![Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)](https://biz-file.com/c/2501/763541-120x120.jpg?2)
The need for PR to understand business to make an impact
Danette Breitenbach 30 Jan 2025
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