Nielsen | Bizcommunity

Nielsen | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Branding

How Dove is repositioning its brand in the age of dermocosmetics

10 Apr 2025

How the SA consumer class cuts costs

Research

How the SA consumer class cuts costs

Issued by BrandMapp 27 Mar 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

The 97th Oscars were on Sunday. Source: YouTube.

Film & Cinematography

Complete winners of 97th Oscars, South Africa's The Last Ranger misses out

Karabo Ledwaba 3 Mar 2025

BCG survey reveals untapped market potential of women-centric products and services

Research

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

#BizTrends2025: The rise of the conscious consumer

Trends

#BizTrends2025: The rise of the conscious consumer

Max Oliva 15 Jan 2025

Altron Digital: Key player in IDC MarketScape MEA Cloud Professional Services 2024 Assessment

Cloud

Altron Digital: Key player in IDC MarketScape MEA Cloud Professional Services 2024 Assessment

Issued by Altron 6 Dec 2024

How is SA’s middle class feeling going into the holidays?

Research

How is SA’s middle class feeling going into the holidays?

Issued by BrandMapp 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Unleashing business efficiency with Altron Digital Business

Technology

Unleashing business efficiency with Altron Digital Business

Issued by Altron 29 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Driving safety forward: Netstar’s 4-year commitment to transforming scholar transport

Safety

Driving safety forward: Netstar’s 4-year commitment to transforming scholar transport

Mpho Muvhango, Issued by Altron 12 Nov 2024

Africa’s economy: How connected technology supports truckers and personal vehicle drivers

Technology

Africa’s economy: How connected technology supports truckers and personal vehicle drivers

Issued by Altron 1 Nov 2024

Choosing an end-to end multi-cloud provider

Technology

Choosing an end-to end multi-cloud provider

Issued by Altron 31 Oct 2024

The case for digital identity in South Africa

Cybersecurity

The case for digital identity in South Africa

Issued by Altron 30 Oct 2024

Is generative AI overhyped?

ICT

Is generative AI overhyped?

Anthony Willis, Issued by Altron 29 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Protecting the keys to the kingdom with privileged access management as a service

Cybersecurity

Protecting the keys to the kingdom with privileged access management as a service

Issued by The Nielsen Network 21 Oct 2024

Altron FinTech’s Buy Now Pay Later revolution

Banking & Finance

Altron FinTech’s Buy Now Pay Later revolution

Issued by The Nielsen Network 18 Oct 2024

Padel in SA: The next big thing or just another ‘elite thing’?

Research

Padel in SA: The next big thing or just another ‘elite thing’?

Issued by BrandMapp 18 Oct 2024

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Road Freight & Fleet Management

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Issued by The Nielsen Network 15 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Mobile & Apps

Netstar South Africa wins gold at the 2024 New Generation Awards for Most Innovative Corporate App

Issued by The Nielsen Network 30 Sep 2024

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Printing

Beyond printers: Altron document solutions is challenging the status quo in a print industry

Issued by Altron 30 Sep 2024

Research

Nielsen Sports SA appoints Duncan Stead as business development and client services lead

12 Sep 2024

Zimbabwe’s booming blueberry industry faces critical funding challenges

Agro-processing

Zimbabwe’s booming blueberry industry faces critical funding challenges

Nyasha Chingono 12 Sep 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Forex rule hampers Zimbabwe's horticulture recovery

Horticulture

Forex rule hampers Zimbabwe's horticulture recovery

Nyasha Chingono 30 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

IAB Bookmarks Awards

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards

Issued by IAB South Africa 14 Aug 2024

Are air fryers a trend or a revolution?

Research

Are air fryers a trend or a revolution?

Issued by BrandMapp 13 Aug 2024

Anti-marketing: The antidote for a dead marketing game

Marketing

Anti-marketing: The antidote for a dead marketing game

Xavier Olivier, Issued by DarkMatter 6 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Source: Supplied. Schalk Fischer, insurance vertical sales leader at TransUnion South Africa.

Insurance & Actuarial

Data insights drive growth in stagnant insurance sector

Schalk Fischer 1 Aug 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Inside Out 2 becomes highest grossing film of 2024 in SA

Film

Inside Out 2 becomes highest grossing film of 2024 in SA

17 Jul 2024

Research

Nielsen Sports SA appoints Eddie Roux as technical and innovations director

18 Jun 2024

How happy are SA’s middle class youth?

Youth Month

How happy are SA’s middle class youth?

Issued by BrandMapp 14 Jun 2024

Has radio found a new normal for the SA middle class?

Radio & Audio

Has radio found a new normal for the SA middle class?

Issued by BrandMapp 21 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Rising Vodacom United Rugby Championship sets all-time record audience for single round

TV

Rising Vodacom United Rugby Championship sets all-time record audience for single round

Issued by Vodacom United Rugby Championship 22 Mar 2024