africa in 7 steps

Issued by Company Partners 27 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Social Media

#BizTrends2025: Rirhandzu Shingwenyana's 3 social media trends influencing marketing in 2025

Rirhandzu Shingwenyana 15 Jan 2025

Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

Media

Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

Issued by Dentsu 14 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Get industry-ready with AAA’s fully-online BA Honours in Digital Marketing degree

Education

Get industry-ready with AAA’s fully-online BA Honours in Digital Marketing degree

Issued by AAA School of Advertising 8 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

Media

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

#OrchidsandOnions

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

Brendan Seery 9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Penquin wins gold at the 2024 New Gen Awards

PR & Communications

Penquin wins gold at the 2024 New Gen Awards

Issued by Penquin 31 Oct 2024

Digital transformation - shaping Mediamark for the future

Digital

Digital transformation - shaping Mediamark for the future

Wayne Bischoff, Issued by Mediamark 22 Nov 2024

Provantage – a transformative journey in action

OOH

Provantage – a transformative journey in action

Issued by Provantage 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

Red & Yellow teams with Ogilvy Namibia to launch academy and empower creative talent

Education

Red & Yellow teams with Ogilvy Namibia to launch academy and empower creative talent

Issued by Red & Yellow 14 Oct 2024

Leap by Provantage: Transforming sustainability across Africa

ESG

Leap by Provantage: Transforming sustainability across Africa

Issued by Provantage 8 Oct 2024

Shaune Jordaan, group CEO and founder of Hoorah. Source: Supplied.

Advertising

Monks and Hoorah's new partnership promises AI-led growth in Africa

8 Oct 2024

From passion to productivity

SMEs

From passion to productivity

Issued by Business Partners Limited 4 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Digital

Publicis Groupe Africa celebrates success at New Gen Awards 2024

Issued by Publicis Groupe Africa 2 Oct 2024

Navigating digital transformation in South Africa’s retail space

Technology

Navigating digital transformation in South Africa’s retail space

Boyd Chislett 25 Sep 2024

Dentsu Performance transforms and sets the bar for digital marketing

Digital

Dentsu Performance transforms and sets the bar for digital marketing

Issued by Dentsu 9 Sep 2024

The appointment is effective from September 2024. Source: Supplied.

Media

SABC appoints Themba Gwejela as new group executive for corporate affairs and marketing

3 Sep 2024

Announcing the judging panel for the Assegai Awards 2024

Direct Marketing

Announcing the judging panel for the Assegai Awards 2024

Issued by DMASA 6 Aug 2024

Source: © 123rf Immersive Fox has launched its AI-driven text-to-video AI actor technology in South Africa

Artificial Intelligence

AI-driven text-to-video AI actor technology launches in SA

2 Aug 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

SMMs need a seat at the table

Social Media

SMMs need a seat at the table

Issued by RAPT Creative Agency 23 Jul 2024

Bizcommunity is a finalist in the IAB Bookmark Awards in two categories

Marketing & Media

Bizcommunity: Finalist in 2 IAB Bookmark Awards categories

15 Jul 2024

Sales

TikTok back-to-school Playbook: Global trends relevant for SA

Karabo Ledwaba 9 Jul 2024