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Marketing professionals | Bizcommunity

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Marketing

African and UK marketing professionals to benefit from CIM-AMC alliance

3 days

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

3 days

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: Supplied.

Banking

Cashing in: Study shows banks investing big in GenAI, and it’s paying off

11 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Financial Services

The GenNext Survey: South Africa's youth choose their favourite banks!

22 Oct 2024

Retail media: Shaping the future of e-commerce

E-commerce

Retail media: Shaping the future of e-commerce

Daniel Malan, Issued by Dentsu 25 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Entries for the 2025 Product of the Year South Africa programme are open

Branding

Entries for the 2025 Product of the Year South Africa programme are open

Issued by Product of the Year South Africa 3 Sep 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Call for entries: Assegai Awards 2024 – 10 days left!

Events & Conferencing

Call for entries: Assegai Awards 2024 – 10 days left!

Issued by DMASA 21 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Announcing the judging panel for the Assegai Awards 2024

Direct Marketing

Announcing the judging panel for the Assegai Awards 2024

Issued by DMASA 6 Aug 2024

Marketing

Tourism Marketing Conference to highlight new trends and strategies

2 Aug 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

Marketing

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

Marketing

Registration for the 3rd conference of the African Marketing Confederation is now open

2 Jul 2024

Emerging Marketing Talent Contest - Call for participation. Apply now!

Marketing

Emerging Marketing Talent Contest - Call for participation. Apply now!

Issued by Credipple 24 Jun 2024

Healthcare

#YouthMonth: Nokuthula Khumalo, driving innovation in health education at Elastoplast

Katja Hamilton 24 Jun 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Ready for takeoff: Salesforce Partner V5 digital heads to Salesforce World Tour Essentials

Digital

Ready for takeoff: Salesforce Partner V5 digital heads to Salesforce World Tour Essentials

Issued by V5 Digital 4 Jun 2024

Assegai Awards 2024: Why enter?

Marketing

Assegai Awards 2024: Why enter?

Issued by DMASA 8 May 2024

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Research

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Issued by SAMRA 22 Apr 2024

Roderick Laka, creative head of Art at Machine. Source: LinkedIn.

Advertising

Nigeria and South Africa represented in NYF Advertising Awards shortlist jury

3 Apr 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Marketing

#Exclusive: Ethics in marketing - Just because you can, should you?

Anisa Fielding 18 Mar 2024

Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards

Media

Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards

Issued by Wavemaker 16 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Marketing

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg

Marketing

Agency Scope 2023-2024: Industry respect for Nando's marketing three times that of nearest rivals

29 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

5 great pieces of advice for South African marketing professionals

Marketing

5 great pieces of advice for South African marketing professionals

Kevin Lancaster, Issued by Broad Media 9 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Dentsu soars with Scopen

Marketing

Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Assegai Awards - Thanks to our sponsors

Direct Marketing

Assegai Awards - Thanks to our sponsors

Issued by DMASA 21 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Clockwork to launch Menyetla programme to support learners, interns, and bursary holders

Education

Clockwork to launch Menyetla programme to support learners, interns, and bursary holders

Issued by Clockwork 13 Nov 2023