CMOs | Bizcommunity

CMOs | Bizcommunity

News

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 3 days

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Ricci Birchfield is the new head of marketing at Audi SA. Source: Supplied

Marketing

Audi SA appoints Ricci Birchfield as new head of marketing, product and PR

3 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Marketing

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Issued by Kantar 28 Jan 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

Marketing

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Media

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

What keeps CMOs up at night?

Podcasts

What keeps CMOs up at night?

Issued by Dentsu 8 Oct 2024

Frank van den Driest, founder of the Institute for Real Growth (Image supplied)

IMC Conference

#NedbankIMC2024: Frank van den Driest - How marketers can drive more humanised growth?

Danette Breitenbach 3 Oct 2024

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Marketing

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Issued by IMC Conference 26 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

IMC Conference

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

2 Sep 2024

Innovative opportunity for aspiring marketers to showcase their skills

Events & Conferencing

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

Register for the CMO Summit, free tickets available to Biz readers

Events & Conferencing

Register for the CMO Summit, free tickets available to Biz readers

Issued by Bizcommunity.com 13 Aug 2024

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

IMC Conference

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

Issued by IMC Conference 7 Aug 2024

Marketing

How can you approach the CFO to argue for greater investment in your brand?

Mary Kyriakidi, Issued by Kantar 31 Jul 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

Musa Kalenga, group CEO of Brave Group. Image supplied.

IMC Conference

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

IMC Conference

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Marketing

Diary of a CMO: What is The Blueprint for Brand Growth?

Mary Kyriakidi, Issued by Kantar 16 Jul 2024

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

IMC Conference

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

11 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Staring down challenges... and winning

IMC Conference

Staring down challenges... and winning

Issued by IMC Conference 11 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Audio showing its ROMI prowess and the power of sounding odd

Media

Audio showing its ROMI prowess and the power of sounding odd

Issued by Mediamark 5 Jun 2024

May the future force be with you... a thinking session that will redefine your approach to tomorrow

IMC Conference

May the future force be with you... a thinking session that will redefine your approach to tomorrow

Issued by IMC Conference 28 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Marketing

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Issued by Kantar 15 May 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

IMC Conference

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

IMC Conference

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

Helping marketers drive more humanised growth at the Nedbank IMC 2024

IMC Conference

Helping marketers drive more humanised growth at the Nedbank IMC 2024

Issued by IMC Conference 22 Mar 2024