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![6 tips to help scale up your small business](https://biz-file.com/c/2404/735597.jpg)
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![Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight](https://biz-file.com/c/2402/726326-120x120.jpg?2)
Marketing & Media
Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture
Madelene Cronje 5 Feb 2024
![Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX](https://biz-file.com/c/2312/721959-120x120.jpg?2)
Marketing & Media
Developing advanced attribution models for the entire customer journey - online to offline
Grant Lapping 7 Dec 2023
![Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX](https://biz-file.com/c/2310/715486-120x120.jpg?3)
Marketing & Media
Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform
François Jooste 13 Oct 2023
![Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice](https://biz-file.com/c/2308/708150-120x120.jpg?2)
Marketing & Media
#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trend
Erin Deetlefs 8 Aug 2023
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Marketing & Media
Could digital marketing services become South Africa's next major export opportunity?
Grant Lapping 16 May 2023
![Source:](https://biz-file.com/c/2304/694742-120x120.jpg?3)
Marketing & Media
Value-based bidding: Increasing ROI from digital media
Natasha de Koning 14 Apr 2023
![Source:](https://biz-file.com/c/2211/679338-120x120.jpg?7)
Marketing & Media
8 ways to boost your online sales during the festive season
Keleneha-Mohato Molefe 24 Nov 2022
![Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results](https://biz-file.com/c/2211/676727-120x120.jpg?2)
Marketing & Media
Why you should focus on verified end results, not just platform metrics
Grant Lapping 3 Nov 2022
![SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.](https://biz-file.com/c/2210/675327-120x120.jpg?1)
Marketing & Media
7 tips to unlock the full power of machine learning for your campaigns
Carli Gey van Pittius 24 Oct 2022
![Source:](https://biz-file.com/c/2208/667635-120x120.jpg?3)
Marketing & Media
Trigger the right bias in customers to give your brand an edge
Grant Lapping 25 Aug 2022
![Kea Hammond, Chief People Officer at +OneX (4)](https://biz-file.com/c/2207/661889-120x120.jpg?2)
HR & Management
6 things top performers want in a post-pandemic company culture
Kea Hammond 8 Jul 2022
![Source: © everythingpossible The requirement for SQL skills is growing among digital agencies](https://biz-file.com/c/2206/659042-120x120.jpg?2)
![Growing your small business with digital technology](https://biz-file.com/c/2203/650912-120x120.png?2)
![How to get the most from inhouse and external digital skills](https://biz-file.com/c/2202/645280-120x120.jpg?6)
Marketing & Media
How to get the most from inhouse and external digital skills
Grant Lapping 11 Feb 2022
![Grant Lapping](https://biz-file.com/c/2112/640945-120x120.jpg?3)
Marketing & Media
#BizTrends2022: Regulators and bigtech tame the digital Wild West
Grant Lapping 5 Jan 2022
![TikTok and Google Performance Max unlock new possibilities for brands](https://biz-file.com/c/2112/639331-120x120.jpg?5)
Marketing & Media
TikTok and Google Performance Max unlock new possibilities for brands
Natascha Torres 10 Dec 2021
![SA's digital agencies target offshore outsourcing as growth opportunity](https://biz-file.com/c/2111/634631-120x120.jpg?5)
Marketing & Media
SA's digital agencies target offshore outsourcing as growth opportunity
Carli Gey van Pittius 9 Nov 2021
![Planning for a world beyond third-party cookies](https://biz-file.com/c/2107/621261.jpg)
![China chemical giant to acquire Germany's KraussMaffei](https://biz-file.com/c/1601/326383-120x120.jpg?2)
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