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News

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

(Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué

OOH

Sex Expo's OOH campaign sees some artwork banned by the City of Cape Town

20 Jun 2024

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

OOH

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Issued by Tractor Outdoor 19 Oct 2023

Who said static can't be flexible?

OOH

Who said static can't be flexible?

Issued by Mamela Media 11 Oct 2023

Source: © 123rf Packaging design plays a valuable role in the consumer sales and ROI process at a retail level

Design

Packaging design: Playing a vital role in consumer sales and retail ROI

Issued by Just Design 22 Aug 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Telecoms giant Vodacom takes over Soweto this summer

OOH

Telecoms giant Vodacom takes over Soweto this summer

Issued by Kena Outdoor 12 Dec 2022

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

The role of compliance in building a more cohesive OOH industry

OOH

The role of compliance in building a more cohesive OOH industry

Issued by Tractor Outdoor 6 Oct 2022

Source: ©bandit.com.au

OOH

3D OOH Nike activation celebrates Air Max Day

23 Mar 2022

A DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl

OOH

Out of Home: driving home the purchasing decision

Danette Breitenbach 8 Mar 2022

Mandisi Ads gives impetus to the COID Act!

OOH

Mandisi Ads gives impetus to the COID Act!

Issued by Mandisi Ads 11 Nov 2021

Primedia Outdoor supports the launch of Samsung's epic Galaxy S21 5G Series with an innovative multi-format campaign

OOH

Primedia Outdoor supports the launch of Samsung's epic Galaxy S21 5G Series with an innovative multi-format campaign

Issued by Primedia Out-of-Home 8 Jun 2021

OOH amplifies mobile and vice versa

OOH

OOH amplifies mobile and vice versa

Issued by Mamela Media 1 Oct 2018

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date

OOH

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date

Issued by Primedia Out-of-Home 14 Aug 2020

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South Africa

OOH

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South Africa

Issued by Primedia Out-of-Home 10 Jun 2020

OOH, the hero (still)!

OOH

OOH, the hero (still)!

Livia Brown, Issued by Dentsu 21 Apr 2020

Education

MediaShop welcomes 10 interns across SA

18 Mar 2019

#NewCampaign: #EatingIsBelieving (what the customers say)

OOH

#NewCampaign: #EatingIsBelieving (what the customers say)

Jessica Tennant 19 Dec 2018

Winning Zimnat OOH campaign, Zimbabwe.

OOH

Best OOH campaign in Zimbabwe

28 Nov 2018

Primedia Outdoor launches Radio-to-Road synergy in Zambia

OOH

Primedia Outdoor launches Radio-to-Road synergy in Zambia

Issued by Primedia Out-of-Home 20 Aug 2018

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaign

OOH

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaign

Issued by Primedia Out-of-Home 21 May 2018

Where are my millennials at?

Social Media

Where are my millennials at?

Livia Brown, Issued by Dentsu 3 Apr 2018

Advertising

Primedia Outdoor donates to the Smile Foundation

23 Nov 2017

Image supplied.

Digital

Digitally impress through DOOH and social media blending

3 Jul 2017

OOH

#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Jessica Tennant 22 May 2017

Outdoor Network launches innovative roadside digital rotating billboard network

OOH

Outdoor Network launches innovative roadside digital rotating billboard network

Issued by Provantage 4 May 2017

OOH

Digitising the cab advertising space

Warren Weiner 7 Mar 2017

(c) Roman Fedin -

OOH

#FDTOOH: Following the breadcrumbs

Danette Breitenbach 16 Feb 2017

South African digital agency contributes to winning UK OOH campaign

Digital

South African digital agency contributes to winning UK OOH campaign

20 May 2016

Boost social media campaigns with OOH

OOH

Boost social media campaigns with OOH

1 Apr 2016

Advertising comes full circle: OOH is the new black

OOH

Advertising comes full circle: OOH is the new black

Terry Murphy 4 Apr 2016

[OOH Focus] Creative in the sky

Focus on Out Of Home

[OOH Focus] Creative in the sky

Danette Breitenbach 4 Dec 2015

It's not about digital. It's not about mobile. It's certainly not about billboards

OOH

It's not about digital. It's not about mobile. It's certainly not about billboards

Alasdair Muller 18 Aug 2015

The importance of direct, strong and collaborative relationships in the OOH industry

OOH

The importance of direct, strong and collaborative relationships in the OOH industry

Issued by Tractor Outdoor 7 Oct 2014

Nal'ibali reading-for-enjoyment OOH campaign

OOH

Nal'ibali reading-for-enjoyment OOH campaign

29 Sep 2014

New Ricoh campaign uses light-hearted political humour

OOH

New Ricoh campaign uses light-hearted political humour

10 Apr 2014

OOH

Posterscope Kenya launches OOH campaign

30 Aug 2011