After completing his B Com degree at the University of Johannesburg in 2003, Wayne began a 6 month internship at OMD Media South Africa. It wasn't long before his passion for strategy emerged and he took up a post at WPP's Nota Bene spending 4 years with the Unilever team. Wayne is now the Managing Director of Omnicom Group's PHD and is dedicated to growing the business's strategic output across current and prospective clients.