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Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

At the start of February, The Up&Up Group appointed Deborah Whitlock (right) to the position of marketing director and Sharleen James (left) as the MD of Razor PR (Image by Bizcommunity, Lesley Svenson)

Advertising

The Up&Up Group make senior appointments as part of the agency's strategic objectives

12 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

SMEs

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

Janice Johnston, Issued by Edge Growth 24 Jan 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Marketing

SUV brand Jetour recruits five local lifestyle, travel and tech trendsetters

6 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

Social Media

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Manuela Dias de Deus is the founder of the DStv Content Creator Awards. Source: Supplied.

Women's Month

#WomensMonth: Manuela Dias de Deus on elevating South African creators

Karabo Ledwaba 26 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Primedia Malls secures partnership renewal with Pareto Limited

Marketing

Primedia Malls secures partnership renewal with Pareto Limited

Issued by Primedia Out-of-Home 15 Jul 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Ornico releases SA social media landscape report 2024 – now available for download

Social Media

Ornico releases SA social media landscape report 2024 – now available for download

Issued by Ornico 2 Jul 2024

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

FMCG

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

Issued by Smart Media 28 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Youth Month

Harnessing the power of youth: The future of brand marketing

Ilhaam Sass, Issued by 3RC 3 Jun 2024

Social Media

Reddit’s share price has held since it went public, but the firm’s unique structure could be its undoing

Larisa Yarovaya 15 May 2024

Spark Media ‘leaps into local’ with comedian Themba Robin

Media

Spark Media ‘leaps into local’ with comedian Themba Robin

Issued by Spark Media 14 May 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The power of many: How a multimedia approach enhances products and business

Marketing

The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering

Digital

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Image supplied. Back for the 16th year, the Bookmarks 2024 Early Bird entries open 19 February and close at midnight on 1 March 2024

IAB Bookmarks Awards

IAB SA 2024 Bookmark Awards: The early bird gets ahead of the competition

19 Feb 2024

Exploring the impact of uniform pricing on the fashion industry

Fashion & Homeware

Exploring the impact of uniform pricing on the fashion industry

Valincia Naidoo 16 Jan 2024

Advertising

Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

Denitsa Dineva 11 Dec 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Source: © Shift Delete It is reported that Apple is pulling all its adverts from X following the endorsement of an antisemitic conspiracy theory by Elon Musk

Media Freedom

Apple follows IBM in pulling all adverts from X, after Musk endorses antisemitic conspiracy theory

20 Nov 2023

An open letter to Facebook from a very frustrated marketer

Social Media

An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

The crucial role of non-biased measurement in the media advertising industry

Media

The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

Advertising

The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023