Stefan Abro is the marketing and trade rights manager at Primedia Instore, with responsibility for marketing programmes, brand management, new product development and trade rights management. Prior to joining Primedia Instore, he worked in a variety of trade marketing and brand management roles in the FMCG industry. Stefan holds a BCom Marketing Management degree from the University of Johannesburg. He is passionate about South African sports and has a love of animals, big and small.