ROI | Bizcommunity

ROI | Bizcommunity

News

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 16 hours

Year of excellence for Location Bank and our clients – major achievements and milestones

Digital

Year of excellence for Location Bank and our clients – major achievements and milestones

Issued by Location Bank 25 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

The wall fan cooled hall at ADC's CPT 1 facility in Cape Town, with a graphic of Africa overlaid. Source: Lindsey Schutters.

4th Industrial Revolution

Open source models could light African AI fire

Lindsey Schutters 20 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Image supplied.

Film & Cinematography

8 animation projects selected for Durban FilmMart 2025 programme

14 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

Advertising

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Marketing

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Big industry: Power purchase agreements light the way to renewable energy implementation

Energy

Big industry: Power purchase agreements light the way to renewable energy implementation

John Taylor, Issued by Yellow Door Energy 24 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

BusinessTech’s incredible audience of South African decision-makers

Online Media

BusinessTech’s incredible audience of South African decision-makers

Issued by Broad Media 7 Jan 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

AI is done with its growth spurt and will continue to mature in 2025. Source: Microsoft Designer

Technology

Dell’s global CTO says AI will finally become useful in 2025

Lindsey Schutters 11 Dec 2024

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Advertising

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Issued by Publicis Groupe Africa 9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

AI offers a unique opportunity for South African businesses

4th Industrial Revolution

AI offers a unique opportunity for South African businesses

Issued by ASUS 28 Nov 2024

Source: Alan Wilson via

Travel

SAA's economic impact to reach R32bn by 2030, report reveals

28 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Triple Eight takes top agency awards!

Direct Marketing

Triple Eight takes top agency awards!

Issued by Triple Eight 18 Nov 2024

Location Bank empowers brands to stand out this Black Friday

Digital

Location Bank empowers brands to stand out this Black Friday

Issued by Location Bank 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Is generative AI overhyped?

ICT

Is generative AI overhyped?

Anthony Willis, Issued by Altron 29 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: Supplied.

Markets & Investment

Buying a fixer-upper property: 7 things every investor should check

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024