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ACA | Bizcommunity

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AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

2025 Effie Awards: Entry dates announced

Marketing

2025 Effie Awards: Entry dates announced

Issued by Association for Communication and Advertising 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

Events & Conferencing

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Advertising

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Issued by Association for Communication and Advertising 19 Feb 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Applications open for 5th ACA Women in Leadership Programme

Education

Applications open for 5th ACA Women in Leadership Programme

Issued by Association for Communication and Advertising 10 Feb 2025

PR & Communications

#Newsmaker: Sharleen James, new Razor PR MD – Elevating creativity in communications

Danette Breitenbach 3 Feb 2025

Sharleen James, new MD for Razor PR, and Dustin Chick, Razor, CE (Image supplied)

PR & Communications

Sharleen James appointed Razor PR's new MD

30 Jan 2025

Brenda Khumalo started her agency in 2020. Source: Supplied.

Advertising

#Newsmaker: Lobengula's Brenda Khumalo is pioneering a new era of the misfits

Karabo Ledwaba 28 Jan 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

Marketing

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Advertising

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Call for 2025 Advertising Agency Internship Programme applications

Advertising

Call for 2025 Advertising Agency Internship Programme applications

Issued by Association for Communication and Advertising 19 Dec 2024

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Advertising

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Issued by Publicis Groupe Africa 9 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Advertising

ACA Graduate Programme opens applications for 2025

21 Nov 2024

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

AI in Advertising

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Advertising

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James, Issued by Association for Communication and Advertising 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

AI in Advertising

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Road Freight & Fleet Management

Netstar appoints Morné Grundlingh as group CFO to bolster international growth ambitions

Issued by The Nielsen Network 15 Oct 2024

Neo Segola, chief creative officer, Le Pub / Publicis Groupe and Ben Wagner

Loeries Creative Week

Birdwatching at The Loeries Episode 2: The Emotion Episode

11 Oct 2024

Source: © Gallo Images the excitement is real as Loeries Creative week kicks off

Loeries Creative Week

#Loeries: “The most fun you can have and still call it work*”

10 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Loeries Creative Week

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

#See: Nedbank IMC Conference 2024

Marketing

#See: Nedbank IMC Conference 2024

30 Sep 2024

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Marketing

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Issued by IMC Conference 26 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

IMC Conference

#BehindtheIMC: Glenn Gillis on gaming and marketing

12 Sep 2024

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Social Media

Effie SA holds thought-provoking dialogue on the effectiveness of influencer marketing

Issued by Association for Communication and Advertising 10 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

IMC Conference

#BehindtheIMC: Marko Stavrou: Inside the mind of Gen Z with The Gen Z Guy

2 Sep 2024

Innovative opportunity for aspiring marketers to showcase their skills

Events & Conferencing

Innovative opportunity for aspiring marketers to showcase their skills

Issued by IMC Conference 30 Aug 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Advertising

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

IMC Conference

Nedbank IMC agenda to include 5-minute challenges by top USBI speakers

Issued by IMC Conference 7 Aug 2024

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Marketing

Upcoming Effie dialogue to focus on influencer marketing and marketing effectiveness

Issued by Association for Communication and Advertising 1 Aug 2024

Musa Kalenga, group CEO of Brave Group. Image supplied.

IMC Conference

#BehindtheIMC: Musa Kalenga - "Opting into leadership, putting yourself second in service of others"

29 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

IMC Conference

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

IMC Conference

#BehindtheIMC: Matthew Bull - "Creativity is progress. Without it, you die"

11 Jul 2024