Ad fraud | Bizcommunity

Ad fraud | Bizcommunity

News

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media

Digital

TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

27 Nov 2023

The crucial role of non-biased measurement in the media advertising industry

Media

The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

SPO: The fast-track to optimised media buying with Invibes

Media

SPO: The fast-track to optimised media buying with Invibes

Issued by Invibes Advertising 18 Sep 2023

Mobile

7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

Branding

How brands can achieve saliency through empathy

Tyrann Burger 4 May 2023

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Mobile

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Issued by Affle India 17 Aug 2022

#OrchidsandOnions

#OrchidsandOnions: Nomu sparks on social media

Brendan Seery 28 Jun 2022

Planning for a world beyond third-party cookies

Branding

Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

Getting the best out of your marketing agency contracts

Marketing & Media

Getting the best out of your marketing agency contracts

Stewart Morrison 11 Feb 2021

Programmatic advertising in Africa - a friend or foe?

Advertising

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

#OrchidsandOnions: Iconic channelling

Advertising

#OrchidsandOnions: Iconic channelling

Brendan Seery 13 Oct 2020

Don't take AdTech claims at face value

Advertising

Don't take AdTech claims at face value

Issued by Vicinity Media 1 Oct 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Digital

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Juanita Pienaar 25 Aug 2020

IAB SA Future of Measurement Committee announcement

Digital

IAB SA Future of Measurement Committee announcement

Issued by IAB South Africa 19 Aug 2020

Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.

Trends

#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

Doug Place 29 Jan 2020

Image source: Gallo/Getty Images.

Research

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

IAB SA Viewability White Paper

Digital

IAB SA Viewability White Paper

Issued by IAB South Africa 24 Jul 2019

Is 2019 half empty or half full?

ICT

Is 2019 half empty or half full?

26 Jul 2019

Popular Android app uncovered as suspicious

Cybersecurity

Popular Android app uncovered as suspicious

5 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Advertising

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

#Africacom2018: What's really chewing up your data

Mobile

#Africacom2018: What's really chewing up your data

Leigh Andrews 13 Nov 2018

Branding

IAB SA releases a White Paper on brand safety

Issued by IAB South Africa 30 Oct 2018

Ad crooks: The on-going problem in digital advertising

Advertising

Ad crooks: The on-going problem in digital advertising

Mercia Lampen 22 Oct 2018

Branding

Brand safety: A matter of conscious partnership

Issued by IAB South Africa 1 Oct 2018

Latest Warc trends report shifts focus to online video advertising

Research

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Schoderer randomly running into one of his idols, German coach Jürgen Klopp, at the Facebook head office in Menlo Park, California.

Behind the Selfie

#BehindtheSelfie with... Ben Schoderer

Leigh Andrews 30 May 2018

Does your location-based mobile partner know the location of your ads?

Mobile

Does your location-based mobile partner know the location of your ads?

Issued by Vicinity Media 10 Jul 2018

How the blockchain can restore trust in the ad supply chain

Digital

How the blockchain can restore trust in the ad supply chain

David Butt 8 May 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Programmatic Guaranteed - Where are we heading?

Advertising

Programmatic Guaranteed - Where are we heading?

Megan Du Toit, Issued by 365 Digital 16 Feb 2018

David Tiltman, head of content at Warc.

Media

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Fighting ad fraud with the IAB Ads.txt initiative

Digital

Fighting ad fraud with the IAB Ads.txt initiative

Oreeditse Gill, Issued by 365 Digital 6 Dec 2017

Getting your digital advertising right

Advertising

Getting your digital advertising right

Omar Essack 16 Nov 2017

Exponential receives new accreditation by the Trustworthy Accountability Group

Advertising

Exponential receives new accreditation by the Trustworthy Accountability Group

Issued by VDX.tv 3 Nov 2017

Don't miss the mark with location-powered marketing

Marketing

Don't miss the mark with location-powered marketing

Shaun Rosen 13 Jul 2017