Brand value | Bizcommunity

Brand value | Bizcommunity

News

Is Tesla’s sales slump down to Elon Musk?

Dealers

Is Tesla’s sales slump down to Elon Musk?

James Obiegbu, Gretchen Larsen 18 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Checkers expands Sixty60 through new e-commerce website

E-commerce

Checkers expands Sixty60 through new e-commerce website

7 Mar 2025

Spier has unveiled a new identity. Source: Supplied.

Branding

Spier redefines its 333-year legacy with new visual identity and hotel

6 Mar 2025

Checkers is one of SA's leading retail brands. Source: Shoprite Holdings.

Branding

Banking, retail and telecoms power SA’s brand value to over R600bn in 2025

6 Mar 2025

Branding

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

Issued by OnPoint PR 27 Feb 2025

Source: © Bizcommunity. Image by Lesley Svenson. Accenture Song has announced that effective immediately, Celeste Koert (left) has been appointed as the new lead, succeeding James Barty (right), who has been in the role since April 2024

Advertising

Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa

26 Feb 2025

The Loeries Official Rankings 2024 have been released (Image supplied)

Loeries Creative Week

The Loeries Official Rankings 2024 released

27 Jan 2025

Branding

Apple the world’s most valuable brand… again

22 Jan 2025

Source: © 123rf Estelle van Tonder, professor of marketing at the University of South Africa, says that while self-service options can further augment the customer experience, in practice, things can (and often will) go wrong in the self-service delivery process

CRM, CX, UX

4 ways to ensure positive customer experiences in spite of self-service failures

Dr Estelle van Tonder 15 Jan 2025

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Branding

Silverbullet marks 1 year of enhancing brand experiences

Issued by Silverbullet 9 Oct 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Tourism drives economic growth in SA with inclusive initiatives

Tourism

Tourism drives economic growth in SA with inclusive initiatives

9 Sep 2024

South African fast food market’s taste for technology driving growth

Research

South African fast food market’s taste for technology driving growth

Issued by Insight Survey 4 Sep 2024

Brands & Branding's Ken Preston passes away

Branding

Brands & Branding's Ken Preston passes away

3 Sep 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

SA's beverage industry shows a thirst for growth and innovation

Food & bev. services

SA's beverage industry shows a thirst for growth and innovation

Brendan Grundlingh 28 Aug 2024

Banking and brews: South Africa's top brands navigate economic challenges

Branding

Banking and brews: South Africa's top brands navigate economic challenges

Issued by Kantar 20 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

South Africans are choosing to wine and dine earlier in the evening

Research

South Africans are choosing to wine and dine earlier in the evening

31 Jul 2024

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Trends

The ‘sober curious’ movement sees the rise of non-alcoholic beer

Zoleka Lisa 1 Aug 2024

Branding

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Branding

2024 Luxury Brand Finance Rankings: Porsche leads with 17% value surge; sustainability trends rise

25 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Issued by Kantar 12 Jun 2024

Branding

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Our top 10 favourite car brands in SA

Commercial & Industrial

Our top 10 favourite car brands in SA

Issued by CHANGECARS 15 May 2024

Branding

Brand Finance report: L'Oréal leads global cosmetics brand value growth

8 May 2024

Investment in social enterprise yields double-win

NGO, NPO & Social Enterprise

Investment in social enterprise yields double-win

Issued by Trialogue 24 Apr 2024

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Marketing

MTN Group appoints M&C Saatchi Abel and Group of Companies as its global marketing partner

Issued by M&C Saatchi Abel 24 Apr 2024

Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue

Branding

MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

9 Apr 2024

How to take advantage of retail trends in 2024

Trends

How to take advantage of retail trends in 2024

Peter Ludi 15 Mar 2024

FNB is one of the most valuable banking brands. Source: FNB.

Branding

4 African banks including FNB and Capitec are world's strongest banking brands

6 Mar 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

FMCG

Starbucks, the world’s most valuable restaurant brand - Brand Finance

9 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Branding

Apple the world's most valuable brand says Brand Finance, but no African brands in rankings

17 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

CRM

Building loyalty: the art of personalised brand experiences and advocacy

Tushar Vaishnavi 9 Nov 2023

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

Retail Marketing

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

30 Oct 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Dealers

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa

Branding

Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Social Media

Surging user base and downloads push TikTok's brand value to over $65bn

11 Oct 2023

Chanel rises to the top, dethroning Louis Vuitton

Sales

Chanel rises to the top, dethroning Louis Vuitton

28 Sep 2023

Anganathi Beyile, a student from the Red and Yellow Cape Town

IMC Conference

#NedbankIMC2023: Anganathi Beyile on purpose pandering by brands

Danette Breitenbach 19 Sep 2023