Ehrenberg-Bass Institute | Bizcommunity

Ehrenberg-Bass Institute | Bizcommunity

News

Marketing

Diary of a CMO: What is The Blueprint for Brand Growth?

Mary Kyriakidi, Issued by Kantar 16 Jul 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

Don't panic! The attention economy future looks bright

Marketing

Don't panic! The attention economy future looks bright

Issued by Spark Media 13 Oct 2021

Branding

The distinctiveness of the Monkey Bread Tree and brand assets

Jedd Cokayne 5 Aug 2020

Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute. Image source: .

Digital

Warc announces Best Use of Data shortlist for Warc Media Awards 2019

20 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: William Iven on Unsplash

Marketing

An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.

Media

Best Use of Data jury announced for Warc Media Awards 2019

10 Jul 2019

Advertising

Warc's 5 priorities for making a bigger impact

18 Jun 2019

A scene from Dr Beal's presentation for Spark Media.

Research

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

SPARK Media once again hosts international marketing scientist!

Marketing

SPARK Media once again hosts international marketing scientist!

Issued by Spark Media 23 Aug 2018

My generation failed to create loyalty

Research

My generation failed to create loyalty

Erik Du Plessis 22 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Research

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Focus on Shopper Marketing

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Gill Randall 24 Oct 2017

Andrei Krauchuk © –

Marketing

Talking 'mental availability' for brands with Spark Media

Leigh Andrews 10 Oct 2017

International scientist unpacks real reason for advertising

Marketing

International scientist unpacks real reason for advertising

6 Oct 2016

How to grow brands

Branding

How to grow brands

Danette Breitenbach 20 Nov 2015

[NewsMaker] Gautham (Gau) Narayanan

Digital

[NewsMaker] Gautham (Gau) Narayanan

Louise Marsland 18 Mar 2015

Defensive strategy in a game challenger brands are doomed to lose

Advertising

Defensive strategy in a game challenger brands are doomed to lose

Walter Pike 15 Dec 2014

Budgeting tips for marketers from EBI

Advertising

Budgeting tips for marketers from EBI

19 Sep 2014

Branding

Brand monogamy is a myth. Here's why

Tim Allemann 1 Aug 2014

Social media brands and businesses being taken for a ride

Digital

Social media brands and businesses being taken for a ride

Gordon Barker 5 Feb 2014

Discussing impact of private label brands

Research

Discussing impact of private label brands

14 Aug 2011

Exhibitions & Events

House brands researcher to visit SA

27 Jul 2011

Medieval doctors and merry-go-rounds

Retail Marketing

Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

Retail Marketing

RAC Lite hits SA in August

7 Jul 2010

Retail Services

Treinen to tell of Target's appeal

ActivRetail 6 Aug 2008

Training

Sharp to demystify the six myths of retailing

23 Jul 2008

Retail

RAC Lite confirms speakers

ActivRetail 24 Jun 2008