Marketing & MediaEdsel, New Coke and Betamax - do you know what really happened?Sid Peimer 9 Oct 2005
Marketing & MediaWhy some can do no wrong, yet others have to pray for the spinodal pointSid Peimer 20 Sep 2005
Marketing & MediaWhat your mother failed to warn you about data: The Bradford-Hill criteriaSid Peimer 29 Aug 2005
Marketing & MediaThe information we know and the information that matters. Chalk and cheese?Sid Peimer 25 Jul 2005
Marketing & MediaSurviving a career in marketing: the three C's and 10 tips to get themSid Peimer 18 Jul 2005
Marketing & MediaCan you tell me who you are? In three words? The role of the Brand Mantra.Sid Peimer 19 May 2005
Marketing & MediaSix steps to better concepts: ACH and the dangers of 'satisficing'Sid Peimer 8 Mar 2005
Marketing & MediaMerchandising: How to increase your stockholding of tins (and other round items) by 15%Sid Peimer 23 Jan 2005
Marketing & MediaAuthenticity - nine ways for brands to join the new revolutionSid Peimer 12 Dec 2004