Effectiveness | Bizcommunity

Effectiveness | Bizcommunity

News

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Tourism

Insights unlock untapped potential in South Africa's domestic tourism

1 day

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

2 days

Construction & Engineering

South Africa arrests 240 in construction mafia crackdown

3 days

Finance

Ageas to become UK's third-largest insurer with £1.3bn esure acquisition

14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Branding

How Dove is repositioning its brand in the age of dermocosmetics

10 Apr 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Natural and organic supplements ‘seed’ strong growth in South Africa’s supplements market

Pharmaceuticals

Natural and organic supplements ‘seed’ strong growth in South Africa’s supplements market

Issued by Insight Survey 9 Apr 2025

Smartfill selected among leading start-ups in the Blue Earth BE100

Design

Smartfill selected among leading start-ups in the Blue Earth BE100

Issued by DY/DX 19 Aug 2024

Global brands in developing markets: The unseen environmental and commercial gaps

Design

Global brands in developing markets: The unseen environmental and commercial gaps

Issued by DY/DX 16 Jul 2024

Meet the Vanguards - Scaling opperations through autonomous agents

CRM, CX, UX

Meet the Vanguards - Scaling opperations through autonomous agents

Andre Fredericks, Issued by Sanlam Fintech 5 Aug 2024

Entries now open for the Assegai Awards 2025!

Direct Marketing

Entries now open for the Assegai Awards 2025!

Issued by DMASA 8 Apr 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Image source: Robert Churchill –

Skills Development & Training

Will QCTO's new fees make skills training unaffordable?

Roland Innes 7 Apr 2025

DeepSeek opens AI's doors to smaller businesses

4th Industrial Revolution

DeepSeek opens AI's doors to smaller businesses

Harshwardhan Dixit 7 Apr 2025

Advertising

YouTube advertising awards now include South Africa

7 Apr 2025

SA Harvest transforms food aid with new vetting app

Food Security

SA Harvest transforms food aid with new vetting app

4 Apr 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

CRM, CX, UX

Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

Sonja Cilliers and Maryke Groenewald from Professional Mind Resilience Institute (PMRI), South Africa

Law Practice

Why legal professionals need to start thinking like designers

Sonja Cilliers and Maryke Groenewald 2 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

Customer Loyalty: Unpacking the key trends driving loyalty program design in 2025

Marketing

Customer Loyalty: Unpacking the key trends driving loyalty program design in 2025

Gordon Wilson, Issued by Achievement Awards Group 13 Jan 2025

Source: © SA People There is an urgent need for substantial investment in grid modernisation in South Africa

Energy & Mining

South Africa's renewable energy future: Opportunities and challenges

Manuele Battisti 1 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

From local artisans to global tourism markets: How SMMEs are expanding their reach

Tourism

From local artisans to global tourism markets: How SMMEs are expanding their reach

31 Mar 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Outstanding results for inaugural separation-at-source recycling project

Packaging

Outstanding results for inaugural separation-at-source recycling project

Issued by Mpact 28 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

New SA study uncovers the key to quality early learning for every child

Early Childhood Development

New SA study uncovers the key to quality early learning for every child

27 Mar 2025

Source: Viren Sookhun, managing director at Oxyon People Solutions.

Smart Buildings & Cities

Bridging the skills gap: Southern Africa's role in Saudi's Vision 2030

Viren Sookhun 27 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

The future of healthcare: Hospital at Home

Hospital Groups

The future of healthcare: Hospital at Home

Issued by COHSASA 24 Mar 2025

Scientific diagnosis takes the guesswork out of disease control

Higher Education

Scientific diagnosis takes the guesswork out of disease control

Issued by North-West University (NWU) 20 Mar 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Budget 2.0 tax hangover for the public

Accounting & Auditing

Budget 2.0 tax hangover for the public

Issued by SAICA 17 Mar 2025

Circular Economy & Waste Management

New fleet to aid Nelson Mandela Bay waste collection efforts

14 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Source: Supplied. Dr Chris Blair, CEO: 21st Century.

Budget Speech

#Budget2025: Pragmatism or missed opportunity?

Dr. Chris Blair 13 Mar 2025

The Southern African Institute of Welding (SAIW) has unveiled a strategic renewal plan to elevate the quality of skills training, expand service offerings, and modernise operations (Image supplied)

Science & Engineering

SAIW's strategic renewal plan to elevate skilled artisan status, NECSA partnership reinforced

12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Struggling with data, budgets, and effectiveness? Discover Merkury

Events & Conferencing

Struggling with data, budgets, and effectiveness? Discover Merkury

Issued by Dentsu 11 Mar 2025

Leading in an unpredictable world

Management & Leadership

Leading in an unpredictable world

Auguste (Gusti) Coetzer, Issued by Auguste Coetzer Executive Recruitment 10 Mar 2025

Navigating through South Africa’s evolving haircare market

Health & Beauty

Navigating through South Africa’s evolving haircare market

10 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025