![6 tips to help scale up your small business](https://biz-file.com/c/2404/735597.jpg)
Subscribe to daily business and company news across 19 industries
×News
![6 tips to help scale up your small business](https://biz-file.com/c/2404/735597.jpg)
![Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX](https://biz-file.com/c/2312/721959-120x120.jpg?2)
Marketing & Media
Developing advanced attribution models for the entire customer journey - online to offline
Grant Lapping 7 Dec 2023
![Source:](https://biz-file.com/c/2305/698024-120x120.jpg?3)
Marketing & Media
Could digital marketing services become South Africa's next major export opportunity?
Grant Lapping 16 May 2023
![Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results](https://biz-file.com/c/2211/676727-120x120.jpg?2)
Marketing & Media
Why you should focus on verified end results, not just platform metrics
Grant Lapping 3 Nov 2022
![Source:](https://biz-file.com/c/2208/667635-120x120.jpg?3)
Marketing & Media
Trigger the right bias in customers to give your brand an edge
Grant Lapping 25 Aug 2022
![Source: © everythingpossible The requirement for SQL skills is growing among digital agencies](https://biz-file.com/c/2206/659042-120x120.jpg?2)
![How to get the most from inhouse and external digital skills](https://biz-file.com/c/2202/645280-120x120.jpg?6)
Marketing & Media
How to get the most from inhouse and external digital skills
Grant Lapping 11 Feb 2022
![Grant Lapping](https://biz-file.com/c/2112/640945-120x120.jpg?3)
Marketing & Media
#BizTrends2022: Regulators and bigtech tame the digital Wild West
Grant Lapping 5 Jan 2022
![How to unleash the power of machine learning in digital marketing](https://biz-file.com/c/2102/595485.jpg)
Marketing & Media
How to unleash the power of machine learning in digital marketing
Grant Lapping 2 Feb 2021
![Lockdown has expanded the data universe for South African marketers](https://biz-file.com/c/2012/590768-120x120.jpg?2)
Marketing & Media
Lockdown has expanded the data universe for South African marketers
Grant Lapping 18 Dec 2020
![Image source: .](https://biz-file.com/c/2009/574682-120x120.jpg?2)
Marketing & Media
Five common mistakes marketers make in attributing conversions
Grant Lapping 7 Sep 2020
![Photo by rupixen.com on .](https://biz-file.com/c/2005/557832-120x120.jpg?2)
Marketing & Media
Brands need to reposition as customers form new, more digital habits
Grant Lapping 28 May 2020
![Photo by Austin Distel on .](https://biz-file.com/c/2004/550652-120x120.jpg?2)
Marketing & Media
Even if you can't sell during the lockdown, you can fill your funnel
Grant Lapping 21 Apr 2020
![How the privacy debate will shift in 2020](https://biz-file.com/c/2001/533892-120x120.jpg?2)
![Image source: Gallo/Getty Images.](https://biz-file.com/c/1912/533116-120x120.jpg?2)
Marketing & Media
Think of social and programmatic platforms as big tech, not mass media
Grant Lapping 24 Dec 2019
![Image credit: Vinicius Amano on Unsplash.](https://biz-file.com/c/1910/523373-120x120.jpg?2)
Marketing & Media
Beyond the usual suspects: 6 alternative digital media platforms for South African brands
Grant Lapping 28 Oct 2019
![Image credit: Luke Chesser on Unsplash.](https://biz-file.com/c/1908/514079-120x120.jpg?2)
Marketing & Media
3 data trends shaping digital marketing in the next 18 months
Grant Lapping 30 Aug 2019
![Screengrab from .](https://biz-file.com/c/1906/502502-120x120.jpg?2)
![](/res/img/s.gif)