Marketing investments | Bizcommunity

Marketing investments | Bizcommunity

News

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Jordan Hollander, co-founder at Hotel Tech Report

Technology

How AI will revolutionise the hospitality industry in 2025

Jordan Hollander 28 Jan 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

What keeps CMOs up at night?

Podcasts

What keeps CMOs up at night?

Issued by Dentsu 8 Oct 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketing

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

Research

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Dermot Latimer is the CEO at Point Group. Source: Supplied.

Marketing

#Newsmaker: Dermot Latimer, Point Group's new CEO

Karabo Ledwaba 19 May 2023

Reimagining marketing with data-driven measurement and attribution

Marketing

Reimagining marketing with data-driven measurement and attribution

James MacDonald 3 Mar 2022

Why marketing ROI should focus less on the returns, and more on the investment.

Marketing

Why marketing ROI should focus less on the returns, and more on the investment.

Glenn Gillis 2 Dec 2021

Marketers, turn your data literacy into a data superpower

Marketing

Marketers, turn your data literacy into a data superpower

Denise Persson 22 Jul 2021

Omnichannel - Chasing the marketing Holy Grail

Marketing

Omnichannel - Chasing the marketing Holy Grail

Richard Mullins 25 Jan 2021

Digital

How to use gamification to make your brand more attractive

Neil Bromehead 13 Jan 2021

V5 Digital receives Silver Certification in SharpSpring Partner Certification Program

Digital

V5 Digital receives Silver Certification in SharpSpring Partner Certification Program

Issued by V5 Digital 7 Dec 2020

New marketing realities facing businesses post Covid-19

Marketing

New marketing realities facing businesses post Covid-19

Andisa Ntsubane 12 Nov 2020

Image by from .

Digital

Digital transformation: Measure what matters

Matthys Esterhuysen 15 Oct 2020

Branding

Ornico increases media and brand intelligence footprint across Africa

Issued by Ornico 12 Nov 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.

Digital

MTA expert Joel Rubinson on the future of attribution

Danette Breitenbach 3 Sep 2019

#BizTrends2019: Media trends for 2019

Media

#BizTrends2019: Media trends for 2019

Monique Claassen, Issued by Kantar 7 Jan 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Research

Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

5 ways good content marketing can help your business grow

Marketing

5 ways good content marketing can help your business grow

Candace Bosch 12 Sep 2018

A cross-media view of the customer is the key to marketing success

Marketing

A cross-media view of the customer is the key to marketing success

Sally Rothman, Issued by NielsenIQ 11 Jul 2018

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Advertising

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Jessica Tennant 16 Apr 2018

Walmart shares dive as e-commerce growth slows

Retailers

Walmart shares dive as e-commerce growth slows

21 Feb 2018

Four fast ways to maximise in-store promotions

Retail Marketing

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

#EmployerBranding: How to craft an employer branding strategy

Focus on Employer Branding

#EmployerBranding: How to craft an employer branding strategy

28 Aug 2017

Jan Isenbart, outgoing president, egta

Events & Conferencing

Technology, consumer usage generates new opportunities in TV, radio

21 Jun 2017

#Sharethebay: A summer of thrills in Nelson Mandela Bay

Tourism

#Sharethebay: A summer of thrills in Nelson Mandela Bay

19 Jan 2017

Five steps to turn your SaaS blog readers into loyal customers

Online Media

Five steps to turn your SaaS blog readers into loyal customers

Robin Singh 30 Dec 2016

How digital marketing can drive customer acquisition for financial brands

Digital

How digital marketing can drive customer acquisition for financial brands

Bianca Quinn-Diavastos 3 Oct 2016

Marketing

Measurability is key for marketers in tough economic times

Issued by UCT Graduate School of Business 25 May 2016

Advertising

The AdReaction Report 2015 - Video Creative in a Digital World

Issued by Kantar 14 Oct 2015

How much should you invest in marketing?

Marketing

How much should you invest in marketing?

Boris Dzhingarov 26 Aug 2015

WFA reveals groundbreaking research into Africa's marketing challenges

Research

WFA reveals groundbreaking research into Africa's marketing challenges

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015

Time for the company CIMO to step into the digital spotlight

Marketing

Time for the company CIMO to step into the digital spotlight

Leigh Andrews 15 Jan 2015

[Trends 2015] Programmatic media-buying surge

Media

[Trends 2015] Programmatic media-buying surge

John Bowles 5 Feb 2015

Millward Brown opens in Pakistan

Research

Millward Brown opens in Pakistan

Issued by Kantar 23 Sep 2014

CMO Council: Chief marketer confidence at all-time high

Marketing

CMO Council: Chief marketer confidence at all-time high

20 Aug 2014

Android, then Apple, then Windows Phone

Software

Android, then Apple, then Windows Phone

13 Feb 2014

Growth funding to enable MoboFree expansion

Sponsorship

Growth funding to enable MoboFree expansion

12 Feb 2014