OOH advertising | Bizcommunity

OOH advertising | Bizcommunity

News

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

(Image supplied) Just as in 2023, the City of Cape Town has decreed some of the artwork of the Sex Expo’s Out of Home (OOH) advertising campaign too risqué

OOH

Sex Expo's OOH campaign sees some artwork banned by the City of Cape Town

20 Jun 2024

Out-of-home Golf Ads – At work while consumers play

OOH

Out-of-home Golf Ads – At work while consumers play

Issued by Provantage 30 May 2024

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

OOH

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Issued by Primedia Out-of-Home 23 May 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

OOH

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Uncovering the unsettling trend in OOH advertising

OOH

Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

OOH

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula

Shamy Naidu, Issued by Provantage 21 Nov 2023

IRT Media retains media rights to MyCiTi network for 11th year

OOH

IRT Media retains media rights to MyCiTi network for 11th year

Issued by Provantage 2 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town

OOH

World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

OOH

Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life

Issued by Tractor Outdoor 19 Oct 2023

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

OOH

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution

Issued by Provantage 1 Sep 2023

Golf Ads introduces Golf Digital to engage affluent consumers

OOH

Golf Ads introduces Golf Digital to engage affluent consumers

Issued by Provantage 20 Jul 2023

Kena Outdoor celebrates 20 years of media excellence

OOH

Kena Outdoor celebrates 20 years of media excellence

Issued by Kena Outdoor 23 Jun 2023

From local to hyperlocal - Street-level media brightens up urban landscapes

OOH

From local to hyperlocal - Street-level media brightens up urban landscapes

Issued by Provantage 7 Jun 2023

Best performance of DOOH is seeded by facts

OOH

Best performance of DOOH is seeded by facts

Jorja Wilkins, Issued by Primedia Out-of-Home 13 Apr 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH

OOH and DOOH solution for Africa launches

20 Feb 2023

The commuter's media journey - Transit Ads launches Commuter Chronicles Project

Advertising

The commuter's media journey - Transit Ads launches Commuter Chronicles Project

Issued by Twiga Communications 15 Feb 2023

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

OOH

Larger than life - Transit Ads invests in large format Digital Out of Home with Transit XL

Issued by Twiga Communications 1 Feb 2023

Image supplied. SA's largest roadside LED will be live at the beginning of February on Johannesburg’s N1 highway

OOH

SA's biggest DOOH solar powered billboard is coming this February

26 Jan 2023

Primedia Malls increases Digital Impact holding, extending advertisers reach across South Africa

Digital

Primedia Malls increases Digital Impact holding, extending advertisers reach across South Africa

Issued by Primedia Out-of-Home 19 Jan 2023

How to use digital signage to your advantage during peak shopping seasons

Digital

How to use digital signage to your advantage during peak shopping seasons

22 Dec 2022

Hollard Changemaker - Creativity and a little good makes a big change

OOH

Hollard Changemaker - Creativity and a little good makes a big change

Issued by Twiga Communications 24 Nov 2022

Research

BrandMapp research: Young people more likely to remember OOH ads

Karabo Ledwaba 19 Oct 2022

Source: © Jack Morton Havas Middle East's Liquid Billboard for client adidas won the New York Fetivals AME Platinum Award in the Middle East & Africa region

Advertising

Havas Middle East top in Middle East & Africa region New York Festivals AME Awards

16 Sep 2022

Supplied: From left: Angela Franken, campaign manager; Irina Vlad, MD and Bianca Uys, commercial director.

Media

Interpreting data to drive dynamic creative

1 Jun 2022

Visionet launches at Cape Town International Airport

OOH

Visionet launches at Cape Town International Airport

25 May 2022

Provantage Media Group launches Spaza Media

OOH

Provantage Media Group launches Spaza Media

17 May 2022

Agility, the hallmark of responding to challenges inherent in the small business arena

Marketing & Media

Agility, the hallmark of responding to challenges inherent in the small business arena

Issued by The Marketing Kraal 29 Mar 2022

Enterprises UP stays on top through innovative high-tech marketing

Higher Education

Enterprises UP stays on top through innovative high-tech marketing

Issued by Enterprises University of Pretoria 7 Dec 2021

No headaches for Panado's OOH advertising

OOH

No headaches for Panado's OOH advertising

Issued by MegaVision Media 3 Dec 2021