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News

Penquin celebrates a landmark year of growth and success in 2024

Advertising

Penquin celebrates a landmark year of growth and success in 2024

Issued by Penquin 27 Dec 2024

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © Waya Mag The 2024 MMA Artist of the Year: Lwah Ndlunkulu. Entries for the 2025 MMA edition are now open

Radio & Audio

The Metro FM Music Awards open entries for 2025 edition

3 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

RVCA concept store opens in Umhlanga’s Gateway Theatre of Shopping

Fashion & Homeware

RVCA concept store opens in Umhlanga’s Gateway Theatre of Shopping

19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

2024 South African Literary Awards celebrates 19 years of literary excellence, longlist revealed

Events

2024 South African Literary Awards celebrates 19 years of literary excellence, longlist revealed

19 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Marketing

MMA Smarties BII names Nando’s SA top advertiser, Checkers top brand for Africa and EMEA

28 Aug 2024

Lumico ranks among the best in Smarties Business Impact Index 2023

Digital

Lumico ranks among the best in Smarties Business Impact Index 2023

Issued by Lumico 26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Jaecoo is the official vehicle partner of EFC

Dealers

Jaecoo is the official vehicle partner of EFC

13 Aug 2024

Newspapers

Understanding the hard-hitting Press Council ruling against Iqbal Survé’s newspapers

Ombud Watcher 12 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

Cheslin Kolbe named Prime Hydration ambassador

FMCG

Cheslin Kolbe named Prime Hydration ambassador

10 Jun 2024

Moonsport unveils new rebrand: Connecting people through sport

Production

Moonsport unveils new rebrand: Connecting people through sport

Issued by Moonsport 7 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Stepping into the spotlight alongside AI innovations

Production

Stepping into the spotlight alongside AI innovations

Issued by Moonsport 15 Apr 2024

Biz Most Read Award winners April 2024

Online Media

Biz Most Read Award winners April 2024

Issued by Bizcommunity.com 1 May 2024

As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

Branding

The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Retail Marketing

Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards

Issued by Pepkor Holdings 22 Apr 2024

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Marketing

99c clients sweep awards at 10th Annual MMA South Africa Smarties

Issued by Ninety9cents 18 Apr 2024

Helm, DStv, and Capitec clinch 2024 Smarties Awards

Marketing

Helm, DStv, and Capitec clinch 2024 Smarties Awards

Issued by Helm 15 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Helping marketers drive more humanised growth at the Nedbank IMC 2024

IMC Conference

Helping marketers drive more humanised growth at the Nedbank IMC 2024

Issued by IMC Conference 22 Mar 2024

Marketing

MMA's Smarties Awards achieves milestone with Warc 100 and RECMA inclusion

7 Feb 2024

Dricus du Plessis’ title win was a show of calm ingenuity during his biggest moment

Sport

Dricus du Plessis’ title win was a show of calm ingenuity during his biggest moment

Keanan Hemmonsbey 22 Jan 2024

Image supplied. Digitlab’s industry report, Insight 2024: The State of Digital, offers a detailed analysis of the digital marketing arena

Digital

Insight 2024: The State of Digital report provides digital marketing insights

14 Nov 2023

5 things your business should consider when using AI

Digital

5 things your business should consider when using AI

Issued by Helm 18 Oct 2023

Helm and DStv win big at the New Gen Awards

Marketing

Helm and DStv win big at the New Gen Awards

Issued by Helm 2 Oct 2023

Source: © 123rf Impact South Africa Conference, presented by the MMA SA, takes place tomorrow

Marketing

CMO role integral to the needs of today's business

6 Sep 2023

Source: © 123rf The newly formed MMA SA Youth Development Board has elected its leadership team

Youth Marketing

MMA SA Youth Development Board chair and vice-chair announced

18 Aug 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key

Digital

Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

Youth Month

MMA SA announces Youth Development Board

15 Jun 2023

Events & Conferencing

Entries are open for the 2023 lsu Elihle Awards

25 May 2023

Helm and DStv go gold at 2023 Smarties

Mobile

Helm and DStv go gold at 2023 Smarties

Issued by Helm 20 Apr 2023

DealFeed takes home 2 Silver MMA Smarties Awards

Advertising

DealFeed takes home 2 Silver MMA Smarties Awards

Issued by Vicinity Media 6 Apr 2023

Metro FM Music Awards 2023 nominees named

Music

Metro FM Music Awards 2023 nominees named

4 Apr 2023

Machine_ wins gold at the MMA Smarties Awards

Marketing

Machine_ wins gold at the MMA Smarties Awards

Issued by Machine_ 3 Apr 2023

Marketing

Nando's & VMLY&R and The Shoprite Group of Companies / ShopriteX take top spots in MMA SA Smarties Awards

3 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Media

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

Image supplied. the MMA SA Smarties 2023 finalsits have been announced. The image shows the Marketer of Year winner and finalists in 2022

Marketing

MMA SA's Smarties Awards finalists announced

14 Mar 2023