Richard Bensted started iShack with partner Wayne Berger, but he takes the lead on brand and presence. The company focuses on creating inventive online branding solutions for organisations that want to boost their online presence and gain realistic impressions with SEO and Adwords. Richard is very knowledgeable about the topic and can provide insight into: when an agency is selling fake SEO, how to tell if your SEO is working, the difference between Adwords and SEO and so much more.