Advertising industry | Bizcommunity

Advertising industry | Bizcommunity

News

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Storyteller, creative leader, and confessed word nerd Melusi Tshabalala has joined the VML team as ECD (Image supplied)

Advertising

New VML ECD: Melusi Tshabalala - “More solutions. Not just ads."

2 Apr 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

The Young Ones 2025 jury includes two South Africans, (left) Verusha Maharaj, managing director, Red & Yellow Creative School of Business and (Right) Nontokozo Tshabalala, multidisciplinary artist and creative director, Creative Shall Govern. (Image by Lesley Svenson, Bizcommunity)

Advertising

2 South Africans on Young Ones 2025 jury

15 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Client-agency partnership awarded for stellar financial literacy work

Marketing

Client-agency partnership awarded for stellar financial literacy work

Issued by Matte BLK 18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Machine_ x Blackboard: Inspiring the next generation of creatives

Education

Machine_ x Blackboard: Inspiring the next generation of creatives

Issued by Machine_ 11 Nov 2024

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Advertising

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Issued by AAA School of Advertising 11 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Advertising

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James, Issued by Association for Communication and Advertising 5 Nov 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Advertising

Outvertising's push for inclusivity: How pronouns are reshaping workplace culture in advertising

Karabo Ledwaba 21 Oct 2024

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Loeries Creative Week

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Issued by Publicis Groupe Africa 18 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Loeries Creative Week

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba 11 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

Loeries Creative Week

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

Loeries Creative Week

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images The Open Chair event,Friends in High Places in partnership with Nedbank, hosted 65 young women in mentoring session on the Cape Wheel

Loeries Creative Week

#Loeries: Young women soar at the Open Chair Cape Wheel mentoring event

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

Loeries Creative Week

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

Source: © Gallo Images The Mayor of the City of Cape Town welcomes Africa and the Middle East’s best creatives and agencies to the City as well as international jury presidents from around the world to the City at the Mayor's Brunch

Loeries Creative Week

#Loeries and Cape Town: A perfect fit says Mayor Geordin Hill-Lewis

Danette Breitenbach 10 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Loeries Creative Week

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Publicis Groupe Africa empowered by female leadership

Marketing

Publicis Groupe Africa empowered by female leadership

Issued by Publicis Groupe Africa 8 Oct 2024

Tom Manners, co-CEO at Clockwork (Image supplied)

IMC Conference

#NedbankIMC2024: Tom Manners - Clockwork's game show provides honest industry conversations with laugh

Danette Breitenbach 3 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

What the MediaHeads are thinking: Local creative makes cents

Marketing

What the MediaHeads are thinking: Local creative makes cents

Gary Basson, Issued by MediaHeads 360 30 Sep 2024

Pictured: Sunshine Shibambo. Image supplied.

Behind the Selfie

#BehindtheSelfie: Sunshine Shibambo, integrated director at The Racket Club

Aa-isha Hassiem 17 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Advertising

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Issued by Wetpaint Advertising 4 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

Publicis Groupe Africa partners with the Loeries Student Expo

Marketing

Publicis Groupe Africa partners with the Loeries Student Expo

Issued by Publicis Groupe Africa 30 Aug 2024