Brand positioning | Bizcommunity

News

From code to credibility: How to master cybersecurity communications

PR & Communications

From code to credibility: How to master cybersecurity communications

Issued by Red Ribbon Communications 1 Nov 2024

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Marketing

Why fear is the single biggest challenge in B2B marketing, and how to overcome it

Issued by Machine_ 25 Oct 2024

Financial Services

The GenNext Survey: South Africa's youth choose their favourite banks!

22 Oct 2024

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Marketing

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Issued by Hello Ara 9 Oct 2024

Optimise efficiency and costs with custom-designed packaging

Packaging

Optimise efficiency and costs with custom-designed packaging

Issued by Mpact 4 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Banking

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Issued by Human8 26 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

The appointment is effective from September 2024. Source: Supplied.

Media

SABC appoints Themba Gwejela as new group executive for corporate affairs and marketing

3 Sep 2024

Michael's take on the local industry and its products

Launches & Reviews

Michael's take on the local industry and its products

Issued by CHANGECARS 2 Sep 2024

CRM, CX, UX

Wavemaker launches brand diagnostic tool

Issued by Wavemaker 22 Aug 2024

Branding

Fire your Raygun: How a challenger mindset can turn the tables and steal the spotlight

Gavin Whitfield 21 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

(Image supplied)

Advertising

#BehindtheCampaign: King Price’s in-sho-sho is sure-sure

2 Aug 2024

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Women's Month

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Karabo Ledwaba 1 Aug 2024

A marketer’s guide to creating clarity in chaos

Marketing

A marketer’s guide to creating clarity in chaos

Nomonde Keswa, Issued by Delta Victor Bravo 17 Jul 2024

Cheslin Kolbe launches foundation aimed at community outreach

CSI & Philanthropy

Cheslin Kolbe launches foundation aimed at community outreach

Issued by Moonsport 2 Jul 2024

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Music

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Issued by OnPoint PR 24 Jun 2024

Springbok rugby player Manie Libbok partners with Woodlands Dairy

FMCG

Springbok rugby player Manie Libbok partners with Woodlands Dairy

13 Jun 2024

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

Retail

Yda van Gass, chief executive of planning at Ackermans, on how the clothing retail industry is evolving

12 Jun 2024

JCDecaux South Africa announces new sales director

OOH

JCDecaux South Africa announces new sales director

Issued by JCDecaux South Africa 4 Jun 2024

SheBeen campaign reimagines women’s safety in taverns

Advertising

SheBeen campaign reimagines women’s safety in taverns

Issued by Joe Public 21 May 2024

Entries now open for the pan-African Absa L'Atelier 2024 Art Competition

Art

Entries now open for the pan-African Absa L'Atelier 2024 Art Competition

Issued by OnPoint PR 22 Apr 2024

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Social Media

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Issued by Brandfundi 5 Apr 2024

Doug Place has won marketer of the year. Source: Supplied.

Marketing

Nando's CMO Doug Place crowned 2024 MAA Marketer of the Year

27 Mar 2024

Understanding consumer mindsets for growth in 2024

Research

Understanding consumer mindsets for growth in 2024

Issued by Ipsos 7 Mar 2024

CRM, CX, UX

Absa declares bold new business and brand promise across all of its markets

Issued by OnPoint PR 23 Feb 2024

A campaign and a half: MediaHeads 360's impactful collaboration with Cadbury

Media

A campaign and a half: MediaHeads 360's impactful collaboration with Cadbury

Candy Dempers, Issued by MediaHeads 360 31 Jan 2024

Tesla’s futuristic Cybertruck finally arrives – here’s why the company’s success is riding on it

Fuel & Energy

Tesla’s futuristic Cybertruck finally arrives – here’s why the company’s success is riding on it

Peter Wells 7 Dec 2023

KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.

Marketing

All the qualifiers for the 2023/4 Marketing Achievement Awards

4 Dec 2023

Source: © 123rf Charlie Wannell, head of marketing, Mediamark shares three learnings on branding from when MediaMark rebranded

Branding

3 lessons for rebranding

Charlie Wannell 22 Nov 2023

Woolworths to acquire majority shares of Absolute Pets

FMCG

Woolworths to acquire majority shares of Absolute Pets

31 Oct 2023

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

Retail Marketing

Cadbury aims to foster a spirit of generosity through simple gestures of kindness

30 Oct 2023

Tetra Pak, Clover launches new packaging material

Packaging

Tetra Pak, Clover launches new packaging material

13 Oct 2023

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Digital

Dentsu celebrates a night of huge success at the New Generation Awards 2023

Issued by Dentsu 4 Oct 2023

Is there any value in travel influencers?

Tourism & Travel

Is there any value in travel influencers?

Sam Nassimov 28 Sep 2023

Albany is bringing 'real' back to life

Retail Marketing

Albany is bringing 'real' back to life

20 Sep 2023

Social Media

How aligning brand, influencer, and audience interests creates magic

Sam Nassimov 5 Sep 2023

Advertising

Bokomo launches TVC amid evolved brand positioning

Issued by Boomtown 18 Aug 2023

Championing financial inclusion

Financial Services

Championing financial inclusion

Issued by Brave Group 8 Aug 2023

$Sonia Correia, Integer\Hotspot’s Lead Strategist$

Packaging

Product packaging is not just a container, it's a showcase

Sonia Correia 5 Jul 2023

FMCG

Tiger Brands' food industry service solution introduces name change and innovative brand positioning

Issued by OLC Through The Line Communications 15 Jun 2023

Source: © Twitter Koo, one of Tiger Brands’ iconic heritage brands, has refreshed its positioning, in response to evolving consumer needs

FMCG

Tiger Brands refreshes iconic heritage brand, Koo

14 Jun 2023

FCB Africa welcomes back Bonitas Medical Fund as a valued client

PR & Communications

FCB Africa welcomes back Bonitas Medical Fund as a valued client

Issued by FCB Africa 18 May 2023

Image Supplied. Art, one of two next generation of consumer experience sparkling water-makers from SodaStream

Branding

SodaStream: Style & sustainability all in one

Danette Breitenbach 10 May 2023