Professor Elain Vlok is the founder of Clover Mama Afrika. A BSc in Home Economics marked the start of her academic pursuits, and she has gone on to complete the following degrees to name but a few: BA Library Science (Honours), BA Hons in Zulu, BA Hons in Communication, an MA in Zulu, a doctorate in Communication and an MA in Sociology (Counselling). All these degrees were obtained with distinction.